Devils eager for offseason splashes to help deliver wins

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VANCOUVER — The New Jersey Devils entered the off-season with one marketing plan. After April 9, the night they won the NHL draft lottery, those plans changed. Two and a half months later, the morning after they selected Jack Hughes with the No. 1 overall pick, they acquired P.K. Subban in a trade with the Nashville Predators. Those plans changed once again.

“The news over the last 24 hours will challenge our marketing and content team and everyone else to ramp it up,” Devils president Hugh Weber told NBC Sports during draft weekend in Vancouver. “But we’ve been preparing behind the scenes, adding resources and getting things in place preparing for success, preparing for more demand. The team will be ready. What that actually looks like in terms of campaigns and all that other stuff, I’m not sure yet. Ray’s not done yet.”

Weber was the first person in the organization to know that the franchise had won the lottery and the right to make the first overall selection. The lottery process played out behind closed doors hours 90 minutes before the television broadcast announced the results. There, Weber and the other NHL team representatives were sequestered watching as the ping pong balls were pulled and the unique combinations were drawn. 

Through the excitement of knowing the Devils would be picking first, Weber couldn’t share in that joy as the reps were forbidden from leaving the room until the broadcast ended and he certainly was going to withhold his exuberance in front of the teams that lost out on the top spot.

Once the lottery knew became public, Devils fans were eager to look toward the 2019-20 NHL season. Post-lottery, the franchise moved into the top 10 in the league in new ticket sales. After drafting Hughes and later acquiring Subban, they had sales staff working to capitalize on the excitement.

“I haven’t gotten numbers but there’s been a lot of activity and I think you’re going to see in a week’s time we anticipate an acceleration of not only people who were on the fence that didn’t renew yet, were kind of waiting to see, but also those that have been with us over a long time who said, ‘OK, I get it now, you guys are using that cap space just as you said you would and let’s get after it,'” Weber said.

[MORE: Jack Hughes and the impact of USA Hockey]

While they’ve had time to prepare a plan for introducing Hughes to the market, Subban is his own marketing team. With over one million Twitter followers and 900,000-plus more on Instagram, his personality and work in the community will help sell the Devils.

The additions of Hughes and Subban not only upped the excitement levels in the Devils’ fan base, but the New York Rangers’ acquiring Jacob Trouba and drafting Kaapo Kakko second overall revived a rivalry between the two franchises. The Devils have long been on the outside in a crowded New York metropolitan market and they’re hoping this past weekend, plus whatever happens during the free agency period, will allow them to gain ground on their regional rivals.

“When hockey is competitive and the rivalries are strong in New York, I think it’s good for the NHL,” said Weber. “The Islanders are no slouches, they have a good core coming. You’ve got Lou [Lamoriello] and you’ve got the Rangers and us, even the Flyers now with [GM] Chuck Fletcher, there’s some good narratives happening in and around the Metropolitan, and we’re glad. If you stack up the teams in the East, it’s going to be tough. It’s going to be a very competitive conference. I think that’s just going to push us all. But generally, those types of rivalries, those types of stories are good for business.”

The Devils missed the playoffs last season coming off a surprising 2017-18 campaign that saw them play postseason hockey for the first time since 2012. Last season wasn’t necessarily a step back in Weber’s eyes. He viewed the playoff year as playing with “house money” and, according to their plan, the franchise is ahead of schedule.

“We never saw this as a linear progression,” Weber said. “We looked at are we making progress, are our prospects and our pipeline making progress, are they developing a team, does [head coach] John Hynes have a foothold on the culture here, is there a plan that we can continue working at? The answer was yes, which is why we extended Ray [Shero], we extended John, we extended the coaching staff, we extended virtually everybody on the hockey staff because this part of a linear, longer plan. We believe that patience in sports is one of the great arbitrage because too often teams and/or partners and owners get too impatient and want to make a change just for change’s sake. 

“I wouldn’t say the lottery pick did anything more than to say it kind of accelerated a little bit because when you have the potential of the fifth or sixth pick, you might not see that player on your roster for a few more years, where now you have an impact player, an elite player that’s going to potentially contribute right off the bat. It helped us accelerate our plans and put things in place, not to rush anything. We’ve said over and over again there are no shortcuts to the top. There are shortcuts to the middle, but we don’t want to be in the middle.”

Keeping stability in the organization is key to the Devils in seeing progress. They believe that Hynes has helped create an identity for his team and that despite a playoff-less season, he kept them competitive through the end of the 82-game schedule. When Shero was hired in 2015 he made it a goal to ensure the franchise was respected again. A draft weekend splash certainly got people talking and excited about the on-ice product for next season. There’s still the Taylor Hall extension to take care of and then more work to be done when free agency opens, but the organization sees itself on the right track. But in the end the results will speak for themselves.

“In terms of fans and how fans have seen us, we have to earn that and it’s going to take some time to have the consistency,” Weber said. “Now moves like we did [this weekend], those are big splashes and they’re great stories, but unfortunately great stories don’t win games. It’s going to come down to team performance. We’ve been bullish, even without the additions that we’ve had, is that to see the progression of these prospects coming up and watching them being close to it. We think there’s going to be a few offshoots out of there that will surprise some people as well.”

MORE DEVILS COVERAGE:
Devils take Jack Hughes with No. 1 overall pick
Shero on Subban trade, Hall’s future with Devils
Devils-Rangers rivalry gets boost thanks to Hughes, Kakko

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Sean Leahy is a writer for Pro Hockey Talk on NBC Sports. Drop him a line at phtblog@nbcsports.com or follow him on Twitter @Sean_Leahy.

Stars expect to open camp without unsigned scorer Jason Robertson

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FRISCO, Texas — Young 40-goal scorer Jason Robertson is expected to miss the start of training camp for the Dallas Stars because the team and the restricted free agent haven’t agreed on a new contract.

General manager Jim Nill said there’s been steady, ongoing negotiations over the last couple of weeks with Robertson and his representatives. Nill wouldn’t say what has kept the two sides from reaching a deal, adding there have been “very good discussions.”

The Stars, with new coach Pete DeBoer, open camp Thursday in Cedar Park, Texas, at the home of their AHL team. They have three days of work there before returning to North Texas for their exhibition opener at home on Monday night. They open the regular season Oct. 13 at Nashville.

“I think he’s disappointed he’s not at camp, we are too,” Nill said before the team departed for the Austin area. “I think it’s very important for a younger player and as you mentioned, the (new) coaching staff. … We do have some time on our side, but we wish he gets here as soon as he can.”

Robertson had a base salary of $750,000 last season, the end of a $2.775 million, three-year contract. He still has five more years before he has the opportunity to become an unrestricted free agent.

The left wing turned 23 soon after the end of last season, when he had 41 goals and 38 assists for 79 points in his 74 games. Robertson joined Hockey Hall of Famer Mike Modano, Jamie Benn and Tyler Seguin as the only 40-goal scorers since the franchise moved to Dallas in 1993.

A second-round draft pick by the Stars in 2017, Robertson has 125 points (58 goals, 67 assists) in his 128 NHL games. He had one goal and three assists in his first postseason action last season, when Dallas lost its first-round playoff series in seven games against Calgary.

DeBoer said he looks forward to coaching Robertson, but that the forward’s absence won’t change his plans for camp.

“It doesn’t impact what I’m doing,” DeBoer said. “Listen, I laid awake at night with the excitement of coaching Jason Robertson, 40-plus goals, but he’s not here. So, you know, until he gets here, I can’t spend any energy on that.”

Nill said the Stars are open to a long-term extension or a bridge contract for Robertson, who was part of the team’s top line last season with veteran Joe Pavelski and Roope Hintz. They combined for 232 points, the second-most in franchise history for a trio.

“We’re open to anything. But other than that … I’m not going to negotiate through the media,” Nill said. “As I said, we’ve had good conversations. We’ll see where it goes.”

Training camps open around NHL after another short offseason

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Training camps open around the NHL after another short offseason, a third in a row squeezed by the pandemic. That doesn’t bother Colorado Avalanche star Nathan MacKinnon one bit.

For one of hockey’s best players and his teammates, it’s already time to get back on the ice and defend their Stanley Cup title, less than three months since they knocked off the back-to-back champion Tampa Bay Lightning.

“I still feel like I just was playing,” MacKinnon said. “I took two weeks off, and then I started skating again. It’s just fun. I enjoy it, and I like the short summer. It feels like the season’s just kind of rolling over again.”

The NHL rolls into fall coming off an entertaining playoffs and final with the chance to finally get back on a normal schedule. That means full camps for teams that got new coaches and the benefits of a regular routine.

That means a mere 88 days between Game 6 of the final and the first-on ice practice sessions.

“We’re kind of used to it now,” Tampa Bay goaltender Andrei Vasilevskiy said after he and the Lightning lost in the final for the first time in three consecutive trips. “It’s a little harder, of course, because you don’t have that much time to rest. It’s basically a few weeks and you have to get back at it. But, yeah, I can’t complain. You want your summers to be short every year.”

It was a little longer for Connor McDavid and the Oilers after losing to Colorado in the West final. Despite the lack of downtime, McDavid “wouldn’t trade that in for anything” and aims to make it even further since Edmonton shored up its goaltending situation by adding Jack Campbell.

A few spins of the goalie carousel ended with the Avalanche acquiring Alexandar Georgiev from the New York Rangers and Cup winner Darcy Kuemper landing with Washington. Joining new teammates, many of whom hoisted the Cup in 2018, Kuemper is not worried about less time off.

“It was definitely a very unique summer,” Kuemper said. “With how short it was, you start getting back into the gym and you’re kind of a little bit worried that your training’s going to be so short. But you kind of felt like you weren’t getting back into shape. You were already there.”

NEW COACHES

The Oilers are one of several teams settling in for training camp under a new coach. Jay Woodcroft took over as interim coach in February but has the full-time job now.

“Looking forward to a camp with him,” McDavid said. “He did a great job coming in during the middle of the season, but it’s never easy on a coach, for sure. I’m sure there’s things that he wanted to touch on that you wasn’t able to kind of in the middle of the year, so he’ll be able to to touch on all of it this year.”

The same goes for Bruce Boudreau in Vancouver, 11 months since being put in charge of the Canucks. Philadelphia’s John Tortorella, Boston’s Jim Montgomery, Vegas’ Bruce Cassidy, Dallas’ Peter DeBoer, Florida’s Paul Maurice, Chicago’s Luke Richardson, Detroit’s Derek Lalonde and the New York Islanders’ Lane Lambert are all starting the job fresh.

CAMP TRYOUTS

Roughly 40 players are attending a camp on a professional tryout agreement with the chance to earn a contract for the season. James Neal has that opportunity with the Blue Jackets, and Derek Stepan returned to Carolina to seek a job with the Hurricanes.

The most intriguing situation involves 37-year-old center Eric Staal, who agreed to the tryout with Florida the same time brother Marc signed a one-year contract. Younger brother Jordan was with Eric and Marc on the 18th green at Pebble Beach to witness the occasion.

“They’re both just super pumped, as was I,” said Jordan Staal, who is the captain of the Hurricanes. “Eric is excited about the opportunity and Marc, as well. Really cool. Really cool thing.”

EARLY START

Before the puck drops on the NHL season in North America on Oct. 11, the Nashville Predators and San Jose Sharks play twice in Prague on Oct. 7 and 8. And those are not exhibitions.

“We still play two important games,” said Sharks forward Tomas Hertl, who is a native of Prague. “It’s not just preseason where you coming here to warm up.”

Colorado and Columbus will also play two games in Tampere, Finland, on Nov. 4-5 as part of the NHL’s Global Series.

And just as the league gets used to a regular schedule, work is ongoing between the league and NHL Players’ Association to stage a World Cup of Hockey in February 2024, which is popular among players even if it knocks the calendar off kilter again.

“I think they missed out on a huge, huge portion of the international game that’s really going to be missed,” McDavid said. “We need to figure out a way to get an international tournament in as quickly as possible.”

Matthew Tkachuk, Panthers ready for 1st training camp together

Candice Ward-USA TODAY Sports
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CORAL SPRINGS, Fla. — Aleksander Barkov was sound asleep at his home in Finland when the trade that brought Matthew Tkachuk to the Florida Panthers was finalized, which isn’t surprising considering it was around 4 a.m. in that part of the world.

He woke up and read texts from friends reacting to the deal.

And it wasn’t too long before he got a message from Tkachuk.

“The first message was `(expletive) right’ and how he was excited to come to Florida,” Barkov, the Panthers’ captain, said at Florida’s media day. “`Let’s take this next step, let’s be a winning team for many years to come.’ That’s who he is. He wants to win. He wants to bring that character to this organization. And I think he’s done some damage already.”

With that, Barkov was sold.

And after a few weeks of informally skating with one another, the Panthers start the process of officially seeing what they have in Tkachuk when the team’s training camp – the first under new coach Paul Maurice – opens.

“We’ve basically had everybody here for a few weeks,” Tkachuk said. “I feel like I’ve been in training camp for a couple of weeks. So today doesn’t feel that new to me. I’ve gotten to know everybody … so let’s get these games going. I’m sick and tired of just practicing and working. I want to start playing some games. I think everybody feels the same way.”

Maurice was hired over the summer as well, inheriting a team that won the Presidents’ Trophy last season and went to the second round of the playoffs — the first series win for Florida since the run to the Stanley Cup Final in 1996.

He’s as eager as the players are for the first formal practice, calling it “our first Christmas.”

“The house is bought. Most of the boxes are unpacked,” Maurice said. “I’ve got two kids that kind of came with me; one’s in Coral Gables, one’s in Estero. Their places are unpacked. They’re out of our house. Once you get down here, for me, you spend most of your days at the rink. So, experiencing all of South Florida, we haven’t gotten to that yet.”

As part of the deal that went down on July 22, the 24-year-old Tkachuk signed a eight-year, $76 million contract. That’s not the only big cost that the Panthers had to agree to while executing the trade; they also sent Jonathan Huberdeau, the franchise’s all-time scoring leader, and defenseman MacKenzie Weegar to the Calgary Flames in exchange for a left wing who had career bests of 42 goals, 62 assists and 104 points last season.

“I wish all the best to Huby and Weegs,” Barkov said. “They’re great. Everyone loved them. Only good things to say about them. It happens, and for sure, it was best for the team and organization to do this. We move on, and we’ll get ready for a new season.”

BOBROVSKY’S SUMMER

Panthers goaltender Sergei Bobrovsky is Russian, still makes his home in St. Petersburg, and went there for the bulk of his offseason.

He said it was not logistically difficult to travel there (or return to the U.S.) this summer, even as the war that started when Russia invaded Ukraine continues. Bobrovsky said last season that he was not trying to focus on anything but hockey, and when asked if it was difficult to be back in Russia as war continues he kept the same approach.

“I had a good summer,” Bobrovsky said. “I saw friends, I saw family. It’s all been fine. I don’t want to talk about what’s going on. I’m not involved in that stuff.”

CAMP ROSTER

Florida is opening camp with 56 players – 31 forwards, 19 defensemen and six goalies. That group includes brothers Eric Staal and Marc Staal; Marc Staal signed as a free agent in July; Eric Staal is with Florida on a tryout contract.

Coyotes sign Barrett Hayton right before training camp

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SCOTTSDALE, Ariz. — The Arizona Coyotes signed forward Barrett Hayton to a two-year contract right before the start of training camp.

Terms of the deal were not released.

The 22-year-old Hayton was a restricted free agent and not initially listed on Arizona’s roster for camp.

Hayton had 10 goals and 14 assists in 60 games with the Coyotes last season, all career highs.

Arizona drafted the Peterborough, Ontario native with the fifth overall pick of the 2018 NHL draft. He has 13 goals and 18 assists in 94 career games with the Coyotes.