Last year it was the team CEO. This year it is the head coach.

For the second year in a row the Dallas Stars top forward duo of Tyler Seguin and Jamie Benn is facing some criticism from within its own building for a lack of early season production. While neither player was specifically mentioned by name, it was pretty clear who coach Jim Montgomery was talking about in the wake of their 3-2 overtime loss to the Winnipeg Jets on Sunday.

The duo — which accounts for more than $19 million of salary cap space — has combined for only four goals on the season and was held off the scoresheet on Sunday. Montgomery said he was “very disappointed” in the production of his team’s top players, and when asked if he is seeing any signs of progress as a follow up he said, “No, are you?”

When asked how to fix it, he talked about reducing ice-time and one-on-one video sessions, while also adding, via The Dallas Morning News, “They got to decide that they want to be a difference maker. I mean, look who scored for the Jets. We got really good big goals by Janmark and Faksa and that’s our third and fourth line.”

It’s not quite as harsh as when CEO Jim Lites went nuclear on the duo 11 months ago, but it is still a pretty direct message to the team’s two best players — score more goals.

What stands out this time around is that the criticism is probably at least a little more justified. When Lites called out the duo last year it came at a time when the Stars were in a playoff position thanks almost entirely to the play of Seguin and Benn. Their line had been carrying the team and providing the most significant chunk of the team’s offense even if their own individual numbers had declined. Had it not been for them the Stars probably would have been well out of playoff contention given how little forward depth the team had around them.

It’s a little different this year. The recent turnaround that has seen the Stars win seven of their past nine games (collecting 15 out of a possible 18 points) has mostly been carried by the goaltending of Ben Bishop and Anton Khubodin, as well as some secondary forwards.

Seguin does have seven points during the nine games (tied for the team lead during that stretch) but has scored just a single goal. Benn has only three assists during the stretch, only six points for the season, and has not scored a goal in 13 games, one of the worst droughts of his career.

There are a few interesting layers to this.

First, you can not ignore the fact that just like last year when they were the focal point of criticism, Seguin and Benn are being crushed by abnormally low shooting percentages scoring on just four of their 93 shots this season (4.3 percent). You can talk about not bearing down, or not getting to the right areas, or not getting enough quality chances all you want, but there is a pretty big element of bad luck for any two players to only score on 4 percent of their shots. As I’ve pointed out several times (including last year when we were talking about Seguin and Benn) nobody scores goals consistently. Even the top goal-scorers go through phases where they score goals in bunches, and then follow it up with lengthy dry spells. We tend to overrate what they are doing during the hot streaks, and overreact to what they are not doing during the cold streaks. In the end it will all balance out.

The concern isn’t the number of shots they aren’t scoring on, but rather the number of shots they aren’t getting. As of Monday Seguin is averaging 3.01 shots per game, more than a full shot less per game compared to a year ago, and his lowest total since he was a first-and-second year player in Boston. Benn is averaging just 2.11 shots per game, the lowest mark of his career. That is where the concern should be. At some point the shooting luck is going to change and more pucks will start going in for them, but if they’re not generating as many shots they still may not score as much as they normally do.

The last point here is the Stars became way too defensive and conservative in the first part of the season (something that Montgomery recently admitted to) and that has to have limited the play of their top players at least a little bit. For the longest time this team wasn’t playing to its strengths.

I like to bet on talent, and it’s more likely than not that Seguin and Benn are going to start scoring more goals sometime soon, not because they are responding well to criticism, but because that is how hockey works (talent eventually wins). When it happens it could make the Stars an interesting team to watch. They have the goaltending, they have two great top-pairing defenders when healthy, and they improved their depth. They just need their top players to get going, something that hasn’t typically been an issue for them during their time in Dallas.

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