Devils eager for offseason splashes to help deliver wins

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VANCOUVER — The New Jersey Devils entered the off-season with one marketing plan. After April 9, the night they won the NHL draft lottery, those plans changed. Two and a half months later, the morning after they selected Jack Hughes with the No. 1 overall pick, they acquired P.K. Subban in a trade with the Nashville Predators. Those plans changed once again.

“The news over the last 24 hours will challenge our marketing and content team and everyone else to ramp it up,” Devils president Hugh Weber told NBC Sports during draft weekend in Vancouver. “But we’ve been preparing behind the scenes, adding resources and getting things in place preparing for success, preparing for more demand. The team will be ready. What that actually looks like in terms of campaigns and all that other stuff, I’m not sure yet. Ray’s not done yet.”

Weber was the first person in the organization to know that the franchise had won the lottery and the right to make the first overall selection. The lottery process played out behind closed doors hours 90 minutes before the television broadcast announced the results. There, Weber and the other NHL team representatives were sequestered watching as the ping pong balls were pulled and the unique combinations were drawn. 

Through the excitement of knowing the Devils would be picking first, Weber couldn’t share in that joy as the reps were forbidden from leaving the room until the broadcast ended and he certainly was going to withhold his exuberance in front of the teams that lost out on the top spot.

Once the lottery knew became public, Devils fans were eager to look toward the 2019-20 NHL season. Post-lottery, the franchise moved into the top 10 in the league in new ticket sales. After drafting Hughes and later acquiring Subban, they had sales staff working to capitalize on the excitement.

“I haven’t gotten numbers but there’s been a lot of activity and I think you’re going to see in a week’s time we anticipate an acceleration of not only people who were on the fence that didn’t renew yet, were kind of waiting to see, but also those that have been with us over a long time who said, ‘OK, I get it now, you guys are using that cap space just as you said you would and let’s get after it,'” Weber said.

[MORE: Jack Hughes and the impact of USA Hockey]

While they’ve had time to prepare a plan for introducing Hughes to the market, Subban is his own marketing team. With over one million Twitter followers and 900,000-plus more on Instagram, his personality and work in the community will help sell the Devils.

The additions of Hughes and Subban not only upped the excitement levels in the Devils’ fan base, but the New York Rangers’ acquiring Jacob Trouba and drafting Kaapo Kakko second overall revived a rivalry between the two franchises. The Devils have long been on the outside in a crowded New York metropolitan market and they’re hoping this past weekend, plus whatever happens during the free agency period, will allow them to gain ground on their regional rivals.

“When hockey is competitive and the rivalries are strong in New York, I think it’s good for the NHL,” said Weber. “The Islanders are no slouches, they have a good core coming. You’ve got Lou [Lamoriello] and you’ve got the Rangers and us, even the Flyers now with [GM] Chuck Fletcher, there’s some good narratives happening in and around the Metropolitan, and we’re glad. If you stack up the teams in the East, it’s going to be tough. It’s going to be a very competitive conference. I think that’s just going to push us all. But generally, those types of rivalries, those types of stories are good for business.”

The Devils missed the playoffs last season coming off a surprising 2017-18 campaign that saw them play postseason hockey for the first time since 2012. Last season wasn’t necessarily a step back in Weber’s eyes. He viewed the playoff year as playing with “house money” and, according to their plan, the franchise is ahead of schedule.

“We never saw this as a linear progression,” Weber said. “We looked at are we making progress, are our prospects and our pipeline making progress, are they developing a team, does [head coach] John Hynes have a foothold on the culture here, is there a plan that we can continue working at? The answer was yes, which is why we extended Ray [Shero], we extended John, we extended the coaching staff, we extended virtually everybody on the hockey staff because this part of a linear, longer plan. We believe that patience in sports is one of the great arbitrage because too often teams and/or partners and owners get too impatient and want to make a change just for change’s sake. 

“I wouldn’t say the lottery pick did anything more than to say it kind of accelerated a little bit because when you have the potential of the fifth or sixth pick, you might not see that player on your roster for a few more years, where now you have an impact player, an elite player that’s going to potentially contribute right off the bat. It helped us accelerate our plans and put things in place, not to rush anything. We’ve said over and over again there are no shortcuts to the top. There are shortcuts to the middle, but we don’t want to be in the middle.”

Keeping stability in the organization is key to the Devils in seeing progress. They believe that Hynes has helped create an identity for his team and that despite a playoff-less season, he kept them competitive through the end of the 82-game schedule. When Shero was hired in 2015 he made it a goal to ensure the franchise was respected again. A draft weekend splash certainly got people talking and excited about the on-ice product for next season. There’s still the Taylor Hall extension to take care of and then more work to be done when free agency opens, but the organization sees itself on the right track. But in the end the results will speak for themselves.

“In terms of fans and how fans have seen us, we have to earn that and it’s going to take some time to have the consistency,” Weber said. “Now moves like we did [this weekend], those are big splashes and they’re great stories, but unfortunately great stories don’t win games. It’s going to come down to team performance. We’ve been bullish, even without the additions that we’ve had, is that to see the progression of these prospects coming up and watching them being close to it. We think there’s going to be a few offshoots out of there that will surprise some people as well.”

MORE DEVILS COVERAGE:
Devils take Jack Hughes with No. 1 overall pick
Shero on Subban trade, Hall’s future with Devils
Devils-Rangers rivalry gets boost thanks to Hughes, Kakko

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Sean Leahy is a writer for Pro Hockey Talk on NBC Sports. Drop him a line at phtblog@nbcsports.com or follow him on Twitter @Sean_Leahy.

Sharks name Bob Boughner head coach, finalize coaching staff

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The San Jose Sharks finalized their coaching staff on Tuesday by announcing that Bob Boughner has officially been named the team’s head coach, removing the interim tag that he had in the second half of last season.

Boughner replaced Peter DeBoer as the team’s head coach in mid-December.

With Boughner behind the bench the Sharks finished the season with a 14-20-3 record.

They had been 15-16-2 with DeBoer.

Along with the official hiring of Boughner, the team also announced that it has added former Rocky Thompson as an associate head coach and long-term NHL forward John Madden as an assistant coach.

“Bob did a tremendous job last season, getting our group back to playing with an identity and structure that we need in order to be successful,” said general manager Doug Wilson in a statement released by the team. “We saw a marked improvement in our play in several key areas during the second half of the season, before losing some key players to injury.

“We’re also very pleased to add Rocky and John to our staff. Both come with a wealth of experience, both in playing the game and as teachers and leaders. With a healthy and motivated group of players, we are confident that this staff will do a terrific job leading our group in the coming years.”

[NBC 2020 STANLEY CUP PLAYOFF HUB]

The Sharks were one of the most disappointing teams in the league during the 2019-20 season, going from the Western Conference Final a year ago to the bottom of the NHL standings.

Making matters worse, they did not even have a lottery pick having traded it to the Ottawa Senators two years earlier for defenseman Erik Karlsson.

Injuries certainly played a role in their decline, but they also struggled to replace forwards Joe Pavelski and Joonas Donskoi after they left in free agency, while also doing nothing to fix their goaltending issue.

There is still a lot of talent on the roster, but some of their core pieces are getting older. They also still have to address the goalie situation.

This is Bougher’s second head coaching job in the NHL. He was also the head coach of the Florida Panthers for two seasons.

He joined the Sharks as an assistant prior to the 2019-20 season.

Adam Gretz is a writer for Pro Hockey Talk on NBC Sports. Drop him a line at phtblog@nbcsports.com or follow him on Twitter @AGretz.

NHL schedule for 2020 Stanley Cup Final

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The Stanley Cup Playoffs continue on Saturday, Sept. 19 in the hub city of Edmonton. Now that we are through the conference finals, the full 2020 NHL Stanley Cup Final schedule has been announced.  

The top four teams during the regular season in both conferences played a three-game round robin for seeding in the First Round. The eight winners of the best-of-5 Qualifying Round advanced to the First Round.  

Rogers Place in Edmonton will host 2020 NHL Stanley Cup Final.  

Here is the 2020 NHL Stanley Cup Final schedule.

2020 STANLEY CUP FINAL (Rogers Place – Edmonton)

Tampa Bay Lightning vs. Dallas Stars (Series tied 1-1)

Game 1: Stars 4, Lightning 1 (recap)
Game 2: Lightning 3, Stars 2 (recap)
Game 3: Wednesday, Sept. 23, 8 p.m. ET – NBCSN (livestream)
Game 4: Friday, Sept. 25, 8 p.m. ET – NBC (livestream)
Game 5: Saturday, Sept. 26, 8 p.m. ET – NBC
*Game 6: Monday, Sept. 28, 8 p.m. ET – NBC
*Game 7: Wednesday, Sept. 30, 8 p.m. ET – NBC

*if necessary

[NBC 2020 STANLEY CUP PLAYOFF HUB]

CONFERENCE FINAL RESULTS

EASTERN CONFERENCE FINAL
Lightning beat Islanders (4-2)

WESTERN CONFERENCE FINAL
Stars beat Golden Knights (4-1)

***

SECOND ROUND RESULTS

EASTERN CONFERENCE
Lightning beat Bruins (4-1)
Islanders beat Flyers (4-3)

WESTERN CONFERENCE
Golden Knights beat Canucks (4-3)
Stars beat Avalanche (4-3)

***

NHL QUALIFYING ROUND / ROUND-ROBIN RESULTS

EASTERN CONFERENCE
Philadelphia Flyers (3-0-0, 6 points)
Tampa Bay Lightning (2-1-0, 4 points)
Washington Capitals (1-1-1, 3 points)
Boston Bruins (0-3-0, 0 points)

Canadiens beat Penguins (3-1)
Hurricanes beat Rangers (3-0)
Islanders beat Panthers (3-1)
Blue Jackets beat Maple Leafs (3-2)

WESTERN CONFERENCE
Vegas Golden Knights (3-0-0, 6 points)
Colorado Avalanche (2-1-0, 4 points)
Dallas Stars (1-2-0, 2 points)
St. Louis Blues (0-2-1, 1 point)

Blackhawks beat Oilers (3-1)
Coyotes beat Predators (3-1)
Canucks beat Wild (3-1)
Flames beat Jets (3-1)

***

FIRST ROUND RESULTS

EASTERN CONFERENCE
Flyers beat Canadiens (4-2)
Lightning beat Blue Jackets (4-1)
Islanders beat Capitals (4-1)
Bruins beat Hurricanes (4-1)

WESTERN CONFERENCE
Golden Knights beat Blackhawks (4-1)
Avalanche beat Coyotes (4-1)
Stars beat Flames (4-2)
Canucks beat Blues (4-2)

Hockey Culture: Gary Bettman, Kim Davis on plans for diversity in the sport

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Welcome to Hockey Culture, the NBC Sports multi-platform content offering dedicated to bringing equality and inclusion to hockey. Led by NBC Sports’ Anson Carter, Hockey Culture addresses contemporary topics within the sport, aim to promote diversity around the game , and increase community engagement.

This week, Anson talks with NHL Commissioner Gary Bettman and Kim Davis, the league’s senior executive vice-president of social impact, growth initiatives and legislative affairs. They discuss why the players and league agreed to take a two-day pause in August to stand in solidarity with the fight against racial injustice, the importance of zero tolerance at hockey’s youth level, and the approach the expansion Seattle Kraken have taken to create a diverse organization.

Bettman and Davis also give their vision of what progress in these areas looks like in five years.

Be sure to also check out Anson’s piece in the virtual Stanley Cup Final program, “All Aboard: Making Hockey Truly For Everyone.”

Subscribe to NBC Sports on YouTube: https://www.youtube.com/nbcsports

You can watch previous episodes featuring Ryan Reaves, Darnell Nurse, Kelsey Koelzer, Harnarayan Singh, and more by clicking here.

Parade to penalty box could prevent Stars Stanley Cup parade

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EDMONTON, Alberta (AP) — There is no telling what a championship parade might look like in a pandemic. If the Dallas Stars don’t stop taking so many penalties, they won’t have to worry about that.

It’s hard to win a hockey game taking three penalties in the first 13 minutes, especially against a dangerous power play that can snap the puck around with ease.

That is exactly what the Stars did to open Game 2 of the Stanley Cup Final on Monday night, digging themselves a hole too deep to climb out of and allowing the Tampa Bay Lightning to tie the series with two crucial power-play goals in a 3-2 win.

”That’s where we lost the game,” said Stars forward Mattias Janmark, who took the first penalty of the game. ”We don’t want to take penalties. We have taken way too many throughout the playoffs. But then, I think, when we get them, we’ve just got to go out and kill them and we didn’t manage to do that today and I think that’s where they won the game.”

At 5-on-5, Dallas is outplaying Tampa Bay and may only have its lack of discipline to blame for not being up 2-0. Penalty trouble is finally hurting the Stars, who have taken by far the most minors this postseason and must fix the problem to keep their title hopes alive.

”We need to stay out of the box. It helps,” veteran forward Joe Pavelski said. ”When we stay out of the box, we’ve showed it so far that we’re a good team.”

Dallas has defied convention by committing so many penalties and reaching the final. The penalty kill led by goaltender Anton Khudobin deserves credit for that.

Forward Jason Dickinson conceded Sunday the Stars ”take a lot of penalties in the playoffs.” Vegas coach Peter DeBoer in the last round pointed out his team was facing the most penalized team in the playoffs, so he expected a lot of calls against Dallas.

It’s now 106 to be exact, 104 of them minors compared with 86 for Tampa Bay. The Stars got away with three penalties in quick succession in the third period of Game 1 because of Khudobin, but they didn’t in Game 2.

Just 25 seconds after Pavelski was whistled for tripping, Brayden Point scored on a perfect one-timer. When Jamie Oleksiak was called for holding, Ondrej Palat finished a perfect passing play and scored a goal Khudobin had almost no chance of stopping.

”The penalties got us in trouble,” interim coach Rick Bowness said. ”It was an even game until we started taking penalties.”

Tampa Bay’s power play had been ice cold with a drought of 14 in a row and just one goal in its last 18. But from Victor Hedman up top to top-liners Point, Palat and Nikita Kucherov and Alex Killorn in front, there is too much talent on the Lightning power play to stay off the board for long.

”I think just scoring that first goal is big,” Point said. ”I don’t know if it’s a sense of relief – just happy to get a goal.”

There might be more goals in the future for a power play coach Jon Cooper called ”streaky.”

Consider that injured captain Steven Stamkos seems on the verge of returning. He hasn’t played since February because of core muscle surgery and various setbacks, but if his main purpose is simply to stand in the faceoff circle and fire one-timers, that makes the Lightning power play all the more dangerous.

”Immediately you’re concerned with the impact he’ll have on their power play,” Bowness said. ”He changes the whole look on the power play. So that’s a big factor. We take three penalties like we did one period (Saturday) night, they’re going to do some damage with Steven out there and his ability to one-time the puck.”

And this series is building up some dislike quickly, which will only increase the penalty numbers in Game 3 on Wednesday night and beyond. After a heated scrum late in the second period Monday, there was no room for all three Lightning players to sit in the penalty box.

The box is a place the Stars want to avoid as much as possible the rest of the series. If they succeed and win it, they can take the Stanley Cup there to celebrate.