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Golden Knights, William Hill sportsbook announce historic partnership

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It was a pretty busy Tuesday afternoon for the business side of the National Hockey League. In the span of an hour, the league announced a sponsorship with Jägermeister, making the liqueur company the “official shot” of the NHL, and the Vegas Golden Knights teamed up with the William Hill U.S. sportsbook for a multi-year partnership.

“We are always looking for innovative ways to engage different segments our fan base and provide a unique fan experience,” Golden Knights president Kerry Bubolz said in a release. “This partnership between a major professional team and a sportsbook operator is a historic, landmark agreement and we are delighted to be leading the way with William Hill in this space.”

The Golden Knights/William Hill U.S. deal is the first between an NHL team and a North American sportsbook. William Hill will get advertisements on rink dasherboards, in-arena signage and have updated odds from across the league promoted on the team’s Jumbotron between periods. 

And because everything in life these days is sponsored, once a period when Golden Knights make a line change it will now be known as the “William Hill Line Change” — because gambling, you see? The promotion will also be heard on radio broadcasts.

“We hope people will be sitting at T-Mobile and betting between periods,” said William Hill U.S. CEO Joe Asher told Sports Business Journal. “Frankly, we know they do that already. We’re hoping to be able to get more people to our site because the brand will be right there in front of them.”

This could be the start of new revenue streams for franchises if they reside in a state that has legalized sports betting.

[Your 2018-19 NHL on NBC TV schedule]

In May, the Supreme Court opened the door for states to legalize betting on sports, breaking a longtime ban and creating a potential financial boon for states and the gambling industry. The state of Nevada, obviously, was already enjoying gambling well before the decision.

Despite opposition from the major sports leagues and the Trump administration, the high court struck down a federal law that had barred betting on football, basketball, baseball and other sports in most states. States that want to take advantage of the ruling now will generally have to pass legislation to allow sportsbooks to open.

Over the summer, NHL Commissioner Gary Bettman said those wanting to involve the NHL will have to negotiate a deal.

“We’ve historically been opposed to extending sports betting on our game, and, emotionally, I don’t think that’s changed,” said Bettman. “However, it is a fact of life in light of the Supreme Court’s ruling, and it’ll be up to states to decide whether or not they’re going to enact sports betting.

“From our standpoint, we believe that that whether it’s our intellectual property or data, whether it’s video of our game, we have important assets. And if somebody is going to avail themselves or want to avail themselves of those assets in order to conduct their business, then we’re going to need to have a negotiation.”

With files from the AP

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Sean Leahy is a writer for Pro Hockey Talk on NBC Sports. Drop him a line at phtblog@nbcsports.com or follow him on Twitter @Sean_Leahy.

The Buzzer: Mangiapane tricks Ducks; Lightning win record 11th straight

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THREE STARS

1. Andrew Mangiapane, Flames

The Flames’ 6-4 win over the Ducks was powered by Mangiapane’s first career hat trick. Two of his three goals came during a third period where Calgary entered it trailing 3-1 and scored five times en route to the win. He would register an assist on Matthew Tkachuk‘s 20th of the season to add to a career-best four-point night. The hat trick is also the first by a Flames player this season.

2. Antti Raanta, Coyotes

Arizona won for the second straight game behind Conor Garland‘s 20th goal of the season and 28 saves from Raanta. The 2-1 win over the Islanders gives the Coyotes a winning streak for the first time since Dec. 31-Jan. 7 and also puts them into a tie for the final Western Conference wild card spot. Raanta’s been in net for both wins and has stopped 64 of his last 66 shots faced.

3. Nikita Kucherov, Lightning

The Lightning set a franchise record with their 11th consecutive win by topping the Avalanche, 4-3, in overtime. During the extra period, it was Kucherov beating Pavel Francouz five-hold to keep Tampa red-hot. How hot? They are 23-2-1 since Dec. 21.

AVS LOSE RANTANEN

Adding to the bad night against Tampa, the Avalanche lost Mikko Rantanen to an upper-body injury in the second period. He’ll be out for “weeks.”

HIGHLIGHTS OF THE NIGHT

• Here’s Alex Ovechkin catching up with old teammate Nate Schmidt:

• They don’t see each other often, but the temperature certainly rose when the Avs and Lightning met:

STATS OF THE NIGHT

Jonathan Huberdeau picked up his 50th assist of the season in the win over the Sharks. He now joins Aleksander Barkov as the only two players in Panthers franchise history to record multiple 50-assists seasons.

• Via the NHL, Matthew Tkachuk is now the fourth player in Flames history to record three 20-goal seasons before his 23rd birthday. Sean Monahan (4 times), Robert Reichel (3 times) and Jarome Iginla (3 times) are the only others on the list.

SCORES
Coyotes 2, Islanders 1
Panthers 5, Sharks 3
Flames 6, Ducks 4
Golden Knights 3, Capitals 2
Lightning 4, Avalanche 3 (OT)

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Sean Leahy is a writer for Pro Hockey Talk on NBC Sports. Drop him a line at phtblog@nbcsports.com or follow him on Twitter @Sean_Leahy.

Avs lose Rantanen for weeks after crash into boards

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Avalanche forward Mikko Rantanen will miss “weeks,” per the team, after he crashed into the boards during Monday night’s loss to the Lightning.

Rantanen was on a 2-on-1 with Andre Burakovsky in the second period when he tripped over a diving Erik Cernak and slid into the end boards behind the Tampa net. He left the ice favoring his left shoulder and was later ruled out for the rest of the 4-3 overtime defeat.

Rantanen, who has 19 goals and 40 points in 41 games, missed 16 games this season due to ligament damage in his left ankle.

The injury comes on the day it was announced goaltender Philipp Grubauer is day-to-day with a lower-body injury suffered during the Stadium Series game, Matt Calvert is out long-term, and a week after Nazem Kadri was ruled out for “weeks, not days” with an LBI.

Colorado sits one point behind the Blues and Stars for the top spot in the Central Division with 24 games to go.

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Sean Leahy is a writer for Pro Hockey Talk on NBC Sports. Drop him a line at phtblog@nbcsports.com or follow him on Twitter @Sean_Leahy.

Canucks strengthen up front by acquiring Tyler Toffoli

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Tyler Toffoli‘s final game with the Los Angeles Kings was a memorable one.

After notching a hat trick during their Stadium Series win over the Avalanche, Toffoli was dealt to the Canucks on Monday. Heading back to LA is a package of Tim Schaller, the rights to NCAA prospect Tyler Madden, and a 2020 second-round pick.

The deal also includes a conditional draft pick, which would see a 2022 fourth rounder going to the Kings if Toffoli re-signs, per Pierre LeBrun. LA will also not be retaining any of Toffoli’s $4.6 million salary this season.

“Tyler brings goal scoring abilities and is good in battles,” said Canucks GM Jim Benning. “He has great offensive instincts and experience playing in high pressure, meaningful games. We look forward to adding his skill and strength to the line-up.”

The 27-year-old Toffoli can become an unrestricted free agent this summer and was one of the bigger name forwards likely to be on the move with the NHL trade deadline a week away. In 58 games this season he has 18 goals and 34 points.

As the Canucks sit one point behind the Oilers for tops in the Pacific Division, this is Benning bolstering his roster with 23 games to go. Vancouver has been a surprise this season and with the opportunity present to make a run at the playoffs and division title, the move is a boost to the players for the stretch run.

Adding Toffoli also helps the Canucks’ forward group after the news that Brock Boeser will be out of the lineup with a rib injury and will be re-evaluate in three weeks.

The question to be answered is whether this was a premature move for Benning to pull off given the price and where the Canucks are in their turnaround. Madden, who is currently dealing with a broken finger, has 19 goals in 27 games this season at Northeastern University and adds to an already strong prospect pool for the Kings. There’s also no guarantee that Toffoli, who is reunited with his “That 70s Line” mate Tanner Pearson, will stay in Vancouver.

We always see GMs gamble this time of year, but there’s certainly an opening in the West this season, and Benning clearly has confidence his group can do something special.

MORE: PHT’s 2020 NHL Trade Deadline Tracker

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Sean Leahy is a writer for Pro Hockey Talk on NBC Sports. Drop him a line at phtblog@nbcsports.com or follow him on Twitter @Sean_Leahy.

Ovechkin continues chase for 700 goals Thursday on NBCSN

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The Capitals lost for the fifth time in seven games and Alex Ovechkin remained stuck on 698 goals as the Golden Knights came out on top, 3-2, Monday night.

NBCSN has added the Capitals’ next game, Thursday at home against Montreal (7 p.m. ET), to its schedule as Ovechkin continues chasing goal No. 700.

The Golden Knights built up a 3-0 lead by the second period and held off a Capitals’ comeback as T.J. Oshie cut the led to 3-2 with pair of goals. Marc-Andre Fleury, who has surrendered the most goals to Ovechkin of any NHL goalie (24 goals in 42 games), stopped 24 shots for his second straight win. Ovechkin finished with eight shot attempts and four shots on goal.

Ovechkin is now goalless in five straight games after registering a hat trick against the Kings on Feb. 4. Of the seven members in the 700-goal club, five players took five games or longer to go from 698 to 700 career goals – Jaromir Jagr (5 games), Marcel Dionne, Wayne Gretzky, Mike Gartner (6 games), and Brett Hull (12 games).

MORE OVECHKIN:
NHL Power Rankings: Ovechkin’s top 10 goals
By the Numbers: Ovechkin’s 698 NHL goals
Stunning Numbers as Alex Ovechkin closes in on 700 goals
Can Alex Ovechkin break Wayne Gretzky’s record of 894 goals?
My Favorite Goal: Ovechkin scores ‘The Goal’

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Sean Leahy is a writer for Pro Hockey Talk on NBC Sports. Drop him a line at phtblog@nbcsports.com or follow him on Twitter @Sean_Leahy.