Free vodka for life billboard gets Panarin’s attention

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Time will tell if the Columbus Blue Jackets will be able to convince pending free agent Artemi Panarin to stick with the team, but if nothing else, locals are getting creative to entice him.

High Bank Distillery caused a stir with a billboard offering free vodka for life if Panarin re-signed with the Blue Jackets, even getting agent Dan Millstein to offer a winking response on Tuesday.

The viral marketing campaign made such an impression that Panarin acknowledged it himself on Wednesday, including taking a photo with the billboard, which the Blue Jackets tweeted out:

Wonderful.

Panarin expressed his gratitude for the sentiments on his Instagram page with this message:

Columbus, you keep amazing me. Thank you for your brilliance. Now I have a new spot to dine at. @highbankdistillery 💪💪💪💪💪

Amusingly, High Bank Distillery is a partner with the Blue Jackets, so they’d really be backing things up if they claim to be the team’s official vodka. You have to wonder if the hashtag #StayThirstyPanarin might draw a grumble from Dos Equis and The Most Interesting Man in the World, though.

This isn’t the first time that a) Columbus sports fans did something creative to try to avoid a devastating exit or b) a local company used a free agent situation for some brilliant, mostly-free publicity.

As this SBNation deep dive recounts, a #SavetheCrew campaign helped keep MLS team the Columbus Crew from relocating.

A starchier, more hockey-related connection happened when “The Bagel Boss” offered John Tavares bagels for life (every morning, apparently) to stick with the New York Islanders, then brilliantly offered bagels for Tavares jerseys once he passed. There were even T-shirts.

To Columbus’ credit, the campaign to keep Panarin around hasn’t been bread-related, nor has Panera Bread been involved. Although there’s time.

This could end up merely being a cute memory before Panarin leaves, yet either way, it’s a boon for High Bank, and they’re reveling in the attention.

That got us to thinking, actually: what are some other silly genius marketing strategies for some of the biggest could-be unrestricted free agents? Let’s dish out some free advice, then. Absolutely share your ideas in the comments, too.

(No RFAs, which is why you won’t see #MargarineforMarner.)

Mark Stone, Ottawa Senators: Let’s begin with a bummer. Marble Slab seems to dominate the elaborate ice cream preparation genre in Ottawa, so we can’t go with “Cold Stone for Mark Stone.” This brings me great sadness.

Maybe macarons for Stone? That will have to do, because I’m still sad about the Cold Stone thing.

Matt Duchene, also Ottawa Senators: With that loss accounted for, how about free Beavertails, the increasingly popular pastry? You could probably incorporate “Don’t leave” plus “Beave(r),” but be careful with that.

Erik Karlsson, San Jose Sharks: Back in 2015, Puck Daddy (including PHT’s own Sean Leahy!) covered favorite junk foods, with Karlsson mentioning pizza as a favorite in a nondescript way.

A different Shark’s name works better for that foodstuff, however, so why not celebrate Karlsson’s incredible 14-game assist/point streak by going with free apple fritters or apple pie for life? Maybe anything apple-related on a business’s menu, including hard cider?

Joe Pavelski, also San Jose Sharks: Going to venture a guess that Sharks fans no longer call the American forward “Joe Pa,” for obvious, uncomfortable reasons. But what about “Unlimited Za for Pa?”

Honestly, considering how long he’s been in San Jose, Pavelski likely has better ideas than we do.

Sergei Bobrovsky, also Columbus Blue Jackets: Things could really start to get out of control here, gang, as shishkabob is just sitting there on a plank, waiting for us to snare that low-hanging fruit.

Apparently Dublin, Ohio is only about 30 minutes from Columbus, and that’s where Wendy’s was founded. Perhaps the Blue Jackets should find out if Bob really loves their iconic spicy chicken sandwich?

Jeff Skinner, Buffalo Sabres: Now here is where the cheese flies wonderfully.

Dinner for Skinner? Wings for a winger? Some take on “winner, chicken dinner?” OK, some of these ideas are so bad that they might actually scare Jeff Skinner off, but Buffalo really has little choice but to play into its history of chicken wing innovation.

Granted, there are other options. Via Paste, non-wing-options include sponge candy and maybe even Cheerios?

Nah, let’s go with wings.

Jake Gardiner, Toronto Maple Leafs: Apologies for leaning on rhyming, but “Let Jake Eat Cake” is as irresistible as, well, cake. Bobbette & Belle seems too fancy for a hockey player, but the name is pretty amusing, so let’s get them on the case.

The Maple Leafs face a tight squeeze in trying to fit their bounty of young talent under the salary cap in 2019-20 and beyond, so free cake for Jake might be their greatest hope.

It’s unclear if any of these ideas beat free booze, but admit it: you want some wings and/or pizza now, don’t you?

MORE: Your 2018-19 NHL on NBC TV schedule

James O’Brien is a writer for Pro Hockey Talk on NBC Sports. Drop him a line at phtblog@nbcsports.com or follow him on Twitter @cyclelikesedins.

NHL Free agent roundup: Islanders re-sign two RFAs; Nichushkin joins Avalanche

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It didn’t involve any of the big names that are still unsigned, but there was some movement on the NHL’s restricted free agent front on Monday afternoon thanks to the New York Islanders, while the Colorado Avalanche took a gamble on an intriguing unrestricted free agent.

Let’s take a look at the signings.

Islanders re-sign Josh Ho-Sang and Michael Dal Colle

The Islanders reached deals with two of their remaining RFAs when they announced new deals for forwards Josh Ho-Sang and Michael Dal Colle.

Dal Colle’s contract is a two-year deal, while Ho-Sang gets a one-year deal that will probably be a make-or-break season for him with the Islanders.

Anthony Beauvillier remains the Islanders’ only unsigned RFA at this point in the offseason.

Ho-Sang is the intriguing one here because he has such enormous potential but has not yet put everything together in the NHL or earned the trust of the organization. If he manages to do all of that he could be a huge X-factor for the Islanders this season.

He has 24 points in 53 career games at the NHL level.

The 23-year-old Dal Colle appeared in 28 games for the Islanders this past season, scoring three goals to go with four assists.

Avalanche get Nichushkin

After spending two years in the KHL, Valeri Nichushkin returned to the NHL for the 2018-19 season and signed a two-year, $5.9 million contract with the Dallas Stars.

It proved to be a disappointing and uneventful deal for both sides. He failed to score a goal in 57 games while recording just 10 total assists. His contract was bought out by the Stars following the season, making him an unrestricted free agent.

On Monday, he signed a one-year deal with the Colorado Avalanche with the hopes that he can bounce back.

Nichushkin’s 2018-19 season was one of the most bizarre seasons in league history as he became the first player to ever play at least 50 games in a season while scoring zero goals and recording zero penalty minutes.

After a promising rookie season back in 2013-14, Nichushkin’s development offensively has completely stalled, resulting in just nine goals and 31 assists in 144 NHL games. He is a fine defensive forward but has not shown any ability to make much of an impact with the puck.

MORE:
• ProHockeyTalk’s 2019 NHL free agency tracker
• Your 2019-20 NHL on NBC TV schedule

Adam Gretz is a writer for Pro Hockey Talk on NBC Sports. Drop him a line at phtblog@nbcsports.com or follow him on Twitter @AGretz.

Barzal is Islanders’ game-changer

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Each day in the month of August we’ll be examining a different NHL team — from looking back at last season to discussing a player under pressure to identifying X-factors to asking questions about the future. Today we look at the New York Islanders.

The New York Islanders have their share of questions entering the 2019-20 season but there is one thing they can be sure of — they have one of the game’s most exciting young players and a franchise cornerstone in Mathew Barzal.

Even though his point totals may have regressed in year two, the 22-year-old Barzal was the Islanders’ most dynamic and impactful player during the 2018-19 season and is on a trajectory that should take him to stardom in the NHL.

He has an incredible mix of speed, vision, and playmaking ability that makes him perfect for the modern game and a force to be reckoned with when he has the puck on his stick.

[MORE: 2018-19 Summary | Under Pressure | Three Questions]

He has already become one of the best and most productive playmakers in the league and could be on the verge of taking his production to an entirely new level based on what he has already done.

Two comparisons to consider for Barzal entering this season.

1.  Over the past two seasons (his first two in the league) he is one of just 11 forwards (minimum 100 games played) that has averaged at least 0.65 assists per game, 0.89 points per game, and posted a 52 percent Corsi rating. The others on that list are are Sidney Crosby, Nathan MacKinnon, Brad Marchand, Nikita Kucherov, Steve Stamkos, Claude Giroux, Johnny Gaudreau, Mikko Rantanen, Artemi Panarin, and Mitch Marner.

Excellent company to be in, especially when you consider just how young he is and is just now entering his age 22 season.

2. It’s the latter point (his age) that is the key. Barzal is one of just 11 active forwards to average at least 0.89 points through their age 21 season in the NHL, a list that includes Crosby, Stamkos, Marner, Connor McDavid, Evgeni Malkin, Patrick Kane, Ilya Kovalchuk, Nicklas Backstrom, Auston Matthews, and Alex Ovechkin.

Marner, Matthews, and Barzal are all the same age, but the other eight combined to score at a 100-point pace in their age 22 season.

The biggest difference between Barzal and most of the players on that list is that he is not quite the goal-scorer that some of them are and is more known for his ability to drive play and set up his teammates, so a lot of his point production will be tied to what the players around him are able to do once he gets them the puck. He can definitely help put them in better positions to score, but it is still up to them to finish the play. It is also possible he could develop into more of a goal-scorer if he takes on more of a shoot-first mentality. He has never been a low-percentage shooter, and while passing and playmaking is his greatest strength offensively, he could probably put himself in a position to average more than two shots per game. Especially if he does not have elite talent around him at the given time.

No matter what direction he takes, Barzal is the Islanders’ best player and the one player that can swing a game in their favor.

His rapid development into a top-line player is one of the reasons the Islanders were able to overcome the free agent departure of John Tavares without completely falling apart. They already had a star on the roster ready to fill that No. 1 role, and his best days are still ahead of him.

This is the hardest type of player to acquire in a rebuild, and it usually takes a top draft pick to get one.

The Islanders were fortunate enough to be able to get one in the middle of the first-round and have the piece they need to build around.

MORE:
• ProHockeyTalk’s 2019 NHL free agency tracker
• Your 2019-20 NHL on NBC TV schedule

Adam Gretz is a writer for Pro Hockey Talk on NBC Sports. Drop him a line at phtblog@nbcsports.com or follow him on Twitter @AGretz.

Sustainability and Ho-Sang’s development top questions for Islanders

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Each day in the month of August we’ll be examining a different NHL team — from looking back at last season to discussing a player under pressure to identifying X-factors to asking questions about the future. Today we look at the New York Islanders.

Pondering three important questions for the 2019-20 New York Islanders.

1. Can they do it again?

After losing John Tavares and not really doing anything significant to replace him on the ice expectations were understandably low for the 2018-19 Islanders. They ended up shattering all of them, made the playoffs, advanced to the second round for the first time since 1993, and were one of the biggest surprises in the league.

The question, then, is obvious: Can they do it again and build off of that success?

The most shocking part of the turnaround was that the Islanders went from being the worst defensive team in the NHL to the best in just one season. That is where the question of sustainability comes in. While it is easy to point to Barry Trotz and his defensive system as the cause of the turnaround, the reality is the Islanders were blessed with an outstanding goaltending performance from Robin Lehner and Thomas Greiss that masked a lot of flaws. Can Greiss repeat his performance? Can Semyon Varlamov stay healthy enough and be good enough to match what Lehner did? If the answer to those questions turns out to be no, it could put a pretty significant dent in the Islanders’ ability to prevent goals.

This season will be a big test for just how much Trotz’s system and approach really improved the Islanders because they are bringing back largely the same team, except with a potentially lesser goalie.

[MORE: 2018-19 Summary | Under Pressure]

2. Who is going to score the goals?

It was a good thing for the Islanders that they were so good defensively last year because their offense was not particularly good. They finished the regular season 22nd in goals scored, 29th in shots on goal per game, and 29th on the power play. Among the 16 playoff teams no team was worse in those same areas.

What did the Islanders do to address that this offseason? Nothing.

They did manage to retain all of their top free agent forwards (Anders Lee, Brock Nelson, and Jordan Eberle) but they did not add a significant piece from outside the organization while several teams around them in their own division made significant additions.

There is reason to believe Mathew Barzal can have a bigger season, and that will certainly help. But Valtteri Filppula‘s 17 goals walked out the door in free agency and it seems possible, if not likely, that Casey Cizikas will regress after a completely unexpected 20 goal performance.

3. Will this be Josh Ho-Sang’s year?

One thing that could really help the Islanders’ offense? Josh Ho-Sang putting everything together and becoming a regular in the lineup. Ho-Sang’s young career with the Islanders has been a tumultuous one to this point as he’s never fully gained the trust of any of his coaches (or the organization as a whole) despite having a ton of talent and potential.

His offensive skills have never been in doubt, and he’s actually produced at a pretty solid rate at the NHL level. He has 24 points in 53 career games, a per-game average that comes out to around 37 points over 82 games. It may not seem like an eye-popping number, but keep in mind that only four Islanders recorded more than 37 points last season, and Ho-Sang has produced those numbeers despite getting limited minutes in his brief NHL action.

But his all-around game has never seemed to develop enough for the organization to fully commit to him. He just re-signed on a one-year contract on Monday and can not be sent to the American Hockey League without passing through waivers, so this is probably a make-or-break year for him with the Islanders.

MORE:
• ProHockeyTalk’s 2019 NHL free agency tracker
• Your 2019-20 NHL on NBC TV schedule

Adam Gretz is a writer for Pro Hockey Talk on NBC Sports. Drop him a line at phtblog@nbcsports.com or follow him on Twitter @AGretz.

PHT Power Rankings: NHL teams under pressure to win this season

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In this week’s PHT Power Rankings we turn our focus to 10 teams that should be facing a lot of pressure for success during the 2019-20 season.

“Success” can mean different things for different teams and fanbases, and largely depends on what your expectations are for them. For some teams that are more established success is measured by winning it all right now. For others, it’s simply about making progress and getting closer to contender status.

We picked out 10 teams that are facing both types of pressure. Which teams are they?

To the rankings!

Pressure to compete for (or win) a championship

1. Tampa Bay Lightning. On paper this is the best, most complete team in hockey. The roster is loaded with stars in the prime of their career that have done everything in the NHL except win the Stanley Cup. Until they get it there is always going to be the “yeah, but…” that follows them around, especially now as they come off one of the most stunning postseason exits in NHL history. “Championship or bust” is usually an unfair mentality because it only sets you up for the inevitable disappointment that 30 teams will end their season with, but if it ever fairly applied to a team this would be the one.

2. Toronto Maple Leafs. The most hyped team in the league managed to get even stronger this offseason with the addition of Tyson Barrie to its blue line. It is time, though, for all of that potential to finally turn into something because right now this current core has nothing but a bunch of third-place finishes and first-round exits to show for all of its talent.

3. Winnipeg Jets. The Jets entered the 2018-19 season as a Stanley Cup favorite but faded in the second half, went out quietly in Round 1, and still have to sign Patrik Laine and Kyle Connor to new contracts, a pair of deals that will quickly eat up their remaining salary cap space. They also lost a lot of minutes off of their blue line this summer and did not really do much to replace them.

4. Pittsburgh Penguins. Coming off of a Round 1 sweep against the New York Islanders, the Penguins traded a popular, productive player for a lesser player, signed another depth player to a long-term contract, and didn’t really do anything to improve a team that has its share of flaws and has drifted away from the recipe it found success with. They only have a few more years of Sidney Crosby, Evgeni Malkin and Kris Letang and need to do everything they can to maximize them. Have they done that?

5. San Jose Sharks. Losing Joe Pavelski will be a big blow to the offense in the short-term, but this is still a Stanley Cup caliber team, and as long as Joe Thornton keeps returning (we are assuming he will again for at least one year) there is going to be pressure to finally get him a championship. They have everything they need to get there, except for maybe the goaltending, a position they still have not addressed.

Pressure to simply get better … right now

6. Chicago Blackhawks. I don’t know that expectations are necessarily high for the Blackhawks after back-to-back non-playoff seasons, but general manager Stan Bowman has put a lot of pressure on himself for the team to win. His offseason plan has focussed on the short-term and looks like a GM that think he still has a chance to win with his current core. If he is wrong, he is probably the next one to go.

7.  Edmonton Oilers. They changed the general manager and the head coach and both will have a little bit of a leash to turn this thing around. But they have already wasted three of Connor McDavid‘s first four seasons in the NHL by not even being close to competitive, and that is just something that can not continue. Getting a player like that is a gift and the Oilers are wasting it.

8. Buffalo Sabres. The Eastern Conference version of the Oilers, only worse. The Sabres haven’t made the playoffs since the 2010-11 season while the scorched earth rebuild that was supposed to turn things around has produced … nothing. Sabres fans have been ridiculously loyal and deserve a better product than they have been handed over the past decade.

9. New York Rangers. They had an incredible offseason with the additions of Artemi Panarin, Jacob Trouba, Adam Fox, and No. 2 overall pick Kaapo Kakko. It has absolutely accelerated the rebuild, but has it increased expectations too quickly? This is still a team with several holes and probably isn’t ready to compete just yet. But the pressure will be there, especially as the team still tries to compete in the final years of Henrik Lundqvist‘s career.

10. New Jersey Devils. The additions of top pick Jack Hughes, forwards Nikita Gusev and Wayne Simmonds, and defender P.K. Subban have quickly helped transform the Devils into a team worth watching, especially with the return of a healthy Taylor Hall. Even with all of those additions there is still a big question mark in net and they HAVE to show they can win and compete if they have any chance of re-signing Hall. He is a star that has spent his entire career playing on losing teams and is one year away from being able to pick his next spot. Winning would go a long way toward convincing him to stay.

MORE:
• ProHockeyTalk’s 2019 NHL free agency tracker
• Your 2019-20 NHL on NBC TV schedule

Adam Gretz is a writer for Pro Hockey Talk on NBC Sports. Drop him a line at phtblog@nbcsports.com or follow him on Twitter @AGretz.