Why Hurricanes have embraced ‘bunch of jerks’ moniker

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“Young men expressing themselves for joy of winning. You don’t do this thing in professional hockey. What are these guys? Jerks or something?”

“I know what I’m talking about. You never do anything like that. They’re still not drawing. They’re a bunch of jerks as far as I’m concerned. Imagine Justin Williams doing stuff like that.”

Don Cherry is known for his colorful suits that he wears every Saturday during Hockey Night in Canada’s “Coach’s Corner” segment. Who knew he’d be the inspiration for one of the best-selling fashion designs in the state of North Carolina?

Taking to his pulpit on February 16, Cherry railed against the Carolina Hurricanes’ post-win celebrations, also known as the “Storm Surge.” The brainchild of team captain Justin Williams, they were quickly embraced by Hurricanes fans and around the hockey world. 

“Listen, things are changing,” Williams told NBC last week. “This isn’t a historic hockey market, it’s relatively fresh. We obviously won a Stanley Cup here, but it’s relatively fresh. This team got here in 1997. It’s not like the Toronto Maple Leafs or the Montreal Canadians or the Boston Bruins, an ‘Original Six’ who had decades and decades of hockey history.”

Following Cherry’s yelling at clouds, the Hurricanes acted fast and teamed up with BreakingT to create the “Bunch of Jerks” t-shirts, which sold well and sold out fast. The team store inside PNC Arena is constantly running out of inventory. (An update to the shirts was made after Cherry doubled-down on his criticism by labeling the fan base as “front running.”)

They weren’t popular just with fans, though.

[NBC 2019 STANLEY CUP PLAYOFF HUB]

Curtis McElhinney’s dad ordered a handful and shipped some to his son. Warren Foegele’s friends back home in Markham, Ontario hit him up asking if he could get them a few.

The Hurricanes embracing the “jerks” really blew up the entire “controversy” and emboldened the team and fan base even further.

“I think what I love about it is it could have went a different way when you get criticized for what you’re doing,” said Hurricanes head coach Rod Brind’Amour. “But the guys, they didn’t. They took it and they ran with it in a positive light and the fans took it and ran with it in a positive light.  

“It’s not about everyone else, it’s about our team, it’s about our community, it’s about our fans and we’ve enjoyed this year. That ‘little bunch of jerks,’ whatever you want to call it, has kind of brought us together in a way that’s unified the fans and the players even that much more, which was already a pretty strong bond.”

As the Hurricanes pursued their first playoff berth since 2009, the extracurricular activity excited a fan base that had been patiently waiting for turnaround and helped create a new legion of supporters in the process.

“You know, I think we’ve been kind of irrelevant for a while here in Carolina and that was kind of one way to maybe boost some people in the stands, and obviously get people to think of us of a team that was playing really good hockey throughout the season,” said forward Jordan Staal.

The excitement isn’t contained to solely inside PNC Arena. Dougie Hamilton has noticed he’s been recognized more at dinner or out on the street this season. There’s been a buzz around Raleigh this season as the Hurricanes made their march to the Stanley Cup Playoffs and then knocked out the defending champion Washington Capitals in seven games in Round 1.

From the night Cherry entered “bunch of jerks” into the lexicon to the end of the regular season, the Hurricanes were tied for the third-most points (33) in the NHL with a 16-7-1 record. They could have hit back at the longtime commentator, but instead, as they’ve done all season long, they leaned into the negativity and embraced it.

“I don’t want an apology,” Hurricanes owner Tom Dundon said in February via the News and Observer. “He can say what he wants to say. I should thank him. It was good for us.”

Game 3 of Hurricanes-Bruins is Tuesday night at 8 p.m. ET on NBCSN (Watch the live stream here).

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Sean Leahy is a writer for Pro Hockey Talk on NBC Sports. Drop him a line at phtblog@nbcsports.com or follow him on Twitter @Sean_Leahy.

League clears up 2020 NHL Playoffs picture, including re-seeding

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The NHL and NHLPA agreed to some key details to how the 2020 Stanley Cup Playoffs will operate … assuming the playoffs can happen. We now know how the league will handle the Round Robin for Seeding, Qualifying Round, all the way to the 2020 Stanley Cup Final.

Before we go round by round, note that the biggest takeaways are that the 2020 Stanley Cup Playoffs will involve re-seeding (not bracketing) and that every round will include a best-of-seven series after the Qualifying Round/Round Robin for Seeding.

In other words, if this all comes to pass, prepare for a lot of hockey.

How the NHL Playoffs will work through 2020 Stanley Cup Final

Let’s review what we know so far.

Qualifying Round; Round Robin for Seeding

  • As announced earlier, each Qualifying Round (four per conference) series will go by a best-of-five format. Read more about that format here.
  • Johnston reports that the Round Robin for Seeding will involve three games each per team. Points percentage will serve as a tiebreaker if needed during the Round Robin for Seeding.

It was first believed that teams who won Qualifying Round series would face specific opponents based on bracketing. Instead, re-seeding means that the highest seeds will face the lowest seeds all the way down to the 2020 Stanley Cup Final.

Here’s how “home ice” will work out, via the NHL:

* In the Qualifying Round, the higher-seeded team will be designated as the home team in Games 1, 2 and 5. The lower-seeded team will be designated as the home team in Games 3 and 4.

2020 NHL Playoffs: First Round through the 2020 Stanley Cup Final

To reiterate, following the Qualifying Round (best-of-five) and Round Robin for Seeding (three games apiece), each series will be a best-of-seven, with re-seeding. It might be easier to see how it flows this way, then:

  • Qualifying Round (best-of-five series, four series per conference); Round Robin for Seeding (three games apiece, top four teams in each conference involved). Re-seeding instead of bracketing.
  • First Round (best-of-seven series, four series per conference). Teams re-seed after First Round.
  • Second Round (best-of-seven series, two series per conference). Teams re-seed after Second Round.
  • 2020 Eastern Conference Final (best-of-seven series) and 2020 Western Conference Final (best-of-seven series).

Via the NHL, here’s how “home-ice” will play out before the 2020 Stanley Cup Final:

* In the First Round, Second Round and Conference Finals, the higher-seeded team will be designated as the home team in Games 1, 2, 5 and 7. The lower-seeded team will be designated as the home team in Games 3, 4 and 6.

  • 2020 Stanley Cup Final (best-of-seven series).

Finally, the league shared this “home-ice” info for the 2020 Stanley Cup Final:

* In the Stanley Cup Final, the team with the higher regular season points percentage will be designated as the home team in Games 1, 2, 5 and 7. The team with the lower regular season points percentage will be designated as the home team in Games 3, 4 and 6

NHL, NHLPA opt for more hockey approach

Before Thursday, some expected that the First Round, and possibly the Second Round, might instead be best-of-five series. Instead, the NHL and NHLPA opted to go longer.

Johnston captures the risk part of that risk-reward scenario quite well, noting that two extra best-of-seven rounds could add nine days to the 2020 Stanley Cup Playoffs, and that the playoff tournament could last as long as 68 days. That requires some big gambles that COVID-19 cases won’t spike to the point that the NHL needs to go on “pause” once more.

If it all works out, then the “integrity” of the 2020 Stanley Cup Playoffs is definitely emphasized. (Also, more best-of-seven series definitely strengthens the “toughest ever” arguments.) Few can credibly say they’ve been robbed of a real chance, given that 24 teams are involved.

We’ll have to wait and see if it’s all worth it, and if the NHL can actually pull this off. Personally, re-seeding seems fair if it doesn’t lead to additional travel, while the bevy best-of-seven series seems dicey.

Naturally, the NHL and NHLPA still need to hash out other details.

MORE ON NHL RETURN TO PLAY:

James O’Brien is a writer for Pro Hockey Talk on NBC Sports. Drop him a line at phtblog@nbcsports.com or follow him on Twitter @cyclelikesedins.

Penguins player tested positive for COVID-19, now recovered

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The Penguins announced on Thursday that one of their players had tested positive for COVID-19.

According to the team, the unidentified player “is recovered and feeling well.” Anyone who came into close contact with him has been notified.

So far, nine NHL players have tested positive for COVID-19, including five from the Senators and three from the Avalanche.

It is expected that the NHL will announce its Phase 2 plans this week. That will allow for players to workout in small voluntary groups at team facilities. Training camps are still expected to open in mid-July.

As players get set for Phase 2, the league will have strict screening protocols in place.

“We will have a rigorous daily testing protocol where players are tested every evening and those results are obtained before they would leave their hotel rooms the next morning, so we’ll know if we have a positive test and whether the player has to self-quarantine himself as a result of that positive test,” said Deputy Commissioner Bill Daly. “It’s expensive, but we think it’s really a foundational element of what we’re trying to accomplish.”

“You need testing at a level sufficient to be confident that you’re going to be on top of anything which might happen,” said NHL Players’ Association executive director Donald Fehr. “If that turns out to be daily, and that’s available, that’s OK. That would be good. If it turns out that that’s not quite what we need and we can get by with a little less, that’s OK.”

Follow this NBC News live update thread for more on the coronavirus pandemic.

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Sean Leahy is a writer for Pro Hockey Talk on NBC Sports. Drop him a line at phtblog@nbcsports.com or follow him on Twitter @Sean_Leahy.

Alabama-Huntsville coach steps down one week after program is saved

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A week after a $500,000 fundraising goal was met to save the program, Alabama-Huntsville hockey coach Mike Corbett has resigned.

The announcement was made on Wednesday, with assistant coach Gavin Morgan joining Corbett in leaving the program. Assistant Lance West will take on the role of acting head coach.

“I want to thank all of you for your support and supporting the players during this time,” Corbett wrote in an email to supporters obtained by WZDX. “It meant a lot to me and them. I wish things were different and the results were better, I truly do. I own that. I will not make excuses and I will tell you I came to work everyday and put everything I had into it. Not always making the right decisions, but doing what I thought was right for the program every day. Myself and my staff embraced it and fought the good fight every day. Only we know how that was and it was difficult but continued to put the program and the players first.”

The Chargers were 2-26-6 this past season, the seventh with Corbett in charge.

According to Ryan Kennedy of The Hockey News, Corbett faced plenty of obstacles at the school.

According to insiders, Corbett wanted to leave on his own terms. The coach had led the Chargers for seven seasons and dealt with a lot of challenges, from a lack of recruiting money to the loss of a conference when seven WCHA schools announced they would be leaving Alabama-Huntsville and the two Alaska schools behind to form a new CCHA in 2021-22.

On May 22 UAH announced it was cutting its hockey and tennis programs, citing the COVID-19 pandemic. Supporters and alumni, including Flames goalie Cam Talbot, backed a fundraising campaign that saw the goal reached before Friday’s deadline. The school then approved a $1.5 million budget for next season.

There is no guarantee beyond 2020-21 that the program will keep playing, but there is now time to create a sustainable, long-term plan.

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Sean Leahy is a writer for Pro Hockey Talk on NBC Sports. Drop him a line at phtblog@nbcsports.com or follow him on Twitter @Sean_Leahy.

PHT Morning Skate: Golden Knights’ empire; Senators’ youth to lead the way

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Welcome to the PHT Morning Skate, a collection of links from around the hockey world. Have a link you want to submit? Email us at phtblog@nbcsports.com.

• Playing games in arenas with no fans could lead to TV networks getting creative covering the NHL’s Return to Play games. [Edmonton Journal]

• On NHL GMs and their reactions to the league’s Return to Play format. [Toronto Star]

• With the announcement of an AHL team coming to Henderson, Nevada, the Golden Knights are building an empire out west. [The Hockey News]

• It’s looking like the Palm Springs AHL team will be called the Firebirds. [SportsLogos.net]

• The Senators’ youth will need to lead the franchise’s revival. [Ottawa Citizen]

• How LTIR can play a role in aiding the Canucks. [Canucks Army]

• On the lessons the Sharks can learn from the last time they missed the Stanley Cup Playoffs. [NBC Sports Bay Area]

• What a full season in the AHL could do for Habs’ youngster Ryan Poehling. [A Winning Habit]

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Sean Leahy is a writer for Pro Hockey Talk on NBC Sports. Drop him a line at phtblog@nbcsports.com or follow him on Twitter @Sean_Leahy.