Ray Shero

Devils eager for offseason splashes to help deliver wins

2 Comments

VANCOUVER — The New Jersey Devils entered the off-season with one marketing plan. After April 9, the night they won the NHL draft lottery, those plans changed. Two and a half months later, the morning after they selected Jack Hughes with the No. 1 overall pick, they acquired P.K. Subban in a trade with the Nashville Predators. Those plans changed once again.

“The news over the last 24 hours will challenge our marketing and content team and everyone else to ramp it up,” Devils president Hugh Weber told NBC Sports during draft weekend in Vancouver. “But we’ve been preparing behind the scenes, adding resources and getting things in place preparing for success, preparing for more demand. The team will be ready. What that actually looks like in terms of campaigns and all that other stuff, I’m not sure yet. Ray’s not done yet.”

Weber was the first person in the organization to know that the franchise had won the lottery and the right to make the first overall selection. The lottery process played out behind closed doors hours 90 minutes before the television broadcast announced the results. There, Weber and the other NHL team representatives were sequestered watching as the ping pong balls were pulled and the unique combinations were drawn. 

Through the excitement of knowing the Devils would be picking first, Weber couldn’t share in that joy as the reps were forbidden from leaving the room until the broadcast ended and he certainly was going to withhold his exuberance in front of the teams that lost out on the top spot.

Once the lottery knew became public, Devils fans were eager to look toward the 2019-20 NHL season. Post-lottery, the franchise moved into the top 10 in the league in new ticket sales. After drafting Hughes and later acquiring Subban, they had sales staff working to capitalize on the excitement.

“I haven’t gotten numbers but there’s been a lot of activity and I think you’re going to see in a week’s time we anticipate an acceleration of not only people who were on the fence that didn’t renew yet, were kind of waiting to see, but also those that have been with us over a long time who said, ‘OK, I get it now, you guys are using that cap space just as you said you would and let’s get after it,'” Weber said.

[MORE: Jack Hughes and the impact of USA Hockey]

While they’ve had time to prepare a plan for introducing Hughes to the market, Subban is his own marketing team. With over one million Twitter followers and 900,000-plus more on Instagram, his personality and work in the community will help sell the Devils.

The additions of Hughes and Subban not only upped the excitement levels in the Devils’ fan base, but the New York Rangers’ acquiring Jacob Trouba and drafting Kaapo Kakko second overall revived a rivalry between the two franchises. The Devils have long been on the outside in a crowded New York metropolitan market and they’re hoping this past weekend, plus whatever happens during the free agency period, will allow them to gain ground on their regional rivals.

“When hockey is competitive and the rivalries are strong in New York, I think it’s good for the NHL,” said Weber. “The Islanders are no slouches, they have a good core coming. You’ve got Lou [Lamoriello] and you’ve got the Rangers and us, even the Flyers now with [GM] Chuck Fletcher, there’s some good narratives happening in and around the Metropolitan, and we’re glad. If you stack up the teams in the East, it’s going to be tough. It’s going to be a very competitive conference. I think that’s just going to push us all. But generally, those types of rivalries, those types of stories are good for business.”

The Devils missed the playoffs last season coming off a surprising 2017-18 campaign that saw them play postseason hockey for the first time since 2012. Last season wasn’t necessarily a step back in Weber’s eyes. He viewed the playoff year as playing with “house money” and, according to their plan, the franchise is ahead of schedule.

“We never saw this as a linear progression,” Weber said. “We looked at are we making progress, are our prospects and our pipeline making progress, are they developing a team, does [head coach] John Hynes have a foothold on the culture here, is there a plan that we can continue working at? The answer was yes, which is why we extended Ray [Shero], we extended John, we extended the coaching staff, we extended virtually everybody on the hockey staff because this part of a linear, longer plan. We believe that patience in sports is one of the great arbitrage because too often teams and/or partners and owners get too impatient and want to make a change just for change’s sake. 

“I wouldn’t say the lottery pick did anything more than to say it kind of accelerated a little bit because when you have the potential of the fifth or sixth pick, you might not see that player on your roster for a few more years, where now you have an impact player, an elite player that’s going to potentially contribute right off the bat. It helped us accelerate our plans and put things in place, not to rush anything. We’ve said over and over again there are no shortcuts to the top. There are shortcuts to the middle, but we don’t want to be in the middle.”

Keeping stability in the organization is key to the Devils in seeing progress. They believe that Hynes has helped create an identity for his team and that despite a playoff-less season, he kept them competitive through the end of the 82-game schedule. When Shero was hired in 2015 he made it a goal to ensure the franchise was respected again. A draft weekend splash certainly got people talking and excited about the on-ice product for next season. There’s still the Taylor Hall extension to take care of and then more work to be done when free agency opens, but the organization sees itself on the right track. But in the end the results will speak for themselves.

“In terms of fans and how fans have seen us, we have to earn that and it’s going to take some time to have the consistency,” Weber said. “Now moves like we did [this weekend], those are big splashes and they’re great stories, but unfortunately great stories don’t win games. It’s going to come down to team performance. We’ve been bullish, even without the additions that we’ve had, is that to see the progression of these prospects coming up and watching them being close to it. We think there’s going to be a few offshoots out of there that will surprise some people as well.”

MORE DEVILS COVERAGE:
Devils take Jack Hughes with No. 1 overall pick
Shero on Subban trade, Hall’s future with Devils
Devils-Rangers rivalry gets boost thanks to Hughes, Kakko

————

Sean Leahy is a writer for Pro Hockey Talk on NBC Sports. Drop him a line at phtblog@nbcsports.com or follow him on Twitter @Sean_Leahy.

Ray Shero on Subban trade, Hall’s future with Devils

6 Comments

VANCOUVER — Ray Shero and David Poile started communicating about P.K. Subban earlier this week and heading into Saturday morning the New Jersey Devils general manager was unsure where things stood.

The Nashville Predators GM has been busy trying to free up cap space to pursue an impact forward while also leaving room to extend defenseman Roman Josi. The Devils’ second round pick (No. 34) was always involved in the discussions, so Shero needed to know one way or the other before Round 2 began.

Poile rang Shero Saturday morning before the teams arrived at Rogers Arena for the second day of the 2019 NHL Draft and asked if he still wanted to go through with the deal. Not long after it was official and Subban became a New Jersey Devil.

“I’ve always been a fan of P.K. Subban from his Belleville days,” said Shero. “Just watching him in the playoffs [with] Pittsburgh and Montreal, he’s a competitor. His legacy, in terms of off ice stuff is well known. But on the ice he’s a competitor and wants to win. I love the fact he’s not won a Cup yet, he’s hungry for that.”

[Predators send P.K. Subban to Devils]

Subban’s contract carries a $9M cap hit and ends after the 2021-22 season. Not too many teams would have been willing to take that on, especially not knowing the 2019-20 salary upper and lower limits. Poile said he was in discussions with four teams, some of which involved salary retention. Ultimately, the Devils had the cap space and Shero used it to his advantage by being able to take on the entire salary.

Taylor Hall’s future

The update on extension talks with Hall is that there is no update. Shero said he told Hall’s agent that he wanted to get through the draft and free agency before they sit down and talk about the forward’s future. 

Neither side is in a rush with Hall under contract through the 2019-20 season. The decision is a big one for both sides and it will require a significant financial commitment from the Devils.

“There’s no promises. But we’re on the same page because I really think it’s important for both us and Taylor,” said Shero. “It’s a huge decision on his part and for the franchise as well. It’s important to me to be able to sit down with Taylor and go over with where we are as a franchise.”

The relationship between Shero and Hall is in a good place. They’re open with one another and the franchise is going to do everything it can to retain him. Shero did speak with Hall before making the Subban trade and the forward was very supportive of the move. Adding Hughes and Subban to the roster will go a long way to helping the Devils bounce back after a playoff-less 2018-19 season.

Of course, Shero likely isn’t done for the off-season. Next up is free agency on July 1, another opportunity to add to a winning weekend.

“We want to improve the franchise,” Shero said. “Of course we want Taylor to stay. He’s under contract for another year. … I think we’re making steps in the right direction. We got really lucky to win the lottery twice now, so we want to take advantage of it. It’s great for New Jersey and our franchise.”

MORE 2019 NHL DRAFT COVERAGE:
Devils take Jack Hughes with No. 1 overall pick
Devils-Rangers rivalry gets boost thanks to Hughes, Kakko
Round 1 draft tracker
Rounds 2-7 draft tracker

————

Sean Leahy is a writer for Pro Hockey Talk on NBC Sports. Drop him a line at phtblog@nbcsports.com or follow him on Twitter @Sean_Leahy.

Shero has a Devil of an NHL draft decision: Hughes or Kakko

4 Comments

VANCOUVER, British Columbia (AP) — New Jersey Devils general manager Ray Shero doesn’t mind keeping everyone waiting one more day before revealing whether he will select one of the two top projected prospects – American center Jack Hughes or Finland’s Kaapo Kakko – with the first pick in the NHL draft.

What Shero would concede Thursday was his decision having the potential of spicing up New Jersey’s ever-healthy cross-river and Metropolitan Division rivalry with the New York Rangers, who are picking second when the draft opens in Vancouver on Friday night.

”What we’ve got to do is what’s best for the Devils right now,” Shero said. ”Knowing that the team picking No. 2 in this case is in our division, they’re going to get a great player as well.”

If that places a heavier burden on his shoulders, well, that’s fine with Shero.

”It really doesn’t bother me. Some people say the Rangers and Jeff Gorton are in the best spot,” Shero said, referring to the Rangers GM. ”I mean, I’m picking No. 1, so I’m in the best spot, I think.”

For his part, Gorton doesn’t mind the suspense.

”We’re sitting there and obviously one team’s going to indicate to us exactly how it might go for the rest of the draft. I think we’re in a good spot,” Gorton said. ”We know that we’re going to get a really good player no matter what happens to us.”

In a draft that has the potential of featuring a record number of Americans taken in the first round, Shero’s decision rests on choosing between an under-sized play-making center in Hughes or the heftier Kakko, who is considered a purer goal-scorer.

Shero has met with both players over dinner, including traveling to Helsinki, Finland, to meet with Kakko. And though he has a good idea which player the Devils will select, Shero was waiting until Thursday night to make his recommendation to team owners Josh Harris and David Blitzer.

In many ways, the decision is similar to the one Shero faced three years ago, the last time the Devils had the first pick. In 2017, Shero selected Switzerland center Niko Hischier, while New Jersey’s division-rival Philadelphia Flyers took Nolan Patrick.

At 5-foot-10 and 170, pounds Hughes is NHL Central Scouting’s top-ranked North American prospect. He set a USA Hockey development program record by combining for 228 points (74 goals, 154 assists) over his two-year stint. From Orlando, Florida, he’s in position to become the eighth U.S.-born player selected No. 1 and first since Toronto took Auston Matthews in 2016.

At 6-foot-2 and 190 pounds, Kakko is the top-ranked European skater. He completed a season in which he helped his nation complete a gold-medal sweep of international titles by winning the world championship last month along with the world junior and under-18 titles. Kakko’s 22 goals in 45 games were a Finnish Elite League record by a draft-eligible player.

Though he was only formally introduced to Kakko for the first time this weekend, Hughes understands the two will draw comparisons for years to come.

”You saw (Alexander) Ovechkin and (Sidney) Crosby all these years,” Hughes said, referring to the long-time Washington Capitals and Pittsburgh Penguins captains. ”I’m not saying we’re going to be Ovechkin and Crosby, but I’m saying it’s going to be pretty cool to be linked with him.”

The top of the draft features a wide mix of talent varying in size and speed. Defenseman Bowen Byram is ranked second among North Americans followed by center Kirby Dach. Then follows a large cluster of Hughes’ USA Hockey teammates, including centers Alex Turcotte and Trevor Zegras and 5-foot-7 forward Cole Caufield, who set a program record with 72 goals last season.

The NTDP list of potential first-round selections are rounded out by left winger Matthew Boldy, defenseman Cameron York and Spencer Knight, the top-ranked North American goalie.

With Hughes and Kakko expected to be off the board, the real intrigue should begin with Chicago picking third after the Blackhawks bucked the draft lottery odds to jump from the 12th spot in the draft order.

”There seems to be an understanding of how those firsts two picks will go, though you never know until it happens,” Blackhawks GM Stan Bowman said. ”But we’re going to pick one of three players. … We’re not going to be cramming last minute. I think we’re going to be very comfortable with the guy that we pick.”

Colorado follows with the fourth pick, leaving Avalanche amateur scouting director Alan Hepple interested in who the Blackhawks might select.

”I told Joe just to go ask them,” Hepple said, referring to Avalanche GM Joe Sakic. ”We’ve got a few guys targeted. We know what we have.”

NOTES: Knight has the potential of becoming the 10th American-born goalie selected in the first round and first since Dallas chose Jake Oettinger with the 26th pick in 2017. … The record for most American-born players selected in the first round is 12, in 2016. … Center Dylan Cozens, ranked fifth among North Americans, has the chance to become the first player born in Canada’s Yukon Territory selected in the first round.

AP Hockey Writers Stephen Whyno and Larry Lage, and sports writers Tim Booth and Pat Graham contributed to this story.

More AP NHL: https://apnews.com/NHL and https://twitter.com/AP-Sports

Devils should go bold, and not just to keep Taylor Hall

Winning an NHL Draft Lottery should attach a rocket to your team’s hopes, especially when you land that top overall pick even though you don’t have the best odds.

Yet, Taylor Hall‘s been here plenty of times before, so forgive him for not looking at a draft lottery win as a cure-all. Instead, through his time seeing the Edmonton Oilers, and now the New Jersey Devils, landing unexpected No. 1 overall picks, Hall’s name has been associated more with memes (also: “the trade is one for one”) than with being one of the best wingers in the NHL.

The one-time Hart Trophy winner couldn’t help but lean into the jokes himself after the Devils landed the top pick of the 2019 NHL Draft:

No rush on extension

The Fourth Period’s Dave Pagnotta created a stir with a report that mentioned that “as of now,” Hall isn’t interested in signing a contract extension with the Devils, which he would be able to do by July.

Hall, 27, addressed the rumblings, telling The Athletic’s Arpon Basu (sub required) that he’s confused that it would be such big news that he’s simply not in a rush to sign an extension. Hall’s agent and Devils GM Ray Shero made the same general points about there being no real rush to NHL.com’s Mike Morreale.

“We never really looked at July 1 as a deadline and Ray hasn’t looked at it like that either,” Hall said to Basu.

One key point people emphasized from Pagnotta’s report, either way, is the phrasing “as of now.”

In a way, you almost wonder if a light bulb was going off over Taylor Hall’s head as he watched Kawhi Leonard’s situation play out with the Toronto Raptors. Despite being an excellent scorer and player basically since his first NHL game, Hall’s only been to the playoffs once, and that was thanks to his Herculean Hart season where he dragged the Devils into the 2018-19 postseason. Why shouldn’t Hall wait and see if the Devils can actually contend before signing away his rights to hit the open market? As Hall’s agent Darren Ferris mentioned, some players only get one chance to truly sign the contract they want with the team they want to play for – without the artificial bindings of RFA status, and without the aging curve limiting their demands. Hall deserves to explore his options as much as just about anyone else, so it only makes sense that the Devils would need to be really convincing to lock him up for what would could be the rest of his prime.

Got to be smart to take advantage of being lucky

The thing is … the Devils should be aggressive to improve, even if Hall’s $6M cap hit wasn’t expiring after 2019-20.

While Hall’s Oilers blundered despite winning multiple draft lotteries, the Devils should view Jack Hughes’ or Kaapo Kakko’s rookie deal as a window of sorts. You can compete beyond that potential three-year entry-level contract, but you’ll never enjoy savings like these again with whoever the Devils pick first overall on June 21.

Consider that:

  • The Penguins won their first Stanley Cup of their current era (in 2008-09) when Evgeni Malkin and Jordan Staal were in the final year of their rookie contracts, and made it to the previous Stanley Cup Final in the last year of Sidney Crosby‘s rookie deal.
  • The Blackhawks won their first Stanley Cup of their run (in 2009-10) during the final year of rookie contracts for both Patrick Kane and Jonathan Toews.

The Toronto Maple Leafs could still compete for years thanks to the bounty of talent they’ve accrued, yet the 2018-19 stings a bit extra because it represents the end of those rookie contracts for Auston Matthews and Mitch Marner.

So, really, the Devils have two directives to get aggressive during this offseason. First, adding more talent can show Taylor Hall that they’re serious about competing, after Shero’s (wisely) taken the slow-and-steady approach before. Secondly, with Jack Hughes/Kaapo Kakko, the Devils could have a difference-maker on a limited contract for three seasons.

A ton of cap space for Devils

While the Devils have a lot to work on – this post from January lays out big issues for their rebuild, including goaltending – Ray Shero has plenty of ammo to use if he wants to be bold. Which, again, the Devils should be, what with that top overall pick and the need to woo Hall.

As you can see from their Cap Friendly page, the Devils have a ton of cap space to work with, as they have an estimated $35.6M in space with 14 roster spots covered. Will Butcher is really the only truly prominent free agent to deal with, although Devils fans might interject with a Stefan Noesen or two.

Yes, Shero must be cognizant of future decisions. Along with Hall being up after 2019-20, Nico Hischier only has one year remaining on his entry-level contract, Sami Vatanen is also entering a contract year, and Kyle Palmieri‘s bargain $4.65M cap hit expires after 2020-21.

But, for the most part, the Devils boast as close to a clean slate as you can hope for in the modern salary cap era, and now is the time to really start taking advantage.

Trades, free agency … offer sheets?

While the free agent route is fascinating and more straightforward (is Newark close enough to New York for Artemi Panarin?), Shero can also get creative.

The Devils have three second-rounders and two third-rounders to go with their normal choices in the 2019 NHL Draft, so Shero could use those picks to swing trades for roster players or try to move up in the draft.

Maybe just as tantalizingly, the Devils’ bounty of 2019 NHL Draft picks could also make them more comfortable with the idea of forking over picks to go the offer sheet route. What if the Devils presented Hall with the opportunity to play with, say, Hughes/Kaakko, Hischier, and Mitch Marner or Brayden Point in the future?

Admittedly, offer sheets are a “believe it when you see it” proposition in the risk-averse NHL. Still, the Devils are one of the teams that are best situated to make such a move, as they have the cap space, the urgency to improve, and the requisite picks to hand over a challenging offer sheet.

(All About the Jersey’s CJ Turturo has a fantastic deep dive on offer sheets and how they relate to the Devils, which also understandably emphasizes that it’s an unlikely route.)

***

Don’t get me wrong; it makes sense that Devils fans might feel a little frightened here. There’s the nightmare scenario where Hall leaves the Devils for nothing, much like what happened with John Tavares and the Devils’ buddies on Long Island.

But, really, this situation should give the Devils another push to be aggressive – and maybe even creative – to get better, fast. Even if Hall isn’t a part of the longer solution, the Devils were gifted with the No. 1 pick, and should take advantage of the significant competitive advantage you can enjoy in competing while key players are on entry-level contracts.

If that aggressiveness impresses Hall enough to stay, then it’s all gravy … or sauce.

James O’Brien is a writer for Pro Hockey Talk on NBC Sports. Drop him a line at phtblog@nbcsports.com or follow him on Twitter @cyclelikesedins.

Devils sign GM Shero to multi-year extension

Getty

The 2018-19 season turned out to be a massive disappointment for the New Jersey Devils.

After returning to the Stanley Cup Playoffs a year ago on the back of an MVP season from Taylor Hall, the Devils badly regressed this season and finished with the league’s third-worst record. Even with that fall in the standings, Devils ownership obviously still believes in the job general manager Ray Shero is doing and announced on Monday that the team has signed him to a multi-year contract extension.

Terms of the deal were not disclosed by the team, but Shero will get the opportunity to continue putting his stamp on the team for the foreseeable future. He has been the Devils’ GM since 2015, leading the team to one postseason appearance in four years.

His most significant additions with the team over the past four years include Kyle Palmieri, Sami Vatanen, using the No. 1 pick on Nico Hischier and, most importantly, the trade that landed them Hall from the Edmonton Oilers prior to the 2016-17 season.

Hall’s injury, which limited him to just 33 games this season, was one of the big factors in the Devils’ disappointing year.

Shero’s two big orders of business in the short-term will be working out a new long-term contract for Hall as he prepares to enter the final year of his contract, and also adding to the depth around him.

[NBC 2019 STANLEY CUP PLAYOFF HUB]

For as good as Hall is, and for as much as he carried the team to the playoffs a year ago, he alone is not going to be enough to get the Devils back to the postseason and make them a formidable threat in the Eastern Conference. Even with him the team has flaws offensively, and we saw what happened this season when he is not always available.

One area where he might get some help is if the Devils get a little bit of luck in the draft lottery. They have the third best odds (11.5 percent) of landing the No. 1 overall pick.

Related: NHL 2019 Draft Lottery odds and top prospects

Adam Gretz is a writer for Pro Hockey Talk on NBC Sports. Drop him a line at phtblog@nbcsports.com or follow him on Twitter @AGretz.