Sportsnet fires Don Cherry following Coach’s Corner comments

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Rogers Sportsnet has fired Don Cherry following his comments during Saturday’s Coach’s Corner segment on Hockey Night in Canada.

“Sports brings people together – it unites us, not divides us,” read the statement released by Rogers Sportsnet on Monday. “Following further discussions with Don Cherry after Saturday Night’s broadcast, it has been decided it is the right time for him to immediately step down. During the broadcast, he made divisive remarks that do not represent our values or what we stand for. Don is synonymous with hockey and has played an integral role in growing the game over the past 40 years. We would like to thank Don for his contributions to hockey and sports broadcasting in Canada.”

During a rant about seeing people in the Greater Toronto Area not wearing poppies to honor fallen soldiers, the 85-year commentator singled out immigrants ahead of Remembrance Day on Monday.

“I live in Mississauga, nobody … very few people … wear a poppy. Downtown Toronto, forget it, nobody wears a poppy. Now you go to the small cities … And the rows on rows … you people who come here, you love our way of life, you love our milk and honey, at least you can pay a couple bucks for a poppy or something like that,” Cherry said. “These guys paid for your way of life that you enjoy in Canada, these guys paid the biggest price.”

The negative response to Cherry’s comments caused Sportsnet president Bart Yabsley to issue a statement on Sunday saying that the comments do no reflect what the network represents. Cherry’s Coach’s Corner co-host, Ron MacLean, apologized on Twitter and during Sunday’s “Hometown Hockey” broadcast.

“Don Cherry made remarks which were hurtful, discriminatory, which were flat out wrong … I owe you an apology, too. I sat there, did not catch it, did not respond. Last night was a really great lesson to Don and me. We were wrong, and I sincerely apologize. I wanted to thank you for calling me and Don on that last night.”

The NHL responded with a statement of its own:

Cherry, who coached the Boston Bruins for five seasons before becoming a full-time hockey commentator with the CBC in 1981, refused to apologize, telling the Toronto Sun, “I have had my say.” Following the news of his firing, he told the paper, “I know what I said and I meant it. Everybody in Canada should wear a poppy to honour our fallen soldiers.”

No word yet on how Sportsnet plans to use the first intermission of the early Saturday Hockey Night in Canada game yet.

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Sean Leahy is a writer for Pro Hockey Talk on NBC Sports. Drop him a line at phtblog@nbcsports.com or follow him on Twitter @Sean_Leahy.