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CCM Hockey joins Akim Aliu to promote inclusion, diversity

MONTREAL — CCM Hockey is partnering with former NHL player Akim Aliu to promote diversity and inclusion, while making it easier for disadvantaged children enter the sport.

The Montreal-based hockey equipment and apparel maker on Tuesday announced it reached an endorsement agreement with Aliu, who is co-chairman of the newly formed Hockey Diversity Alliance and founder of the Time to Dream Foundation.

Aliu came to prominence as a voice against racism and intolerance in hockey in November when revealing Calgary Flames coach Bill Peters directed racial slurs at him while the two were in the minors a decade earlier. Peters resigned days later, and Aliu’s comments led to the NHL strengthening its personal conduct policies regarding racism and bullying.

CCM will make a financial contribution and donate 750 of what it calls ”starter kits,” which will include necessary equipment for children to play hockey. Aliu will be involved as a mentor and coach.

”The sport of hockey is a mindset, not a demographic,” CCM CEO Rick Blackshaw said in a statement. ”Hockey is an attitude, not an age. Hockey is a leader, not a gender or race.”

Said Aliu: ”I’m grateful for their commitment to bring about true and meaningful change that the game of hockey and society desperately need.”

CCM shares plans to produce protective hoods for COVID-19 healthcare workers

CCM protective hoods COVID-19
via CCM

CCM announced a collaborative effort to produce “Full Head Protective Hoods” to help healthcare workers dealing with COVID-19. This continues CCM Hockey’s involvement in helping those on the frontline of the pandemic; late last week, the company announced that it was working with its player endorsees to donate 500,000 surgical masks.

CCM Hockey is working with surgeon Dr. René Caissie and Industrie Orkan to produce the hoods. CCM gave a full description of the hoods in this release:

The advantage of the full-head protective hood is that it completely encloses the user’s head and is powered by an air-purifying respirator (PAPR). This device will provide an integrated defence against multiple hazards by combining respiratory, head, eye and face protection, guarding against aerosolized and airborne particulates. It can be worn for multiple hours at a time and reduces inter-patient treatment protection changeover lapses. The protective hood was tested at the Institut de Recherche en Santé et Sécurité du Travail (IRSST), attaining an Assigned Protective Factor (APF) of 100—10 times the APF needed to qualify an N95 mask.

The second (top right) image illustrates the hood’s extensive coverage:

More on CCM collaborating to produce protective hoods to help those during pandemic

The CCM Hockey release notes that Dr. Caissie and others emphasized that the hoods be built from parts that are easily available in the Quebec area. Dr. Caissie explained why that is important.

“The tremendous response time and manufacturing turnaround at CCM and Orkan is a true testimony to the power of collaboration in the face of a common threat,” Dr. Caissie said, via the release. “The needs are so great that we are asking everyone out there to chip-in in any way they can. At this point, a robust supply chain is vital to producing as many devices as possible and distributing them without delay.”

In addition to producing the hoods, CCM shared manufacturing instructions via this PDF.

The company estimates that about 150 hoods could be made per day, once health officials approve.

In addition to CCM, other companies are doing their part to help out. Bauer recently took similar steps, going from manufacturing hockey equipment to face shields for workers. Bauer shared manufacturing instructions for those shields, too.

As another example, the AHL’s Syracuse Crunch pitched in to help sanitize personal protective equipment. In other words, a lot of people are helping, in ways both big and small.

James O’Brien is a writer for Pro Hockey Talk on NBC Sports. Drop him a line at phtblog@nbcsports.com or follow him on Twitter @cyclelikesedins.

Crosby, Ovechkin among NHL stars helping CCM donate 500,000 surgical masks

CCM plans to donate 500,000 surgical masks for COVID-19 healthcare workers
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Hockey equipment company CCM announced plans to donate 500,000 surgical masks to healthcare workers. CCM states that they hope to donate the surgical masks “as early as the week of April 27.” They also stated that Sidney Crosby, Alex Ovechkin, and other CCM endorsers helped make the donation possible.

“By teaming up with our roster of CCM athletes, we will be able to play a role in the collaborative effort to get past this crisis,” CCM Hockey CEO Rick Blackshaw said in a statement. “We focused on the best use of our network and our resources to have the quickest impact. Sourcing greatly needed equipment through our established supply chain partners in Asia is the most efficient way for us to support and keep our real heroes safe.”

CCM revealed the list of hockey players involved in the initiative: Mathew Barzal, Patrice Bergeron, Brock Boeser, Dani Cameranesi, Brandon Carlo, Thomas Chabot, Kendall Coyne Schofield, Sidney Crosby, Melodie Daoust, Alex DeBrincat, Brianna Decker, Matt Duchene, Matt Dumba, Marc-Andre Fleury, Filip Forsberg, Jake Gardiner, Miro Heiskanen, Filip Hronek, Jonathan Huberdeau, Seth Jones, Nathan MacKinnon, Charlie McAvoy, Connor McDavid, Alex Ovechkin, Artemi Panarin, Carey Price, Vladimir Tarasenko, and John Tavares.

CCM’s plan to donate surgical masks adds to list of contributions from hockey world

This continues atrend of hockey teams, players, and companies contributing in different ways to help people during the coronavirus crisis.

Bauer recently announced its own initiatives (with help from Jack Eichel) involving manufacturing face shields. Bauer even provided instructions on how to make the shields on their website. Mary-Kay Messier explained Bauer’s plans during a recent episode of the Our Line Starts podcast.

Earlier this month, Islanders players helped to donate more than 3,000 N-95 masks to assist local causes.

NHL teams have also taken measures to pay employees during the coronavirus pause, among other meaningful efforts.

None of this erases the sacrifices healthcare workers are making. And this still figures to be a lengthy, difficult process. But it’s fantastic to see many in the hockey world rise to the occasion, CCM included.

James O’Brien is a writer for Pro Hockey Talk on NBC Sports. Drop him a line at phtblog@nbcsports.com or follow him on Twitter @cyclelikesedins.

Alex Ovechkin calls his body ‘perfect,’ signs endorsement deal with Bauer

While many justifiably blamed his perceived beer belly at least partially on bad posture, it was still easy to be a bit concerned about Alex Ovechkin’s physical condition during this off-season. That being said, even if those images were as bad as they looked, they surfaced in July – giving Ovechkin plenty of time to sand that supposed gut down into a bump (at worst). Ultimately, I think that Washington Capitals shouldn’t be too concerned with their superstar captain’s fitness level.

Apparently Ovechkin agrees that everything will be OK. When asked about his weight, he told reporters that his “body is perfect right now.” If you take his comments at face value, then it might be safe to believe that Ovechkin will return to the beast-like form he exhibited in each of his seasons before (a notably unlucky) 2010-11 season. Here’s the full quote from Chuck Gormley of CSNWashington.com.

“People were a little bit scared about what happened to my body, but my body is perfect right now,” Ovechkin told reporters after announcing a six-year agreement with Bauer Hockey. “It was interesting for me because that’s never happened to me, people saying I’m in bad shape.”

While Mr. Big candy bars might be a bit obscure to American chocolate eaters (at least personally speaking), Ovechkin keeps adding more high-profile endorsements to his portfolio. Earlier this month, it was revealed that Ovechkin would boost Nike products. Now it’s clear that he will team up with Nike’s former partner Bauer.

There are two interesting things about the Bauer partnership. The first is more on the heartwarming side, as hockey programs in Ovechkin’s native Russia and his home-away-from-home will both benefit from donations.

To that end, Bauer Hockey and Ovechkin have agreed to donate 108 sets of equipment to the Dynamo Hockey School in Ovechkin’s hometown of Moscow. Another 108 sets of equipment will go to the Kettler Capitals Iceplex and the Potomac Valley Amateur Hockey Association in Washington.

One program that will benefit from the equipment donation will be the Fort Dupont Hockey Club, which was founded in 1977 in the driveway of Neal Henderson’s home in Springdale, Md. The club, which now has 65 players, teaches hockey and life skills to children in Washington’s poorest districts.

As Gormley points out, the goal isn’t just to benefit others with free equipment. Ovechkin seemed to quietly struggle with his previous skates and sticks, which means that the endorsement changes might not be for money-related reasons alone.

Ovechkin hopes his switch to Bauer produces more than just good will. Notorious for breaking sticks like toothpicks, Ovechkin is counting on Bauer to provide him with a sturdier product, which in turn should produce more goals.

“He’s been trying his hardest to break a stick and so far they seem to be indestructible,” Leonsis said, “and that makes us all smile.”

As long as he’s healthy, Ovechkin should have a much better campaign in 2011-12 by the law of averages alone. Most hockey players would consider selling their souls for a 32-goal, 85-point season, but for a phenom like Ovechkin, it was a down year. It wasn’t for a lack of trying, though; Ovechkin took 367 shots in 10-11, just one less than in 09-10. He just wasn’t getting the bounces that went his way for most of his career. Ovechkin connected on just 8.7 percent of shots, well below his career average of 11.9 percent.

The change in equipment will probably only make a subtle difference, if any at all. Yet if he feels more confident shooting with different sticks – and gets the bounces he should – then it’s easy to picture a 40+ or even 50+ goal season for Ovechkin … whether he has a “perfect body” or not.

Ovechkin signs long-term endorsement deal with Nike

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With all of the Alexander Semin bashing lately, at least one of the Capitals’ Russian snipers is having a good offseason. Rumors broke this afternoon that Alexander Ovechkin was signing an endorsement deal with Nike. Originally, it was thought that Ovechkin’s news conference schedule for Tuesday was to announce the endorsement deal—but now it looks like the press conference is unrelated to tonight’s news.

The Washington Post’s Tarik El-Bashir confirmed the news with Ovechkin’s agent, David Abrutyn on Thursday evening:

“I can confirm that Alex has signed a long-term global partnership with Nike. Alex is going to be supporting all of the products that Nike makes — apparel, footwear, performance apparel, casual wear, accessories and other elements of the Nike family of products. So he will be wearing their performance product when he’s playing and practicing, when he’s training and in his lifestyle.”
“From a lifestyle standpoint, everybody knows that Ovi has a unique fashion sense.”

This isn’t Nike’s first foray into the NHL. Hockey fans might recall the memorable Nike commercial that featured Markus Naslund and Ilya Kovalchuk going mano y mano. In the 1990s, there were players who sported the swoosh on the ice; including Sergei Fedorov and currently Steven Stamkos as signed up with the Oregon-based shoe company.

It’s understandable why Nike would target Ovechkin for a long-term endorsement deal. Aside from Sidney Crosby (who is locked into a deal with Reebok), there isn’t a more recognizable hockey player on the planet. We’re talking about a guy who just had the worst season of his career and still managed 32 goals and 85 points last season to lead the Capitals. The man has averaged 50 goals and 102 points per season over his 6 year career. Sometimes fans get a bit callous to his regular season dominance since he’s entered the league.

The next step for Ovechkin (and now his marketing partner) is a deep run in the playoffs. Even though the Washington captain was arguably the best Capitals player on the ice during last year’s playoffs, the fact remains that they haven’t gone past the Conference Semifinals since 1998. For the new sponsor to get full return on their endorsement deal, they’ll want maximum visibility for their product wearing player. In the world of the NHL, there’s no bigger stage than a deep run in the playoffs.

As long as we don’t have to see any commercials with a disembodied head in a locker (or bowling bag), everything should be fine.