Via Giant Food/Capitals

Ovechkin now has his own cereal: Ovi-O’s

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Honestly, there may never be enough strange pro athlete product endorsements, particularly when some of the proceeds go to charities.

That thought comes to mind upon the delightful unveiling of “Ovi-O’s,” Giant Food’s Alex Ovechkin-themed cereal. The flavor of the cereal is honey nut, which seems a little mundane for such a vibrant personality as Ovechkin, but we’ll let it slide because a portion of the proceeds from the limited-edition cereal will go to Maryland’s Children’s Cancer Foundation, Inc. The cereal goes on sale on Sept. 17, when Ovechkin will (somehow, already) turn 34.

The box will be hard to miss thanks to Ovechkin’s smile:

As you might expect, footage of Ovechkin eating the cereal (and occasionally failing to eat the cereal) is good fun, too:

To add some strangeness to the promotion, there’s apparently an augmented reality game to accompany the cereal. Let’s imagine it’s an “Ovechkin’s office simulator.” Via the press release:

In addition, the Capitals teamed up with Balti Virtual to bring the Ovi O’s box to life with an augmented reality game, Ovi O’s Slapshot presented by Giant, using Snapchat’s Lens Studio. Customers who have purchased Ovi O’s can scan the box in Snapchat to access this interactive hockey game which gives fans the ability to control Ovechkin as he shoots the cereal at moving targets. After time runs out, players can share their score on social media to compete with friends or scan the box again to keep playing.

Again, stranger product endorsements usually are sequestered to players appearing in low-budget local business commercials, but sometimes we get moments that transcend athletes awkwardly reading off of cue cards, as if they’re in real-life ads from “The Detroiters.”

To me, it’s tough to top Jaromir Jagr having his own peanut butter with secret healing powers. Every now and then, we also had other NHL players getting their own answer to “Flutie Flakes,” with Brett Hull’s Frosted Flakes ad being especially nifty:

(Glorious, even beyond the kid with the bowl cut.)

Since the world needs more esoteric cereals inspired by hockey players, we thought we’d throw out a few NHL-themed suggestions:

Connor’s Cereal of Sadness: Really, you can change the name, but crucially, it would have to parallel Connor McDavid‘s experiences with the Oilers. In other words, one great ingredient surrounded by a bunch of slop. Maybe it could be Raisin Bran, only it was a box full of the blandest bran flakes available with just one raisin?

(OK, OK, Leon Draisaitl could make it two raisins.)

Gen-o’s: The Pittsburgh Penguins couldn’t possibly stand pat while their rival Capitals have a cereal, right?

Since Sidney Crosby hasn’t signed off on being a cover star of an EA NHL video game, let’s assume that only Evgeni Malkin would be game for the cereal box treatment. Bonus points if the cereal is black and gold.

UFA Flakes: You don’t realize that they’ve already expired, so you can only chew on with regret as you ponder their cheaper, tastier days.

Voodoo Goalies: Keeping with the mascot theme of “Count Chocula,” Voodoo Goalies presents a mystery with every box. Some bowls are worthy of a Vezina; others just ruin your day.

Brent Burns Bran: All kinds of weird stuff in here. Is that beef jerky?

Mitch Marner Munch: Taking forever to hit shelves, and we get the sneaking suspicion that it’s holding up other cereals from returning to stores, too.

MORE:
• ProHockeyTalk’s 2019 NHL free agency tracker
• Your 2019-20 NHL on NBC TV schedule

James O’Brien is a writer for Pro Hockey Talk on NBC Sports. Drop him a line at phtblog@nbcsports.com or follow him on Twitter @cyclelikesedins.

Space Needle time capsule includes NHL Seattle’s final five name choices

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Seattle NHL’s expansion franchise will have an official name sometime in 2020, but as of Monday the team is down to five choices ahead of their entry to the league for the 2021-22 season.

On Monday, a time capsule that was sealed and won’t be opened until the famed Seattle Space Needle’s 100th birthday included items such as Nirvana records, Twinkies, one share of Amazon stock, and signed baseballs from Seattle Mariners legends.

The stainless steel and aluminum capsule stands over three feet tall and weighs more than 160 pounds. It will hold over 100 items, including one hockey-related inside.

While we’ll know what the NHL Seattle franchise will be called some time next year, come April 21, 2062, when the time capsule is opened, inside will be an envelope featuring the final five options for the team’s nickname. The odds are low, but we may have a long wait to learn what choices were debated before the ownership group landed on something like Emeralds, Sockeyes, Cougars, Kraken, Rainiers, Totems, or something else.

“Every name has a nuance,” NHL Seattle CEO Tod Leiweke told the team’s website in August. “Our job is to think through the nuances. Sometimes the best intended names can mean one thing to one group and another thing to another group. It is important the name reflects the values of the Pacific Northwest.”

“Those who think we are sitting on a predetermined name, nope,” Leiweke added. “We work on this every day. We are right on time with the naming process. We are still on a journey of self-identity but also on a journey to understand not just what we are but what we aren’t. Names that might have made sense a year ago, today don’t make as much sense.”

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Sean Leahy is a writer for Pro Hockey Talk on NBC Sports. Drop him a line at phtblog@nbcsports.com or follow him on Twitter @Sean_Leahy.

Boyle ready for ‘great opportunity’ with Panthers

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Life threw Brian Boyle another curveball.

Expecting to be signed this summer when he was an unrestricted free agent, the 34-year-old forward did not latch on with any NHL teams, either through a contract or a tryout. Boyle had planned to be in a training camp somewhere with his family settled, but that didn’t happen. Instead, he had to wait for a call from a serious suitor.

Working with a trainer back home in Massachusetts, Boyle kept in shape as best he could all while keeping in contact with teams, including the Panthers, who signed the veteran to a one-year deal on Sunday.

“This is a great opportunity,” Boyle said Monday. “This checks so many boxes. Ultimately, I’ve been around, I’ve played a lot of games, I’ve played in playoff games. I really just want to win. That’s really all that’s left to do.”

The 3-2-3 Panthers aren’t off to the start they hoped, but Boyle’s experience will serve them well in a season where expectations are high following a summer where Joel Quenneville and Sergei Bobrovsky were among their big additions.

“He played a lot of playoff games, meaningful games,” Quenneville said. “Big games are something that we want to get to. There’s some veteran experience that’s going to come out as we go through the season. He wants to be here, and I think it’s a good fit in a lot of ways.”

Boyle, who beat leukemia after a 2017 diagnosis and dealt with severe medical issues with his young son as well that season, has 766 regular season games and 114 playoff games, which includes back-to-back Stanley Cup Final appearances in 2014 and 2015, under his belt. It was a bit of a surprise he went unsigned for so long, but now he’s relishing the opportunity to be back in the NHL.

“It worked out. There were waves,” Boyle said. “I was up and I was down, some days when you’re bummed out wondering if you’re going to get the call and other days that you’re excited. I’ve had a great career. I’m not owed anything by this league. It’s a privilege to be in, and I’m happy I’m back.”

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Sean Leahy is a writer for Pro Hockey Talk on NBC Sports. Drop him a line at phtblog@nbcsports.com or follow him on Twitter @Sean_Leahy.

PHT Morning Skate: Hawerchuk’s cancer fight; NHLers on rules

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Welcome to the PHT Morning Skate, a collection of links from around the hockey world. Have a link you want to submit? Email us at phtblog@nbcsports.com.

• Hockey Hall of Famer Dale Hawerchuk is undergoing chemotherapy after being diagnosed with stomach cancer in August, saying he is optimistic as he battles “the fight of my life.” [TSN]

• Before Monday night’s game against Columbus, Mitch Marner paid tribute to seven-year-old Hayden Foulon, who passed away over the weekend after battling leukemia for the past six years. [Sportsnet]

• NHL players talk about the current rules they’d love to see changed: “Losing in a shootout, it’s probably the worst feeling ever. I’d rather, you know, lose it going against your opponents and fighting for it.” [Toronto Star]

Ben Bishop‘s home was damaged turned a tornado that hit the Dallas area on Sunday. A house that Tyler Seguin is currently selling was also damaged. The Stars forward moved to a different home last November. [Dallas Morning News]

• Why the struggling Blues need to find the “buy-in” again. [Post-Dispatch]

• Trade winds may be swirling around Kyle Turris, but his play has been strong for the Predators. [Nashville Post]

• Local boy Sam Lafferty is authoring a really nice story with the Penguins. [Tribune-Review]

• Flames defenseman Travis Hamonic has a lot of “old school” in him. [Calgary Herald]

• Should the Flyers trust Alain Vigneault’s process? [NBC Sports Philadelphia]

• Paul Maurice on how the Jets want to approach shot blocking. [Jets]

• A ranking of “worst to first” jerseys for the Jets. [Hockey by Design]

• The Rangers are “struggling” to find out what’s gone wrong during their current losing streak. [NHL.com]

• Andrew MacDonald has signed a one-year deal with SC Bern of the Swiss league. [Swiss Hockey News]

• Explaining Todd McLellan’s system for the LA Kings. [Frozen Royalty]

• Colby Saganiuk making impression with U.S. Under-17 team. [NHL.com]

• Ovie the Bulldog talks friendships, snacks and what he’d do as NHL commissioner for a day. [Dog o’Day]

• Finally, what’s a number worth? A pretty good haul for the Panthers’ Frank Vatrano:

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Sean Leahy is a writer for Pro Hockey Talk on NBC Sports. Drop him a line at phtblog@nbcsports.com or follow him on Twitter @Sean_Leahy.

Russian hockey team fined for coach’s arson threat

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MOSCOW (AP) — A Russian hockey team has been fined after its coach threatened to set fire to a referee’s car.

The Kontinental Hockey League fined Amur Khabarovsk 300,000 rubles ($4,700) after coach Alexander Gulyavtsev shouted ”I’m going to set fire to your car in Perm,” a reference to the Russian city where both he and referee Viktor Gashilov are from.

Gulyavtsev was protesting a penalty awarded against his team in Monday’s game against Dynamo Moscow.

Gulyavtsev later claimed he meant the comments as ”a joke,” adding that ”I just said car, it’s not as if I said apartment.”

However, the KHL ruled the comments breached its rules on insulting and threatening officials. The league warned Amur that cases like this ”tarnish the image” of the league.

Dynamo Moscow won 5-1.