Free vodka for life billboard gets Panarin’s attention

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Time will tell if the Columbus Blue Jackets will be able to convince pending free agent Artemi Panarin to stick with the team, but if nothing else, locals are getting creative to entice him.

High Bank Distillery caused a stir with a billboard offering free vodka for life if Panarin re-signed with the Blue Jackets, even getting agent Dan Millstein to offer a winking response on Tuesday.

The viral marketing campaign made such an impression that Panarin acknowledged it himself on Wednesday, including taking a photo with the billboard, which the Blue Jackets tweeted out:

Wonderful.

Panarin expressed his gratitude for the sentiments on his Instagram page with this message:

Columbus, you keep amazing me. Thank you for your brilliance. Now I have a new spot to dine at. @highbankdistillery ?????

Amusingly, High Bank Distillery is a partner with the Blue Jackets, so they’d really be backing things up if they claim to be the team’s official vodka. You have to wonder if the hashtag #StayThirstyPanarin might draw a grumble from Dos Equis and The Most Interesting Man in the World, though.

This isn’t the first time that a) Columbus sports fans did something creative to try to avoid a devastating exit or b) a local company used a free agent situation for some brilliant, mostly-free publicity.

As this SBNation deep dive recounts, a #SavetheCrew campaign helped keep MLS team the Columbus Crew from relocating.

A starchier, more hockey-related connection happened when “The Bagel Boss” offered John Tavares bagels for life (every morning, apparently) to stick with the New York Islanders, then brilliantly offered bagels for Tavares jerseys once he passed. There were even T-shirts.

To Columbus’ credit, the campaign to keep Panarin around hasn’t been bread-related, nor has Panera Bread been involved. Although there’s time.

This could end up merely being a cute memory before Panarin leaves, yet either way, it’s a boon for High Bank, and they’re reveling in the attention.

That got us to thinking, actually: what are some other silly genius marketing strategies for some of the biggest could-be unrestricted free agents? Let’s dish out some free advice, then. Absolutely share your ideas in the comments, too.

(No RFAs, which is why you won’t see #MargarineforMarner.)

Mark Stone, Ottawa Senators: Let’s begin with a bummer. Marble Slab seems to dominate the elaborate ice cream preparation genre in Ottawa, so we can’t go with “Cold Stone for Mark Stone.” This brings me great sadness.

Maybe macarons for Stone? That will have to do, because I’m still sad about the Cold Stone thing.

Matt Duchene, also Ottawa Senators: With that loss accounted for, how about free Beavertails, the increasingly popular pastry? You could probably incorporate “Don’t leave” plus “Beave(r),” but be careful with that.

Erik Karlsson, San Jose Sharks: Back in 2015, Puck Daddy (including PHT’s own Sean Leahy!) covered favorite junk foods, with Karlsson mentioning pizza as a favorite in a nondescript way.

A different Shark’s name works better for that foodstuff, however, so why not celebrate Karlsson’s incredible 14-game assist/point streak by going with free apple fritters or apple pie for life? Maybe anything apple-related on a business’s menu, including hard cider?

Joe Pavelski, also San Jose Sharks: Going to venture a guess that Sharks fans no longer call the American forward “Joe Pa,” for obvious, uncomfortable reasons. But what about “Unlimited Za for Pa?”

Honestly, considering how long he’s been in San Jose, Pavelski likely has better ideas than we do.

Sergei Bobrovsky, also Columbus Blue Jackets: Things could really start to get out of control here, gang, as shishkabob is just sitting there on a plank, waiting for us to snare that low-hanging fruit.

Apparently Dublin, Ohio is only about 30 minutes from Columbus, and that’s where Wendy’s was founded. Perhaps the Blue Jackets should find out if Bob really loves their iconic spicy chicken sandwich?

Jeff Skinner, Buffalo Sabres: Now here is where the cheese flies wonderfully.

Dinner for Skinner? Wings for a winger? Some take on “winner, chicken dinner?” OK, some of these ideas are so bad that they might actually scare Jeff Skinner off, but Buffalo really has little choice but to play into its history of chicken wing innovation.

Granted, there are other options. Via Paste, non-wing-options include sponge candy and maybe even Cheerios?

Nah, let’s go with wings.

Jake Gardiner, Toronto Maple Leafs: Apologies for leaning on rhyming, but “Let Jake Eat Cake” is as irresistible as, well, cake. Bobbette & Belle seems too fancy for a hockey player, but the name is pretty amusing, so let’s get them on the case.

The Maple Leafs face a tight squeeze in trying to fit their bounty of young talent under the salary cap in 2019-20 and beyond, so free cake for Jake might be their greatest hope.

It’s unclear if any of these ideas beat free booze, but admit it: you want some wings and/or pizza now, don’t you?

MORE: Your 2018-19 NHL on NBC TV schedule

James O’Brien is a writer for Pro Hockey Talk on NBC Sports. Drop him a line at phtblog@nbcsports.com or follow him on Twitter @cyclelikesedins.

Looking back at the Blackhawks’ Scott Foster game

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With the 2019-20 NHL season on hold we are going to take an occasional look back at some notable “this day in hockey history” moments. Today, Scott Foster gets to play a game for the Chicago Blackhawks. 

Before there was David Ayres with the Carolina Hurricanes, there was Scott Foster with the Chicago Blackhawks.

It was two years ago Sunday that Foster, an accountant by day, was forced into action as the emergency goalie against the Winnipeg Jets.

He stopped all seven shots he faced in 14 minutes of ice-time to help the Blackhawks hold on for a 6-2 win. You can see the highlights of his performance in the video above.

At the time of Foster’s appearance the entire thing was pretty unheard of because the NHL hadn’t really seen an appearance like this — a non-professional player forced into a game — in the modern era.

It all happened because of a series of goaltending injuries that left the Blackhawks shorthanded at the position. Chicago signed Foster to an amateur tryout contract the night before the game due to injuries to Corey Crawford and Anton Forsberg. He was supposed to serve as the backup to rookie Collin Delia as he made his NHL debut. Everything was going as planned until Delia was also injured early in the the third period, forcing Foster into the game.

His performance earned him No. 1 star honors for the game.

Because the Blackhawks were already comfortably ahead when he entered the game he did not get credit for the win. It was probably the biggest highlight of the season for the Blackhawks as they missed the playoffs for the first time in nearly a decade.

At the time Foster’s appearance and performance was mostly celebrated and treated as the feel-good story that it was.

But when Ayres had to enter a game for the Hurricanes this season — and ended up being the winning goalie against the Toronto Maple Leafs — there was a very vocal minority that thought it was an embarrassment for the league and that, maybe, the emergency goalie protocol needed to be changed. It was eventually decided that no change needed to be made because even with two instances in the past couple of years it is still a very rare occurrence that needs a very specific set of circumstances to actually happen.

Adam Gretz is a writer for Pro Hockey Talk on NBC Sports. Drop him a line at phtblog@nbcsports.com or follow him on Twitter @AGretz.

Olympic hockey on NBC: 2018 women’s gold medal game

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Hockey Week in America continues Sunday with the unforgettable Olympic women’s gold medal game in 2018.

NBC will present the women’s gold medal game at the 2018 Olympics between Team USA and Canada, won by the Americans in a 3-2 shootout in PyeongChang. With the victory, the women’s ice hockey team claimed its second ever Olympic gold medal and ended the Canadians streak of four straight gold medals.

Kenny Albert, AJ Mleczko and Pierre McGuire called the gold medal game in PyeongChang.

You can catch a replay of the 2018 women’s Olympics gold medal game Sunday on NBC at 1 p.m. ET or watch the stream here.

SUNDAY NIGHT SCHEDULE
• Maple Leafs vs. Bruins (Game 7, Round 1, 2013 playoffs) – 8 p.m. ET on NBCSN
• Golden Knights vs. Sharks (Game 7, Round 1, 2019 playoffs) – 10 p.m. ET on NBCSN
• Kings vs. Blackhawks (Game 7, Western Conference Final, 2014 playoffs) – 12 a.m. ET on NBCSN

More information about NBC Sports’ Hockey Week in America can be found here.

Capitals vs. Penguins on NBCSN: Kuznetsov’s overtime series clincher

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Hockey Week in America continues Saturday with memorable playoff performances in the Sidney Crosby vs. Alex Ovechkin rivalry.

In 2018, the Capitals and Penguins met in Round 2 for the third straight postseason. Pittsburgh won the previous two series en route to back-to-back Stanley Cup titles. But this time Washington would have its revenge. Evgeny Kuznetsov would score in overtime of Game 6 to help the Capitals advance as they went on to win their first championship in franchise history.

You can catch Game 6 of the 2018 Penguins vs. Capitals playoff game Saturday night on NBCSN beginning at 12:30 a.m. ET or watch the stream here.

SATURDAY NIGHT SCHEDULE
• Capitals vs. Penguins (Game 6, Round 2, 2018 playoffs) – 12:30 a.m. on NBCSN

More information about NBC Sports’ Hockey Week in America can be found here.

Capitals vs. Penguins on NBCSN: Bonino Bonino Bonino!

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Hockey Week in America continues Saturday with memorable playoff performances in the Sidney Crosby vs. Alex Ovechkin rivalry.

The Capitals needed a win to force Game 7 in Round 2 of the 2016 Stanley Cup Playoffs. Facing the Penguins yet again, the clawed back from a 3-1 third period deficit to force overtime. It was there, however, that Pittsburgh once again topped their Metro Division rivals. This time it was Nick Bonino breaking their hearts to put the Penguins on a path to the franchise’s fourth Stanley Cup title.

You can catch Game 6 of the 2016 Penguins vs. Capitals playoff game Saturday on NBCSN beginning at 10 p.m. ET or watch the stream here.

SATURDAY NIGHT SCHEDULE
• Capitals vs. Penguins (Game 6, Round 2, 2016 playoffs) – 10 p.m. on NBCSN
• Capitals vs. Penguins (Game 6, Round 2, 2018 playoffs) – 12:30 a.m. on NBCSN

More information about NBC Sports’ Hockey Week in America can be found here.

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Sean Leahy is a writer for Pro Hockey Talk on NBC Sports. Drop him a line at phtblog@nbcsports.com or follow him on Twitter @Sean_Leahy.