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Golden Knights, William Hill sportsbook announce historic partnership

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It was a pretty busy Tuesday afternoon for the business side of the National Hockey League. In the span of an hour, the league announced a sponsorship with Jägermeister, making the liqueur company the “official shot” of the NHL, and the Vegas Golden Knights teamed up with the William Hill U.S. sportsbook for a multi-year partnership.

“We are always looking for innovative ways to engage different segments our fan base and provide a unique fan experience,” Golden Knights president Kerry Bubolz said in a release. “This partnership between a major professional team and a sportsbook operator is a historic, landmark agreement and we are delighted to be leading the way with William Hill in this space.”

The Golden Knights/William Hill U.S. deal is the first between an NHL team and a North American sportsbook. William Hill will get advertisements on rink dasherboards, in-arena signage and have updated odds from across the league promoted on the team’s Jumbotron between periods. 

And because everything in life these days is sponsored, once a period when Golden Knights make a line change it will now be known as the “William Hill Line Change” — because gambling, you see? The promotion will also be heard on radio broadcasts.

“We hope people will be sitting at T-Mobile and betting between periods,” said William Hill U.S. CEO Joe Asher told Sports Business Journal. “Frankly, we know they do that already. We’re hoping to be able to get more people to our site because the brand will be right there in front of them.”

This could be the start of new revenue streams for franchises if they reside in a state that has legalized sports betting.

[Your 2018-19 NHL on NBC TV schedule]

In May, the Supreme Court opened the door for states to legalize betting on sports, breaking a longtime ban and creating a potential financial boon for states and the gambling industry. The state of Nevada, obviously, was already enjoying gambling well before the decision.

Despite opposition from the major sports leagues and the Trump administration, the high court struck down a federal law that had barred betting on football, basketball, baseball and other sports in most states. States that want to take advantage of the ruling now will generally have to pass legislation to allow sportsbooks to open.

Over the summer, NHL Commissioner Gary Bettman said those wanting to involve the NHL will have to negotiate a deal.

“We’ve historically been opposed to extending sports betting on our game, and, emotionally, I don’t think that’s changed,” said Bettman. “However, it is a fact of life in light of the Supreme Court’s ruling, and it’ll be up to states to decide whether or not they’re going to enact sports betting.

“From our standpoint, we believe that that whether it’s our intellectual property or data, whether it’s video of our game, we have important assets. And if somebody is going to avail themselves or want to avail themselves of those assets in order to conduct their business, then we’re going to need to have a negotiation.”

With files from the AP

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Sean Leahy is a writer for Pro Hockey Talk on NBC Sports. Drop him a line at phtblog@nbcsports.com or follow him on Twitter @Sean_Leahy.

Flyers’ Giroux-Couturier duo is great, but they need help

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The Philadelphia Flyers may not have had much success as a team over the past few seasons but there have been two very important developments during that time.

The first is that Claude Giroux has re-emerged as one of the elite point producers in the league after a three-year decline. He has been so productive that since the start of the 2017-18 season only four players in the league (Nikita Kucherov, Connor McDavid, Nathan MacKinnon, and Sidney Crosby) have more total points than his 187.  Just looking at things strictly from an offensive perspective, this is the best two-year run of Giroux’s career.

The second big development is that Sean Couturier has gone from being a reliable, defensive-minded center to one of the most complete and best all-around players in the league, perfectly blending his shutdown defensive play to go with an emerging offensive game that has seen him produce consecutive 30-goal, 76-point seasons (only eight other players in the league matched that).

After finishing as the runner-up in the 2017-18 Selke Trophy voting, he finished sixth this past season and will enter this season as one of the favorites to win it.

[More: 2018-19 Review | Three Questions | Under Pressure | X-Factor]

When the Flyers put them together they can be as good as any other duo in the league.

It is when one (or both) is sitting on the bench that things unravel for the Flyers and the team gets its doors blown off. The table below shows what the Flyers’ shot attempt, scoring chance, high-danger scoring chance, and goal differentials when both are on the ice, one is on the ice, and when neither is on the ice. This is all during 5-on-5 play.

(Data via Natural Stat Trick)

With both, the Flyers are as good as any team in the league. Without one or both they become one of the worst teams in the league. That is the look of a team that has no depth beyond its top few players, and that is simply not good enough to win in the NHL.

This is where Kevin Hayes and Nolan Patrick become so vital to the Flyers’ chances.

The Giroux-Couturier pairing obviously works, but it has left the team dangerously thin the past couple of seasons. The team has been so thin that when the Flyers tried to split them up and play them on different lines it ended up doing nothing but holding them both back because there was not enough talent around them. They work at their best when they are together, and that is the way it should remain.

For the Flyers to have a chance this season they will need Hayes to be able to provide a capable second-line presence down the middle and prove he was worth that seven-year, $50 million price tag, and for Patrick to continue to evolve and help drive the third line after struggling to breakout in his second year as the second-line center.

Without both of those things happening (and without Carter Hart solidifying the goaltending spot) the Flyers will once again struggle no matter how great Giroux and Couturier are.

MORE:
• ProHockeyTalk’s 2019 NHL free agency tracker
• Your 2019-20 NHL on NBC TV schedule

Adam Gretz is a writer for Pro Hockey Talk on NBC Sports. Drop him a line at phtblog@nbcsports.com or follow him on Twitter @AGretz.

Flyers could use breakout season from Nolan Patrick

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Each day in the month of August we’ll be examining a different NHL team — from looking back at last season to discussing a player under pressure to identifying X-factors to asking questions about the future. Today we look at the Philadelphia Flyers.

The success or failure of the 2019-20 Philadelphia Flyers will largely depend on the performance of starting goalie Carter Hart.

If he is good, the Flyers will probably be good. If he is not, there is a pretty good chance it will be more of the same from a year ago.

But for as important as Hart’s development is, the Flyers have another talented, highly touted young player on this roster that could help move them closer to a playoff sport with a big season. That player is 2017 No. 2 overall pick Nolan Patrick.

Thanks to some lottery luck the Flyers were able to rocket up the draft board and land Patrick, adding a potential impact player to the organization at a time when it probably was not expected. Two years into his career and he has shown some flashes of the potential that made him such a promising draft prospect, especially during the 2018 Stanley Cup Playoffs when he was one of the Flyers’ best players in their Round 1 loss to the Pittsburgh Penguins. During that series he was always looking like he had a chance to do something spectacular on any given shift. It may not have resulted in big numbers, but you could easily see the talent.

He seemed to be a prime breakout candidate heading into 2018-19 based on that showing and progression throughout his rookie year. It did not quite happen as he pretty much duplicated his mostly solid but unspectacular rookie performance while also seeing a concerning dip in his possession and shot attempt numbers.

[More: 2018-19 Review | Three Questions | Under Pressure]

A top draft pick not immediately becoming an All-Star level player isn’t necessarily a huge concern. Not everyone is going to step right into the NHL and be Sidney Crosby or Connor McDavid. Those players are rare, and there is usually a pretty steep learning curve for players trying to break into the league at 18, 19, or 20. There are a lot of really accomplished forwards in the league today that were high first-round draft picks and whose first two years were comparable to Patrick’s at a similar age, including Aleksander Barkov, Phil Kessel, Bo Horvat, Elias Lindholm, Josh Bailey and even Patrick’s own teammate, Sean Couturier.

Most of those players (specifically Barkov and Kessel, also top-five picks) started to take significant steps in year three.

That has to be what the Flyers are looking for from Patrick this season.

He does not need to be an All-Star right now, but there should at least be some kind of sign in his production and performance that he can start to trend in that direction.

If it does not happen in year three, it will probably be time to start wondering just what type of player he is capable of becoming.

The Flyers still have a couple of All-Stars at the top of their lineup in Claude Giroux, Jakub Voracek, and Couturier, they still have some really good secondary players, and they might finally have the goalie they have been trying to find for decades. There are question marks and holes that still need to be filled for sure, but there is the basic framework of a potentially good team here at some key positions at the top of the roster. Patrick emerging as a top-line player would help them get a lot closer to actually being a good team once again.

MORE:
• ProHockeyTalk’s 2019 NHL free agency tracker
• Your 2019-20 NHL on NBC TV schedule

Adam Gretz is a writer for Pro Hockey Talk on NBC Sports. Drop him a line at phtblog@nbcsports.com or follow him on Twitter @AGretz.

Flyers’ Hayes under pressure to produce after big contract

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Each day in the month of August we’ll be examining a different NHL team — from looking back at last season to discussing a player under pressure to identifying X-factors to asking questions about the future. Today we look at the Philadelphia Flyers.

In his short time as general manager of the Philadelphia Flyers, Chuck Fletcher has already proven to be far more aggressive than his predecessor (Ron Hextall) in building the team’s roster and re-shaping the organization.

His biggest player move to date might just be the sequence of events that saw him acquire the unrestricted free agent rights to forward Kevin Hayes, and then promptly sign him to a massive seven-year, $50 million contract.

The $7.1 million cap hit per season places him third on the team (behind only Claude Giroux and Jakub Voracek) and among the top-50 players in the entire league. That sort of contract is going to bring some serious expectations regardless of what we already know about the player.

What we know about Hayes is this: He is a pretty good player and would be a fine complementary piece for a Stanley Cup contender. He will help the Flyers and probably make them marginally better.

But when you are one of the highest paid players in the league, taking up 9 percent of your team’s allotted salary cap space, and signed for seven years the expectation is going to be a lot higher than “pretty good player” and simply making the team a little better. For that price and that commitment you need to be getting an impact player that is going to dramatically change the outlook of your team.

For as solid as Hayes has been throughout his career he has never really come close to being that sort of player.

[MORE: 2018-19 Review | Three Questions | Patrick the X-factor]

He has never scored fewer than 14 goals in a season, but has scored more than 17 just once (this past season).

He has failed to top the 40-point mark just once in five years, but has only topped the 50 point mark in a season one time (again, this past season).

He is not a player that dramatically drives possession and flips the ice territorially in his team’s favor (career 48 percent Corsi player; only twice over 50 percent in a single season).

You can pretty much pencil him in for 15 goals and 45 points every year and probably never miss the mark on him. He is consistently good, but never really takes a step above that. Now that he is entering his age 27 season it is fair to wonder if he will ever do that.

The question that has to be asked is if he continues to produce and play like he has over the first five years of his career how much patience will Flyers fans have for that? More importantly, how much patience will the Flyers themselves have for that?

Every dollar a team spends in a salary capped league is a dollar they can not spend on someone else, and tying up more than $7 million per season in a player that is only giving second-or third-line production without dramatically impacting the game in other areas is something that can quickly turn out to be problematic for a team that has hopes of building a contender. There is a reason most long-term free agent contracts end in either a trade or a buyout; teams have to pay a premium for a player that has probably already played their best hockey for someone else.

Hayes is a fine NHL player, but for the price the Flyers paid to get him they will probably need him to be more than that if they want to avoid buying out his contract or frantically trying to trade it in a couple of years.

MORE:
• ProHockeyTalk’s 2019 NHL free agency tracker
• Your 2019-20 NHL on NBC TV schedule

Adam Gretz is a writer for Pro Hockey Talk on NBC Sports. Drop him a line at phtblog@nbcsports.com or follow him on Twitter @AGretz.

Is Carter Hart the real deal?

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Each day in the month of August we’ll be examining a different NHL team — from looking back at last season to discussing a player under pressure to identifying X-factors to asking questions about the future. Today we look at the Philadelphia Flyers.

Let’s take a look three questions facing the 2019-20 Flyers:

1. Is Carter Hart the real deal? 

This is the same sort of question that’s being posed about Jordan Binnington this offseason.

Both Hart and Binnington began their seasons, loosely, around the holidays. That meant they didn’t play full campaigns and weren’t exposed to the rigors that a full NHL season can bring.

But if you’re a Philly fan, you have to like the sample size you were given. Hart didn’t exactly fold under pressure. If anything, he seemed to thrive in the environment and fans certainly got behind him.

That being said, the expectations have been turned up to max at this point. And that’s where the real challenge for the 21-year-old begins.

And given his tender age, one could question whether or not he’s being rushed — even with his breakout performance in the second half.

For him to build off last year, the team in front of him has to follow. The Flyers allowed the second-most five-on-five goals last season. Team defense was flat-out atrocious at times, yet Hart put up a respectable .917 save percentage.

Hart may very well be the real deal. It’s up to the Flyers not to ruin that.

2. What impact will Kevin Hayes have? 

On paper, $50 million over seven years is a lot for a guy who has reached 50 points just once in his five-year NHL career.

But let’s put the money aside for a second and look at where Hayes may help the squad.

As the team’s de-facto second-center, Hayes now allows Claude Giroux to move out to the wing, where he scored 102 points two seasons ago. Giroux is a point-per-game player at center, surely, but diversifying and adding 20-ish more points isn’t a bad thing, and Hayes allows for that.

[MORE: 2018-19 summary | Under Pressure | Patrick the X-factor]

As the team’s second-line center, Hayes’ presence also allows Nolan Patrick to move to the third-line role where the former No. 2 overall pick can develop his game further while facing lesser competition. Patrick, despite his high draft position, could have used a year in the American Hockey League. He wasn’t afforded that chance.

Hayes can also bring solid contributions to the penalty kill, a real sore spot for the Flyers last season. He should complement Sean Couturier well in that regard and it should boost the teams 26th ranking at the same time.

3. Are the Flyers reverting to old ways? 

It’s a question I asked back in June after the Hayes signing and I think it still is worth pondering now.

Ron Hextall tried to do what has made other teams successful in the long run — a slow build, through the draft, developing talent in house and building up an asset base. His patient approach clearly wore on the impatient higher-ups in Philly.

Enter Chuck Fletcher. He’s the exact opposite of Hextall, preferring a win-now-style approach that has included trips to the bargain bin while casting a large contract to a middle-of-the-road centerman.

Methodical rebuilds aren’t a Philly thing. But maybe they should start, especially is Hart shows to be a legitimate No. 1 this season. That’s something you can build around, however enticing it might be to think you can just win now.

The last thing the Flyers need is to heap so much pressure on a young Hart that he implodes because of it. There’s been enough of that sort of thing with goalies in Philly over the years.

MORE:
• ProHockeyTalk’s 2019 NHL free agency tracker
• Your 2019-20 NHL on NBC TV schedule


Scott Billeck is a writer for Pro Hockey Talk on NBC Sports. Drop him a line at phtblog@nbcsports.com or follow him on Twitter @scottbilleck