With the tagline “Vegas Goes Gold,” the Golden Knights unveiled their new “all-gold” third jerseys on Friday. The Golden Knights tout the “first all-metallic gold jersey in NHL history,” a claim that may never stop furrowing the brow.
(If you want to collect some marketing speak, boy does this press release do that trick.)
So, do Golden Knights’ all-metallic gold third jerseys “develop this new and enhanced dimension of their brand?” And will adidas ever capitalized the “A” in its name? Burning questions linger.
Here are some of the deets behind the GOLD JERSEY 🤩 pic.twitter.com/1eAjWwh21l
— 🏆 - Vegas Golden Knights (@GoldenKnights) October 2, 2020
Frankly, initial reactions to the Golden Knights’ new “all-gold” third jerseys were in the toilet. That said, The Athletic’s Jesse Granger claims that they look more “glittery” in person:
Had a chance to see the jerseys up close & in person this morning, and I’ll say, the gold is much brighter and glitter-ier (is that a word? Definitely not) than they are in photos.
— Jesse Granger (@JesseGranger_) October 2, 2020
The pictures can’t do them justice for just how glimmering they are until you see them in person. pic.twitter.com/WZJQs7bR2m
And they do seem to “pop” more in this video, even:
Here it is in all its Golden glory 😍 #VegasGoesGold pic.twitter.com/Ijram8lT8J
— 🏆 - Vegas Golden Knights (@GoldenKnights) October 2, 2020
Personally, they draw more of a “Meh” than an “Ewww.”
But, as a colorblind person, my vote only counts for so much. What do you think about these new alternate duds? Did they strike gold with the style equivalent to a shrewd expansion draft, or do they grade closer to frankincense and myrrh?
[polldaddy poll=10619121]
If you dig the jerseys (or want to buy someone an extremely expensive gag gift?), they’re on sale online.