Zack Kassian

Tkachuk billboard in Edmonton
via CJAY 92

‘Matthew Tkachuk Friendship Tour’ billboard starts popping up in Edmonton

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Fans must wait about a week for the next round in the “Battle of Alberta,” but if they need a reminder, the “Matthew Tkachuk Friendship Tour” billboard began showing up in Edmonton on Wednesday.

Calgary radio station CJAY 92 made it happen, and also helped to make this Tkachuk-centric trolling effort turn into a boon for charities. The billboards hype up the next meeting between the Calgary Flames and Edmonton Oilers, which happens in Edmonton on Jan. 29. Deliciously enough, the two teams then meet again in Calgary on Feb. 1. Think of all of the opportunities for friendship.

Take a look at the Tkachuk billboard in Edmonton

CJAY 92 shared photos of the billboards that began sprouting up:

You may, however, notice an omission. The final version includes Tkachuk’s name, the amusing “friendship tour,” and his jersey number. It does not, however, feature Tkachuk making a face like he smelled something rancid, or really didn’t appreciate that pun.

Yeah, that bitter beer face plus the heart background did kind of tie the billboard together.

That said, there’s the real fear of Oilers fans defacing the image in Edmonton. Heck, there’s the risk of someone getting injured trying to vandalize a billboard with Tkachuk’s actual face on it. Maybe it was also a rights issue with getting that picture?

So … yes, it’s a very, very mild letdown. Nonetheless, this adds another wrinkle to this fun, silly rivalry within a rivalry.

Recap of feud with Kassian

As a reminder, the ball got rolling as a feud formed between Tkachuk and Zack Kassian. Tkachuk delivered multiple hits — ones that Kassian found dirty — and then Kassian ragdolled the pesty winger. You could say that Tkachuk got the last laugh, as the Flames scored the game-winning goal during power-play opportunities stemming from Kassian’s penalties. The two also traded trash talk after the game.

After letting the two-game suspension sink in, Kassian warned that Tkachuk “messed with the wrong guy.” Kassian implied that the previous outing was merely a skirmish in a larger war (or, you know, “Battle of Alberta”).

This feud would rank as one of the most glorious in hockey if it stayed onto the ice. Yet, off ice moving and shaking really brings this to another trolly, splendid level.

Tkachuk billboard becomes a boon for charities in Edmonton and Calgary

Once CJAY 92 took care of the more fun aspects of the Tkachuk billboard, Mohamed Elsaghir’s Go Fund Me drive instead focused on raising money for ALS. Between that drive and a $10K donation by entrepreneur W. Brett Wilson helped bump the total contributions above $20K.

While that charitable run came via Flames fans, Oilers devotees made waves for a good cause, too. What started with a fun tweet and $25 donation from Oilers fan Samantha Costa ended up being a boon, too.

Brown Bagging It, one of the benefiting charities, summed everything up nicely:

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Overall, great stuff. It makes you wonder: could enterprising Oilers fans come up with a billboard idea for the next game on Feb.1? Maybe something along the lines of, “Thanks for James Neal?”

James O’Brien is a writer for Pro Hockey Talk on NBC Sports. Drop him a line at phtblog@nbcsports.com or follow him on Twitter @cyclelikesedins.

PHT Morning Skate: Kassian’s road to sobriety; Maple Leafs and the deadline

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Welcome to the PHT Morning Skate, a collection of links from around the hockey world. Have a link you want to submit? Email us at phtblog@nbcsports.com.

Zack Kassian opens up about his road to sobriety. [Pass it to Bulis]

• The Blackhawks are playing well. Are they for real? [NBC Sports Chicago]

• A lifelong fan of the Blackhawks, Kendall Coyne Schofield now works alongside the organization to inspire the next generation of girls’ hockey. [Blackhawks]

• A look at the NHL standings under a 3-2-1 points system. [ESPN]

• The Islanders’ current swoon can be blamed on veteran mistakes. [Islanders Insight]

• “Every year has in-season variance, but in 2019-20 it has all been in one direction. Teams are simply outscoring our expectations, repeatedly. And this isn’t some clunky model issue – league scoring is at the highest it has been since the 1995-96 and 2005-06 seasons. Year to date, expected goals have understated actual goals by 240.” [TSN]

• Get to know Quinton Byfield, one of the top prospects in the 2020 NHL Draft. [NHL.com]

• Let’s all welcome Elvis Merzlikins to the Calder Trophy discussion. [1st Ohio Battery]

• Is a Jeff Carter reunion in the works for the Flyers? [NBC Sports Philadelphia]

• A behind the scenes look at the making of the LA Kings Stadium Series jerseys. [Mayor’s Manor]

• What trade deadline moves should the Maple Leafs explore? [Sportsnet]

• How Peter DeBoer has changed the Golden Knights’ approach to the penalty kill. [Sin Bin Vegas]

• ‘Responsible’ Connor Brown taking game to new heights with the Senators. [Sporting News]

• Breaking down the best and the worst in the history of Senators jerseys. [Hockey by Design]

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Sean Leahy is a writer for Pro Hockey Talk on NBC Sports. Drop him a line at phtblog@nbcsports.com or follow him on Twitter @Sean_Leahy.

Fans troll with Tkachuk billboard, charities end up the big winners

Tkachuk billboard Kassian Flames Oilers
via CJAY 92
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Matthew Tkachuk‘s trolling made a great impact, and not just by earning the Flames a power play. Thanks to enterprising Flames and Oilers fans, a drive to put up a Tkachuk billboard in Edmonton morphed into something much more, raising a ton of money – more than $50K overall, it seems – for charitable causes.

It’s the sort of thing that might even make Zack Kassian smile.

[Catch up on the feud: Kassian threatens Tkachuk after suspension; witness the carnage]

This began with a modest Tkachuk billboard meant to gently torment

The ball really got (t)rolling when Mohamed Elsaghir (self-proclaimed “second most-hated man in Edmonton after Matthew Tkachuk) started a GoFundMe drive to put up Tkachuk billboards to torment Oilers fans.

CTV’s Glenn Campbell chronicles how that amusing idea morphed into something much bigger. Not only are Tkachuk billboards going up, but the process looks like it will raise at least $20K for ALS research.

The viral sensation drew the attention of Calgary radio station CJAY 92, which is owned by Bell Media. That connection made the billboards happen, and oh are the designs ever glorious:

With the billboards taken care of by CJAY 92/Bell Media, Elsaghir instead shifted the focus of that $10K donation drive to combating ALS. Elsaghir noted that proceeds will be donated to Snowy Strong for ALS in honor of Flames assistant GM Chris Snow’s battle with the disease. To make it even better, entrepreneur W. Brett Wilson pledged to match that $10K, pushing the money raised to $20K and counting.

Oh, and even that doesn’t cover the extent of the money raised by the raised ire between Tkachuk and Kassian.

Oilers fans get into the charitable, trolling spirit, too

Edmonton resident Samantha Costa made about a $25 donation to Calgary charity Brown Bagging It “in honor of Kassian.” That charity seeks to serve needy children with lunches. With that in mind, Costa ended her tweet with a nice barb:I chose @BrownBaggingIt so that kids can get a proper meal and grow up to be tougher than Tkachuk.”

Well, Costa’s tweet went viral, too.

To make this all more delightful, Brown Bagging It has been sharing updates that indicate this side of “The Charitable Battle of Alberta” will be competitive, too.

Wow.

Flames and Oilers meet again soon, and will get to see the Tkachuk billboard

Other NHL trash-talkers need to step their games up now, to be frank. Brad Marchand needs to lick this one now, is what I’m saying.

The Tkachuk billboard notes that the Flames – Oilers “the friendship tour” continues in Edmonton on Jan. 29. After that, the two teams meet in Calgary on Feb. 1. They also close out the regular season in Calgary on April 4.

Kassian vs. Tkachuk Part II already ranked as must-watch hockey, and a potential mess for the NHL. Following this inspiring charitable drive, it’s even more exciting. Honestly, “The Battle of Alberta” just keeps piling on reasons to cross our fingers for a playoff series.

James O’Brien is a writer for Pro Hockey Talk on NBC Sports. Drop him a line at phtblog@nbcsports.com or follow him on Twitter @cyclelikesedins.

Perreault sounds off on NHL Player Safety after Virtanen hit

Perreault Player Safety criticism Rask Kassian Tkachuk
Getty Images
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Jets forward Mathieu Perreault went on a profane tirade about Canucks winger Jake Virtanen avoiding supplemental discipline for an errant elbow. Perreault blasted the NHL’s Department of Player Safety in detailed and colorful ways, and it’s “get your popcorn” territory.

“Player safety, my a–,” Perreault said to various media members, including Ted Wyman of the Winnipeg Sun.

“This is literally an elbow to the face of a guy that didn’t have the puck. I can’t really protect myself if the league’s not going to protect me. I’m the smallest guy in the ice so I can’t really fight anybody. The only thing I can do to defend myself is use my stick so the next guy that does that to me is gonna get my f—ing stick. And I better not get suspended for it.”

Check out footage of the hit in question:

Perreault isn’t the only one blasting Player Safety

Perreault fumed after the Tuesday game (a 4-0 win for the Jets) and that feeling clearly didn’t subside much with time. It sure seems like the grumbling has been building lately about what draws supplemental discipline, and what does not.

It doesn’t sound like anything is coming down the pike for Emil Bemstrom of the Blue Jackets, who concussed Bruins Tuukka Rask on Tuesday:

Perreault’s warning about swinging around his blankety blanking stick also isn’t the only recent version of a player saying “Well, if they can get away with, I guess I can too.” Ponder Zack Kassian‘s quotes about Matthew Tkachuk avoiding a suspension for controversial hits, and feel free to use ominous background music:

“For sure they are going to watch the game, but I think I can do what Matthew Tkachuk did if the league is saying it is clean,” Kassian said, via Jason Gregor’s transcription. “I can do exactly that. I didn’t think you were allowed to, but after speaking with George apparently you are allowed. That is fine. That is great news. I’m a big guy who can skate and I can do that kind of stuff.”

That big gulp you heard might have been from George Parros, who could have a mess on his hands when the Flames face the Oilers again. Or any time Perreault feels like he must defend himself with his (bad word[s]) stick.

While Perreault stews about this personal grievance, the Jets need him to stay cool. With Carl Dahlstrom the latest defenseman out with a significant injury, Winnipeg cannot afford to take bad penalties. Even if Perreault deploys the same great vengeance and furious anger, righteous or not.

James O’Brien is a writer for Pro Hockey Talk on NBC Sports. Drop him a line at phtblog@nbcsports.com or follow him on Twitter @cyclelikesedins.

Our Line Starts podcast: Tkachuk vs. Kassian; reacting to Shero’s firing

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Kathryn Tappen, Keith Jones and Anson Carter break down the incident between Matthew Tkachuk and Zack Kassian. They react to the firing of GM Ray Shero and discuss how the Devils can turn things around. Jones also tells a wild story about being his own agent, but explains how it didn’t work out as well as it did for Nicklas Backstrom. Plus, a conversation with Avs rookie Cale Makar.

0:00-1:25 Intros
1:21-11:25 Tkachuk vs. Kassian: Who was in the wrong?
11:25-22:30 Reaction to Devils firing GM Ray Shero
22:30-32:40 Interview with star Avs rookie Cale Makar
32:40-end Jones has a wild story about negotiating his own contract

Our Line Starts is part of NBC Sports’ growing roster of podcasts spanning the NFL, Premier League, NASCAR, and much more. The new weekly podcast, which will publish Wednesdays, will highlight the top stories of the league, including behind-the-scenes content and interviews conducted by NBC Sports’ NHL commentators.

Where you can listen:

Apple: https://itunes.apple.com/us/podcast/id1482681517

Stitcher: https://www.stitcher.com/podcast/nbc-sports/our-line-starts

Spotify: https://open.spotify.com/show/7cDMHBg6NJkQDGe4KHu4iO?si=9BmcLtutTFmhRrNNcMqfgQ

NBC Sports on YouTube: https://www.youtube.com/nbcsports