SC Bern of Switzerland’s National League has named Florence Schelling as its new general manager. The appointment makes her the first woman in such a role in top-level men’s hockey.
“We were looking for a young, fresh, visionary and intelligent person,” SC Bern CEO Marc Luthi told Berner Zeitung. “We looked at what the Swiss market had to offer – and came to the conclusion that there was no proven sports director available who would suit us.”
“We came to the conclusion: Florence is the person we are looking for and want,” added Luthi. “Yes, Florence will be a pioneer, probably worldwide in her new role. But she’s young, fresh, she’ll bring a new perspective and break up existing structures.”
The 31-year-old Schelling, who previously coached Switzerland’s U18 women’s team, was one of the best goaltenders in the world during her career. After debuting internationally at 15 at the 2004 Women’s World Championship, she spent the next 14 years representing Switzerland. She helped the country earn bronze at the 2012 Women’s Worlds and the 2014 Olympics, where she was voted tournament MVP. Both tournaments also saw her named best goaltender.
Before excelling on the international stage, Schelling was a four-year starter at Northeastern University and a 2012 Patty Kazmaier Award finalist.
Bern were National League champions in 2019 but ended up ninth out of 12 teams this season. One of Schelling’s first duties after she begins next week is to find a new head coach.
“I was surprised like all of you when I received the call from Marc Luthi,” said Schelling, via IIHF.com. “We had a couple of discussions about working together and they were very positive. I knew immediately that I wanted to accept the challenge. My main goal is to do a good job and bring SC Bern back to the top.”