Anson Carter

Introducing ‘Hockey Culture,’ an NBC Sports multi-platform content series

You hear the term hockey culture used a lot in our sport. Often, it’s a flattering term, or even a badge of honor. Lay your body on the line to block a shot? Give credit to others for your personal accomplishment? These are no-brainers for hockey players. It’s part of the culture. 

But in my 40-plus years involved with this game, I’ve come to learn that hockey culture is not entirely positive. Along with everything that makes this the greatest sport in the world – the camaraderie, the sacrifice, the joy of scoring a goal, just to name a few – there are still fundamental problems. 

In many ways, hockey is grappling with the same issues as our society at large. There are significant barriers to entry for minority or underprivileged youths. Those who do take up the sport risk entering a locker room that does not welcome them – no matter what level of play. And there is a serious lack of diversity in leadership positions. 

I have experienced all those things first-hand, and it is disappointing that hockey still falls short in these important areas. But I have always been someone who sees the positive in a situation. For every problem, there is an opportunity for a solution. 

That is why NBC Sports and I are launching Hockey Culture, a multi-platform content offering whose sole purpose is to champion equality and inclusivity at all levels of the sport. We plan to use this space to address problematic topics on and off the ice, improve the diversity of the game, and create more engagement in communities where hockey isn’t as accessible. 

It is appropriate that the launch of Hockey Culture coincides with the start of the Stanley Cup Playoffs, because the path these 16 teams are about to embark on can in some ways be compared to the one facing the hockey community as it confronts these systemic issues. In both cases, success is not easy, and it is certainly not a given. It must be earned through a combination of teamwork, effort, resilience, and perhaps most importantly, delivering in key situations.

Changing the culture of this sport is a daunting proposition, but I am ready to meet the challenge head-on. As a player, the biggest moments always brought out the best in me, and I think that was because I never thought about what would happen if we lost. I only focused on how great things would be when we won. 

What’s especially encouraging is that I know I’m not in this alone. That became clear to me right after the murder of George Floyd, when I reached out to dozens of prominent individuals affiliated with the game to be a part of this social justice video. Man or woman, player or executive, Black or white – everyone in that video was willing and eager to participate. The hockey community is aware of the issues that plague our society and won’t tolerate them any longer.

Today, as we launch Hockey Culture, I am confident that there will be a time when our sport can truly say that it is for everyone, and I’m thrilled about the content we have planned to help make this a reality. 

Find Hockey Culture on YouTube

On our dedicated YouTube channel, YouTube.com/HockeyCulture, you’ll find a number of interviews and features available right now, including: 

  • Ryan Reaves, the Vegas Golden Knights forward who many view as the NHL’s toughest player. We discuss his role on the ice, his family’s history working in law enforcement, and his newest off-ice endeavor: owning a craft brewery
  • Xavier Gutierrez, the newly appointed CEO of the Arizona Coyotes – the first Latino to hold that position in NHL history
  • Stories on Renee Hess and her rapidly growing Black Girl Hockey Club, the Detroit Ice Dreams youth hockey program, and the connection between the El Paso Rhinos junior hockey team and the city’s predominantly Hispanic population

We will be adding new interviews on a weekly basis, so if you subscribe to that channel you’ll get notified as soon as they are published. Upcoming episodes will feature J.T. Brown (Minnesota native, current Wild forward, and a leading activist for racial equality), Eustace King (a prominent Black NHL player agent), Kelsey Koelzer (the first Black female head coach in NCAA hockey history), Harnarayan Singh (Hockey Night in Canada: Punjabi broadcaster), and much more. There will be written pieces in the future as well, which we will feature on NBCSports.com/NHL 

Our sport has reached a critical juncture. Hopefully these conversations will help Hockey Culture chart a better course for the game we all love so much.

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    What Willie O’Ree’s Hall of Fame induction means to me

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    Growing up in Toronto, I didn’t know much about Willie O’Ree.

    It was the pre-Internet era. Mike Bossy, Val James and Grant Fuhr were my guys. Bossy shot right like I did, scored a lot of goals, and won Stanley Cups. The first hockey jersey given to me was an Islanders’ No. 22. The reason why I loved James and Fuhr was because they looked like me. I admired James’ toughness on the ice, always standing up for his Maple Leafs teammates. When I played street hockey with my friends, I got in net and wanted to play just like Fuhr.

    As I got older, I learned about Willie’s story and what he meant to the game of hockey, which gave the No. 22 an even greater meaning to myself. So when I heard this past June that he would finally be inducted into the Hockey Hall of Fame, I was thrilled.

    I also wasn’t surprised. I always felt it was long overdue. 

    ***

    Last year, I submitted a formal letter to the Hockey Hall of Fame Selection Committee explaining why Willie was worthy of induction. In my mind, he was without a doubt deserving to have a plaque hanging in Toronto. The funny thing is, as I’ve talked to people inside the game and with fans around North America over the years I discovered that many believed he was already a Hall of Famer. If that isn’t a sign that he should be in there I don’t know what is.

    I decided to get involved in the campaign because I wanted him to be able to experience that honor. For all the work he’s done, he’d earned that level of recognition. I’m looking at the calendar and now time and age has really come into view. When you’re younger, you think you’re invincible and you can live forever, but as you get older time seems to go by a lot faster. As you watch your kids grow up before your eyes, you also become more aware of time.

    Slowly, some of the greats in our game are passing away one at a time.

    It really hit home when Pat Burns passed away in 2010. I played for Burnsie in Boston and he was one of my all-time favorite coaches. I remember attending his funeral feeling disappointed that he died without seeing his name there as part of the Hall of Fame. He should have had that opportunity to be recognized while he was still here on this earth. That still bugs me to this day.

    Things like that make it hit home that life is finite. I also realized that Willie’s not getting any younger.

    Willie’s case for induction was always a no-brainer. He was the first black player in the National Hockey League, but I always thought it was bigger than that. Just take a look at what he’s done in helping to grow the game the last few decades.

    The fact that he’s going in as a “builder” is perfect. His passion and love for the game comes across every time you hear him speak.

    I definitely don’t think Willie expected to be in the Hall of Fame. He hasn’t put in all this work to be a Hall of Famer. He just did it because he loves the game. He joined the NHL/USA Hockey Diversity Task Force in 1998 and has impacted over 122,000 individuals while working tirelessly to introduce hockey to people from all different backgrounds.

    I’ve tried to help spread Willie’s gospel since my playing days. Whether it was the NHL’s Hockey is for Everyone, the SCORE Boston Hockey program or Ice Hockey in Harlem in New York City, being part of those programs has been important to me.

    I always felt it was important for these young kids to see that I wasn’t just some hockey player they watch on TV and I wasn’t a video game avatar. I wanted to show them that I was real person just like them. I wanted them feel like they could interact with me and could be just like me. Most importantly, I just wanted them to fall in love with the game as much as I did.

    And there’s still plenty of work to be done.

    I think what we collectively can do is find ways to continue to make hockey more accessible to kids and offer more affordable equipment. Just providing equipment for them to play can go a long way. Try Hockey for Free is something that every NHL city offers. It’s a terrific program providing young people with an opportunity to just give hockey a chance. I’ve never heard anyone say “Well, I tried it and I hated it” and I’ve never heard anyone say “I went to a game and it was brutal.” It’s the exact opposite reaction every time.

    The hardest part was always getting someone to try it or trying to convince them to attend a game. The typical excuses I heard were “It’s too expensive” or “There’s not enough players that look like me.” Once they actually come, sit in the seats, and appreciate the speed and athleticism of the players inside the arena, they’re hooked. It happened to me. My parents are from Barbados. I always say that the only time they saw ice was in their drinks. The game of hockey was so foreign to them but they fell in love with it because we grew up in Toronto and it was everywhere.

    [2018 Hockey Hall of Fame class changed the game]

    There’s over seven billion people on this planet. Only 700 individuals earn the privilege to play in the NHL every single year. The chance that these kids play hockey at a young age and then at the NHL level is very slim. But that’s not what it’s about. It’s about just picking up a stick, putting skates on. After that, if you fall in love with the game, anything’s possible.

    The NHL is constantly trying to increase hockey’s global footprint in this digital age. As the sport continues to grow it’s not going to come from our hardcore base of hockey fans. They aren’t going anywhere and we can never take them for granted, but it’s going to come from people that look like myself. A popular narrative describing an NHL player when I played was “He grew up on a farm in Western Canada, so he must come from a family with good values and a strong work ethic. He has to be a good person we’re willing to take a chance on.” Well, I always wanted to flip that upside down and suggest what about a player whose parents came to Canada with nothing from Barbados and raised three successful children giving them everything they could ever ask for from scratch? That sounds just as impressive, don’t you think?

    We’ll hear about those stories more frequently as the NHL continues to evolve.

    ***

    What Willie did back in 1958, becoming the first black player to play in the NHL, it took a special person to do that. It took a special soul to handle what he had to deal with — the racial slurs, taunts and all the garbage that some fans threw his way because he looked different than everyone else.

    He’s such a tremendous ambassador. He’s never had a bad day. No one’s perfect, I understand that, but every time I see Willie he’s always got a smile on his face. He always has time for people. Some people have to fake that, but for him, it comes natural.

    Willie’s 83 now, but sometimes I forget how old he is because when we’re out together he’s always wondering what the next spot is that we’re going to and what group of kids we’re going to work with that day. I could never look at him and say that I’m tired of working with young people when I see him working non-stop.

    ***

    Wayne Gretzky is the greatest player of all-time. When he was traded to the Kings the entire country of Canada was devastated at the thought of losing a national treasure like the Great One to the United States.

    In reality, that was the best thing that ever happened to our game. Gretzky was the seed planted in Los Angeles that was catalyst for the growth in many non-traditional hockey markets around the U.S. that we see today. That trade moved the interest needle of the casual sports fan and put in motion the birth of expansion teams in the West and the Sunbelt states.

    Gretz might be the seed, but Willie’s the water that helps it grow.

    Willie’s hopping on planes, criss-crossing the country to introduce the game of hockey to kids who might not otherwise get the opportunity. He’s impacting people on a personal level and spreading such a positive message.

    It shouldn’t just be people of color that should be proud that Willie’s finally being inducted into the Hockey Hall of Fame. Willie never cared what race you were, if you were a boy or girl or even what your sexual orientation might be because we both share the belief that hockey is for everyone.

    Willie has always been a Hall of Famer in my eyes and now that it’s official, he’ll be seen that way by everyone else, too.

    Anson Carter has served as a studio analyst for NBC Sports Group’s NHL coverage on NHL Live and NHL Overtime, NBCSN’s NHL pre- and post-game shows since 2013. Over the course of his 11 NHL seasons from 1996 through 2007, Carter played in 674 games, producing 202 goals and 219 assists with the Washington Capitals, Boston Bruins, Edmonton Oilers, New York Rangers, Los Angeles Kings, Vancouver Canucks, Columbus Blue Jackets, and Carolina Hurricanes.