Devils eager for offseason splashes to help deliver wins

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VANCOUVER — The New Jersey Devils entered the off-season with one marketing plan. After April 9, the night they won the NHL draft lottery, those plans changed. Two and a half months later, the morning after they selected Jack Hughes with the No. 1 overall pick, they acquired P.K. Subban in a trade with the Nashville Predators. Those plans changed once again.

“The news over the last 24 hours will challenge our marketing and content team and everyone else to ramp it up,” Devils president Hugh Weber told NBC Sports during draft weekend in Vancouver. “But we’ve been preparing behind the scenes, adding resources and getting things in place preparing for success, preparing for more demand. The team will be ready. What that actually looks like in terms of campaigns and all that other stuff, I’m not sure yet. Ray’s not done yet.”

Weber was the first person in the organization to know that the franchise had won the lottery and the right to make the first overall selection. The lottery process played out behind closed doors hours 90 minutes before the television broadcast announced the results. There, Weber and the other NHL team representatives were sequestered watching as the ping pong balls were pulled and the unique combinations were drawn. 

Through the excitement of knowing the Devils would be picking first, Weber couldn’t share in that joy as the reps were forbidden from leaving the room until the broadcast ended and he certainly was going to withhold his exuberance in front of the teams that lost out on the top spot.

Once the lottery knew became public, Devils fans were eager to look toward the 2019-20 NHL season. Post-lottery, the franchise moved into the top 10 in the league in new ticket sales. After drafting Hughes and later acquiring Subban, they had sales staff working to capitalize on the excitement.

“I haven’t gotten numbers but there’s been a lot of activity and I think you’re going to see in a week’s time we anticipate an acceleration of not only people who were on the fence that didn’t renew yet, were kind of waiting to see, but also those that have been with us over a long time who said, ‘OK, I get it now, you guys are using that cap space just as you said you would and let’s get after it,'” Weber said.

[MORE: Jack Hughes and the impact of USA Hockey]

While they’ve had time to prepare a plan for introducing Hughes to the market, Subban is his own marketing team. With over one million Twitter followers and 900,000-plus more on Instagram, his personality and work in the community will help sell the Devils.

The additions of Hughes and Subban not only upped the excitement levels in the Devils’ fan base, but the New York Rangers’ acquiring Jacob Trouba and drafting Kaapo Kakko second overall revived a rivalry between the two franchises. The Devils have long been on the outside in a crowded New York metropolitan market and they’re hoping this past weekend, plus whatever happens during the free agency period, will allow them to gain ground on their regional rivals.

“When hockey is competitive and the rivalries are strong in New York, I think it’s good for the NHL,” said Weber. “The Islanders are no slouches, they have a good core coming. You’ve got Lou [Lamoriello] and you’ve got the Rangers and us, even the Flyers now with [GM] Chuck Fletcher, there’s some good narratives happening in and around the Metropolitan, and we’re glad. If you stack up the teams in the East, it’s going to be tough. It’s going to be a very competitive conference. I think that’s just going to push us all. But generally, those types of rivalries, those types of stories are good for business.”

The Devils missed the playoffs last season coming off a surprising 2017-18 campaign that saw them play postseason hockey for the first time since 2012. Last season wasn’t necessarily a step back in Weber’s eyes. He viewed the playoff year as playing with “house money” and, according to their plan, the franchise is ahead of schedule.

“We never saw this as a linear progression,” Weber said. “We looked at are we making progress, are our prospects and our pipeline making progress, are they developing a team, does [head coach] John Hynes have a foothold on the culture here, is there a plan that we can continue working at? The answer was yes, which is why we extended Ray [Shero], we extended John, we extended the coaching staff, we extended virtually everybody on the hockey staff because this part of a linear, longer plan. We believe that patience in sports is one of the great arbitrage because too often teams and/or partners and owners get too impatient and want to make a change just for change’s sake. 

“I wouldn’t say the lottery pick did anything more than to say it kind of accelerated a little bit because when you have the potential of the fifth or sixth pick, you might not see that player on your roster for a few more years, where now you have an impact player, an elite player that’s going to potentially contribute right off the bat. It helped us accelerate our plans and put things in place, not to rush anything. We’ve said over and over again there are no shortcuts to the top. There are shortcuts to the middle, but we don’t want to be in the middle.”

Keeping stability in the organization is key to the Devils in seeing progress. They believe that Hynes has helped create an identity for his team and that despite a playoff-less season, he kept them competitive through the end of the 82-game schedule. When Shero was hired in 2015 he made it a goal to ensure the franchise was respected again. A draft weekend splash certainly got people talking and excited about the on-ice product for next season. There’s still the Taylor Hall extension to take care of and then more work to be done when free agency opens, but the organization sees itself on the right track. But in the end the results will speak for themselves.

“In terms of fans and how fans have seen us, we have to earn that and it’s going to take some time to have the consistency,” Weber said. “Now moves like we did [this weekend], those are big splashes and they’re great stories, but unfortunately great stories don’t win games. It’s going to come down to team performance. We’ve been bullish, even without the additions that we’ve had, is that to see the progression of these prospects coming up and watching them being close to it. We think there’s going to be a few offshoots out of there that will surprise some people as well.”

MORE DEVILS COVERAGE:
Devils take Jack Hughes with No. 1 overall pick
Shero on Subban trade, Hall’s future with Devils
Devils-Rangers rivalry gets boost thanks to Hughes, Kakko

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Sean Leahy is a writer for Pro Hockey Talk on NBC Sports. Drop him a line at phtblog@nbcsports.com or follow him on Twitter @Sean_Leahy.

The Buzzer: Stars Wars Storm Surge; Bob beats Blue Jackets

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Three Stars

1. Sebastian Aho, Carolina Hurricanes

Heading into Saturday, Aho only scored in one goal (a goal and an assist) in his past five contests. He made up for that dry spell in a big way against the Wild, generating a hat trick plus two assists.

His third goal was an empty-netter, but Aho’s first tally ended up being the game-winner. Aho was really clicking with Teuvo Teravainen, who finished the night with three assists.

Aho now has 27 points through his first 30 games in 2019-20.

2. Alex Killorn, Tampa Bay Lightning

The Lightning made life miserable for the Sharks on Saturday, feasting by way of a 7-1 score.

Killorn was a big part of that, generating a goal and three assists for four points. Killorn now has three goals and three assists for six points during a three-game streak, giving Killorn 22 points in 25 games in 2019-20.

As effective as Killorn has been over the years, his career-high is 47 points. Chances are, he’s going to slow down (example a 15.7 shooting percentage so far this season, against a 10.5 career average), but if reasonably healthy, Killorn should blow that previous number out of the water.

There were other Lightning players who played really well, as you’d expect from a blowout. Steven Stamkos ranked among those who collected three points, while Andrei Vasilevskiy made 37 saves to exaggerate the distance between the two teams.

3. Evgeni Malkin, Pittsburgh Penguins

Really, you can take your pick between Malkin and Jake Guentzel, as they both enjoyed one-goal, two-assist nights on Saturday, and they both clearly play off each other quite well. As much as Guentzel has been conjoined to Sidney Crosby during his young (and underappreciated) career, it seems like he can click with Malkin, too. Obviously, it’s not difficult to transition from one “NHL 100” player to another who should have made the “NHL 100,” yet … we’ve seen wingers who cannot find chemistry with one or more of Malkin and Crosby. So credit to Guentzel for being deadly with both, and likely making life a little easier for each of them.

Malkin now has a fantastic 26 points in just 19 games, and may very well have his biggest year in a while if he can stay healthy — an uncomfortably familiar phrase for the Penguins for quite some time. (Heck, even spanning back to Mario Lemieux.)

Guentzel now has 31 points in 30 games, and a solid chance to exceed last season’s excellent career-high of 76 points.

Highlight of the Night

Uh, you think the Kings were expecting Johnny Gaudreau to pass when he did? (Don’t lie.) This is just a tremendous combination of speed, skill, and vision as he set up Sean Monahan:

Star Wars Storm Surge

Yay or nay on the Star Wars-themed Storm Surge from the Hurricanes? I’d say solid enough, although it lacked a Bunch of Baby Yoda so … maybe not ideal.

Factoids

  • The Blue Jackets spoiled Sergei Bobrovsky‘s shutout bid a bit more than halfway through the third period. Still, Bob had a strong night with 33 saves. Hot take: Columbus is still probably relieved to not be spending to the tune of Bob’s $10M AAV, considering how infrequently Bob has looked this good.
  • NHL PR notes that the Avalanche extended a point streak to 14 games, while they also gave the Bruins their first regulation loss at home this season.
  • Brady Tkachuk received a fine from the Department of Player Safety for cross-checking Scott Laughton. More on that wild game here.
  • A bit esoteric, but interesting, from NHL PR: Jack Eichel and Connor McDavid are the fifth pair to generate at least 300 points each in 320 games or fewer. They’re the first pairing to pull that off since Alex Ovechkin and Evgeni Malkin.

Scores

PHI 4 – OTT 3
VAN 6 – BUF 5 (OT)
COL 4 – BOS 1
PIT 5 – DET 3
TBL 7 – SJS 1
FLA 4 – CBJ 1
CAR 6 – MIN 2
TOR 5 – STL 2
NSH 6 – NJD 4
DAL 3 – NYI 1
CGY 4 – LAK 3

James O’Brien is a writer for Pro Hockey Talk on NBC Sports. Drop him a line at phtblog@nbcsports.com or follow him on Twitter @cyclelikesedins.

P.K. Subban gets a warm tribute during his return to Nashville

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It would have been silly for Nashville Predators fans to boo P.K. Subban during his return to “Smashville.”

Subban didn’t choose to be traded from Montreal to Nashville, and he didn’t elect to be sent from Nashville to the New Jersey Devils, either.

Sports fans aren’t always so rational, though. Really, it makes sense: spending so much money, time, and emotional energy on a game isn’t exactly the most rational thing to do. So there was some concern about how Subban would be received, especially since he’s already booed in an honestly uncomfortably large number of NHL arenas already.

Subban and others can breathe a sigh of relief, though, as while not everyone greeted Subban with open arms in as literal a way as Roman Josi did with their hug on Saturday, the team gave Subban a fantastic welcome back tribute video:

Not only does that video include some of Subban’s great moments during his three seasons with the Predators (that Stanley Cup Final appearance, a Norris Trophy win), it also captures some of the off-the-ice qualities that make Subban so fun and entertaining (and make people sometimes get perplexingly, maybe troublingly mad about him). He got up and decided to sing some Johnny Cash upon arriving in Nashville, was a fantastic charitable presence, and was a lot of fun.

(No Listerine was spilled in the making of the ad, but you can’t have it all.)

Anyway, good on the Predators and their fans for welcoming P.K. back.

As a reminder, Montreal Canadiens fans greeted him with love upon his return, too:

James O’Brien is a writer for Pro Hockey Talk on NBC Sports. Drop him a line at phtblog@nbcsports.com or follow him on Twitter @cyclelikesedins.

Avs’ rising star Cale Makar shaken by hit from Bruins’ Marchand

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The Colorado Avalanche have done a masterful job, for the most part, when it comes to rolling with injury-related punches to key players such as Mikko Rantanen and Gabriel Landeskog. They have to hope that Saturday didn’t send another such haymaker their way.

Rising star defenseman Cale Makar (who just fell under a point per game on Saturday with 28 in 29 contests) was clearly shaken up by a hard hit by Boston Bruins forward Brad Marchand.

It didn’t seem like a heinous hit by Marchand, although there are some who wonder if it was a bit high.

Either way, Makar’s reaction is troubling. You can see him shake his head multiple times following the hit, which gives the impression that he could have suffered a concussion. That doesn’t guarantee that Makar did, but it’s a situation to watch — and one the Avalanche should absolutely be careful about.

The Avalanche ended up beating the Bruins 4-1 on Saturday.

James O’Brien is a writer for Pro Hockey Talk on NBC Sports. Drop him a line at phtblog@nbcsports.com or follow him on Twitter @cyclelikesedins.

Laila Anderson, bone marrow donor attend Blues game

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If it got a “little dusty” at the Enterprise Center in St. Louis on Saturday, that’s understandable, because the continued story of Laila Anderson meeting Kenton Felmlee, her bone marrow donor, is sure to make most get a case of heightened allergies.

(Is that a leak from the ceiling? /Sobs)

Anyway, Felmlee was Anderson’s guest during Saturday’s Toronto Maple Leafs – St. Louis Blues game, giving the two another chance to bond, and beyond that, for Anderson to thank Felmlee for helping her in her battle with the rare immune disease HLH.

It’s great stuff, even if the actual Blues game isn’t going so great for St. Louis.

This longer clip from their first meeting earlier this week is worth watching, unless you don’t want people to see you openly weeping’n’stuff:

(Personally, I’d say it’s worth it.)

MORE ON LAILA ANDERSON AND THE BLUES:

James O’Brien is a writer for Pro Hockey Talk on NBC Sports. Drop him a line at phtblog@nbcsports.com or follow him on Twitter @cyclelikesedins.