Why Hurricanes have embraced ‘bunch of jerks’ moniker

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“Young men expressing themselves for joy of winning. You don’t do this thing in professional hockey. What are these guys? Jerks or something?”

“I know what I’m talking about. You never do anything like that. They’re still not drawing. They’re a bunch of jerks as far as I’m concerned. Imagine Justin Williams doing stuff like that.”

Don Cherry is known for his colorful suits that he wears every Saturday during Hockey Night in Canada’s “Coach’s Corner” segment. Who knew he’d be the inspiration for one of the best-selling fashion designs in the state of North Carolina?

Taking to his pulpit on February 16, Cherry railed against the Carolina Hurricanes’ post-win celebrations, also known as the “Storm Surge.” The brainchild of team captain Justin Williams, they were quickly embraced by Hurricanes fans and around the hockey world. 

“Listen, things are changing,” Williams told NBC last week. “This isn’t a historic hockey market, it’s relatively fresh. We obviously won a Stanley Cup here, but it’s relatively fresh. This team got here in 1997. It’s not like the Toronto Maple Leafs or the Montreal Canadians or the Boston Bruins, an ‘Original Six’ who had decades and decades of hockey history.”

Following Cherry’s yelling at clouds, the Hurricanes acted fast and teamed up with BreakingT to create the “Bunch of Jerks” t-shirts, which sold well and sold out fast. The team store inside PNC Arena is constantly running out of inventory. (An update to the shirts was made after Cherry doubled-down on his criticism by labeling the fan base as “front running.”)

They weren’t popular just with fans, though.

[NBC 2019 STANLEY CUP PLAYOFF HUB]

Curtis McElhinney’s dad ordered a handful and shipped some to his son. Warren Foegele’s friends back home in Markham, Ontario hit him up asking if he could get them a few.

The Hurricanes embracing the “jerks” really blew up the entire “controversy” and emboldened the team and fan base even further.

“I think what I love about it is it could have went a different way when you get criticized for what you’re doing,” said Hurricanes head coach Rod Brind’Amour. “But the guys, they didn’t. They took it and they ran with it in a positive light and the fans took it and ran with it in a positive light.  

“It’s not about everyone else, it’s about our team, it’s about our community, it’s about our fans and we’ve enjoyed this year. That ‘little bunch of jerks,’ whatever you want to call it, has kind of brought us together in a way that’s unified the fans and the players even that much more, which was already a pretty strong bond.”

As the Hurricanes pursued their first playoff berth since 2009, the extracurricular activity excited a fan base that had been patiently waiting for turnaround and helped create a new legion of supporters in the process.

“You know, I think we’ve been kind of irrelevant for a while here in Carolina and that was kind of one way to maybe boost some people in the stands, and obviously get people to think of us of a team that was playing really good hockey throughout the season,” said forward Jordan Staal.

The excitement isn’t contained to solely inside PNC Arena. Dougie Hamilton has noticed he’s been recognized more at dinner or out on the street this season. There’s been a buzz around Raleigh this season as the Hurricanes made their march to the Stanley Cup Playoffs and then knocked out the defending champion Washington Capitals in seven games in Round 1.

From the night Cherry entered “bunch of jerks” into the lexicon to the end of the regular season, the Hurricanes were tied for the third-most points (33) in the NHL with a 16-7-1 record. They could have hit back at the longtime commentator, but instead, as they’ve done all season long, they leaned into the negativity and embraced it.

“I don’t want an apology,” Hurricanes owner Tom Dundon said in February via the News and Observer. “He can say what he wants to say. I should thank him. It was good for us.”

Game 3 of Hurricanes-Bruins is Tuesday night at 8 p.m. ET on NBCSN (Watch the live stream here).

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Sean Leahy is a writer for Pro Hockey Talk on NBC Sports. Drop him a line at phtblog@nbcsports.com or follow him on Twitter @Sean_Leahy.

Florence Schelling becomes first woman GM of top-level men’s team

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SC Bern of Switzerland’s National League has named Florence Schelling as its new general manager. The appointment makes her the first woman in such a role in top-level men’s hockey.

“We were looking for a young, fresh, visionary and intelligent person,” SC Bern CEO Marc Luthi told Berner Zeitung. “We looked at what the Swiss market had to offer – and came to the conclusion that there was no proven sports director available who would suit us.”

“We came to the conclusion: Florence is the person we are looking for and want,” added Luthi. “Yes, Florence will be a pioneer, probably worldwide in her new role. But she’s young, fresh, she’ll bring a new perspective and break up existing structures.”

The 31-year-old Schelling, who previously coached Switzerland’s U18 women’s team, was one of the best goaltenders in the world during her career. After debuting internationally at 15 at the 2004 Women’s World Championship, she spent the next 14 years representing Switzerland. She helped the country earn bronze at the 2012 Women’s Worlds and the 2014 Olympics, where she was voted tournament MVP. Both tournaments also saw her named best goaltender.

Before excelling on the international stage, Schelling was a four-year starter at Northeastern University and a 2012 Patty Kazmaier Award finalist.

Bern were National League champions in 2019 but ended up ninth out of 12 teams this season. One of Schelling’s first duties after she begins next week is to find a new head coach.

“I was surprised like all of you when I received the call from Marc Luthi,” said Schelling, via IIHF.com. “We had a couple of discussions about working together and they were very positive. I knew immediately that I wanted to accept the challenge. My main goal is to do a good job and bring SC Bern back to the top.”

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Sean Leahy is a writer for Pro Hockey Talk on NBC Sports. Drop him a line at phtblog@nbcsports.com or follow him on Twitter @Sean_Leahy.

Our Line Starts podcast: Bettman’s update on NHL’s potential return

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In this episode, Liam McHugh, Brian Boucher, and Patrick Sharp react to Gary Bettman’s interview with Mike Tirico from Tuesday afternoon. Bettman addressed the conference call he and other sports commissioners had over the weekend with President Trump, and also said “nothing has been ruled out” regarding a possible return to action. Plus, Boucher and Sharp remember playing in the Stanley Cup Playoffs for the first time.

0:40-3:25 Boucher and Sharp give their first playoff memory
3:25-14:40 Mike Tirico interviews Gary Bettman
14:40-17:20 Most fair way to build 16-team playoff right now?
18:00-24:50 For or against playoff games at a neutral site?

[MORE: Unique NHL playoff format looking more likely]

Where else you can listen:

Apple: https://itunes.apple.com/us/podcast/id1482681517

Stitcher: https://www.stitcher.com/podcast/nbc-sports/our-line-starts

Spotify: https://open.spotify.com/show/7cDMHBg6NJkQDGe4KHu4iO?si=9BmcLtutTFmhRrNNcMqfgQ

NBC Sports on YouTube: https://www.youtube.com/nbcsports

PHT Jersey Review: Los Angeles Kings 1995-96 Burger King jersey

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As the NHL remains on a pause Pro Hockey Talk is going to dive back into hockey history and remember some really wild jersey designs.

The Los Angeles Kings have been around since 1967, and they’ve had some good looks over the years.

The purple jersey with the crown, and the yellow strip below the crest is still the best jersey they’ve ever rolled out. There aren’t many people who don’t like that one, but the Kings didn’t always look that “clean”.

Back in 1995-96, the team used an alternate jersey that was so bad, it became known as “the Burger King” jersey because of the resemblance between the face on the shirt and the chain restaurant’s mascot.

(Getty Images)

Let’s deconstruct this uniform a little bit:

How about the “regular” logo on the shoulders? Yowza! The different shades of grey, black and white make it look like an art project gone wrong.

Also, the decision to put the king’s face over the heart was an interesting choice. Why not just put it in the middle of jersey like every other NHL team’s jersey? But let’s be honest, that wouldn’t make this jersey look any more appealing.

“I kinda remember though that a lot of us thought it was a pretty funky looking jersey, maybe ‘funky’ not in the best way,” said former Kings goalie Kelly Hrudey, per the Royal Half. “It was very strange in comparison to most hockey jerseys that you’ve ever seen before. And the color scheme was way different than something we had ever worn before, so it was an unique jersey, that’s for sure. I think, from what I remember correctly, there was a lot of chuckles. It was just so ‘unique’… I thought it was a strange looking jersey. It wasn’t what I kind of expected.”

Because of the two different tones that appear on the back of the jersey, it’s difficult to identify the second number when you’re watching on television because it’s on the darker part of the shirt.

Here’s the jersey in action:

Is that the worst-looking jersey Gretzky’s ever scored a goal in? It just might be.

You can find out more about the history of this jersey thanks to this awesome piece by the Royal Half. Dan Simon, who was the creative director at the Mednick Group when they were approached by the Kings about revamping their look, spoke to the Royal Half about the creation of the uniform. Different people worked on the project and it took some time for the Kings to approve it, but it ended up being approved eventually.

Here’s the thing: No matter what anybody says about this jersey, it’s become a memorable piece of the Kings’ history. Don’t get it twisted, it’s hideous, but it’s never going to be forgotten. Isn’t that kind of the point of marketing?

Joey Alfieri is a writer for Pro Hockey Talk on NBC Sports. Drop him a line at phtblog@nbcsports.com or follow him on Twitter @joeyalfieri.

Looking at the 2019-20 Minnesota Wild

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With the 2019-20 NHL season on hold we are going to take a look at where each NHL team stands at this moment with a series of posts examining their season. Have they met expectations? Exceeded expectations? Who has been the surprise? All of that and more. Today we look at the Minnesota Wild.

Minnesota Wild

Record: 35-27-7 (69 games), sixth in Central Division, 10th in the West
Leading Scorer: Kevin Fiala – 54 points (23 goals and 31 assists)

In-Season Roster Moves:

• Traded Jason Zucker to the Pittsburgh Penguins for Alex Galchenyuk, Calen Addison, 2020 conditional first-round pick.

Season Overview

To call this a strange year for the Wild would be an understatement.

Minnesota came into this season with a new general manager, Bill Guerin. But he was hired late in the off-season after Paul Fenton was suddenly fired after free agency. What that meant was that head coach Bruce Boudreau would be on his third GM which almost never happens in hockey.

Fenton signed veteran forward Mats Zuccarello to a big free-agent contract, which indicated that he thought the team could win right away. Guerin came in and didn’t really do a whole lot heading into the season because his hands were tied given the roster he had at his disposal.

The Wild started the year with four consecutive losses and they dropped six of their first seven. They didn’t beat a team currently in a playoff spot until Oct. 22 when they took down the Oilers (nine games into the 2019-20 season).

So you can certainly forgive those of us who wrote them off early on. But to their credit, they were able to get the season turned around. Starting on Nov. 14, they managed to put together an 11-game point streak.

Heading into the pause, the Wild managed to rattle off eight wins over their last 11 games. Despite the success they had after their sluggish start, Guerin still decided it was best to trade veteran Jason Zucker to Pittsburgh and to fire Boudreau.

Why would he get rid of his veteran coach?

Well, general managers like picking their own head coaches, so when Boudreau started having success again, Guerin probably wanted to cut ties with him because he didn’t want to have to keep him after an impressive turnaround.

The Wild continued to have success under interim bench boss Dean Evason, but they still weren’t locked into a playoff spot at the pause. As of right now, the Wild were one point behind the Nashville Predators for the final Wild Card spot in the West and two points behind Winnipeg for the other one (they have two games in hand on the Jets).

Ryan Suter, Zach Parise, Eric Staal and Devan Dubnyk are all household names, but it was two under-the-radar players that helped fuel Minnesota’s success. Forward Kevin Fiala and backup goalie Alex Stalock have been the keys to that turnaround.

No matter what happens to this season, the Wild are at a bit of a crossroads. Do they try to build on this momentum by adding more veterans this summer or do they continue shipping out their older players in an attempt to get younger?

Highlight of the Season

Captain Mikko Koivu is on the downside of his career, but there was a special moment that occurred this season against the Dallas Stars.

On Dec. 1, Koivu played in his 1,000th NHL game (all with the Wild). He managed to score the shootout winner in that game.

Joey Alfieri is a writer for Pro Hockey Talk on NBC Sports. Drop him a line at phtblog@nbcsports.com or follow him on Twitter @joeyalfieri.