Free vodka for life billboard gets Panarin’s attention

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Time will tell if the Columbus Blue Jackets will be able to convince pending free agent Artemi Panarin to stick with the team, but if nothing else, locals are getting creative to entice him.

High Bank Distillery caused a stir with a billboard offering free vodka for life if Panarin re-signed with the Blue Jackets, even getting agent Dan Millstein to offer a winking response on Tuesday.

The viral marketing campaign made such an impression that Panarin acknowledged it himself on Wednesday, including taking a photo with the billboard, which the Blue Jackets tweeted out:

Wonderful.

Panarin expressed his gratitude for the sentiments on his Instagram page with this message:

Columbus, you keep amazing me. Thank you for your brilliance. Now I have a new spot to dine at. @highbankdistillery ?????

Amusingly, High Bank Distillery is a partner with the Blue Jackets, so they’d really be backing things up if they claim to be the team’s official vodka. You have to wonder if the hashtag #StayThirstyPanarin might draw a grumble from Dos Equis and The Most Interesting Man in the World, though.

This isn’t the first time that a) Columbus sports fans did something creative to try to avoid a devastating exit or b) a local company used a free agent situation for some brilliant, mostly-free publicity.

As this SBNation deep dive recounts, a #SavetheCrew campaign helped keep MLS team the Columbus Crew from relocating.

A starchier, more hockey-related connection happened when “The Bagel Boss” offered John Tavares bagels for life (every morning, apparently) to stick with the New York Islanders, then brilliantly offered bagels for Tavares jerseys once he passed. There were even T-shirts.

To Columbus’ credit, the campaign to keep Panarin around hasn’t been bread-related, nor has Panera Bread been involved. Although there’s time.

This could end up merely being a cute memory before Panarin leaves, yet either way, it’s a boon for High Bank, and they’re reveling in the attention.

That got us to thinking, actually: what are some other silly genius marketing strategies for some of the biggest could-be unrestricted free agents? Let’s dish out some free advice, then. Absolutely share your ideas in the comments, too.

(No RFAs, which is why you won’t see #MargarineforMarner.)

Mark Stone, Ottawa Senators: Let’s begin with a bummer. Marble Slab seems to dominate the elaborate ice cream preparation genre in Ottawa, so we can’t go with “Cold Stone for Mark Stone.” This brings me great sadness.

Maybe macarons for Stone? That will have to do, because I’m still sad about the Cold Stone thing.

Matt Duchene, also Ottawa Senators: With that loss accounted for, how about free Beavertails, the increasingly popular pastry? You could probably incorporate “Don’t leave” plus “Beave(r),” but be careful with that.

Erik Karlsson, San Jose Sharks: Back in 2015, Puck Daddy (including PHT’s own Sean Leahy!) covered favorite junk foods, with Karlsson mentioning pizza as a favorite in a nondescript way.

A different Shark’s name works better for that foodstuff, however, so why not celebrate Karlsson’s incredible 14-game assist/point streak by going with free apple fritters or apple pie for life? Maybe anything apple-related on a business’s menu, including hard cider?

Joe Pavelski, also San Jose Sharks: Going to venture a guess that Sharks fans no longer call the American forward “Joe Pa,” for obvious, uncomfortable reasons. But what about “Unlimited Za for Pa?”

Honestly, considering how long he’s been in San Jose, Pavelski likely has better ideas than we do.

Sergei Bobrovsky, also Columbus Blue Jackets: Things could really start to get out of control here, gang, as shishkabob is just sitting there on a plank, waiting for us to snare that low-hanging fruit.

Apparently Dublin, Ohio is only about 30 minutes from Columbus, and that’s where Wendy’s was founded. Perhaps the Blue Jackets should find out if Bob really loves their iconic spicy chicken sandwich?

Jeff Skinner, Buffalo Sabres: Now here is where the cheese flies wonderfully.

Dinner for Skinner? Wings for a winger? Some take on “winner, chicken dinner?” OK, some of these ideas are so bad that they might actually scare Jeff Skinner off, but Buffalo really has little choice but to play into its history of chicken wing innovation.

Granted, there are other options. Via Paste, non-wing-options include sponge candy and maybe even Cheerios?

Nah, let’s go with wings.

Jake Gardiner, Toronto Maple Leafs: Apologies for leaning on rhyming, but “Let Jake Eat Cake” is as irresistible as, well, cake. Bobbette & Belle seems too fancy for a hockey player, but the name is pretty amusing, so let’s get them on the case.

The Maple Leafs face a tight squeeze in trying to fit their bounty of young talent under the salary cap in 2019-20 and beyond, so free cake for Jake might be their greatest hope.

It’s unclear if any of these ideas beat free booze, but admit it: you want some wings and/or pizza now, don’t you?

MORE: Your 2018-19 NHL on NBC TV schedule

James O’Brien is a writer for Pro Hockey Talk on NBC Sports. Drop him a line at phtblog@nbcsports.com or follow him on Twitter @cyclelikesedins.

Trade: Islanders land Devils captain Andy Greene

Islanders trade for Andy Greene Devils get pick, prospect
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The New Jersey Devils aren’t waiting until the trade deadline to start selling. The Islanders landed Devils captain Andy Greene in a trade on Sunday, and New Jersey may end up making more moves soon.

Islanders trade for Greene, Devils’ return highlighted by second-rounder

The Islanders treasure defense and grit under Barry Trotz. The Islanders got what they wanted, then, in a trade for Greene.

Chances are, Lou Lamoriello looks at Greene as a replacement for injured blueliner Adam Pelech.

The Devils? Well, they landed a pretty nice haul for a defenseman who wouldn’t make sense for their rebuild. That should soothe any discomfort that may come from sending Greene in a trade to the rival Islanders.

Islanders receive in trade: Greene, 37, on an expiring contract ($5M AAV); no word yet if there was salary retention

Devils get: 2021 Islanders second-round pick, prospect David Quenneville

Greene doesn’t blow you away offensively, by any means, with two goals and 11 points in 53 games. Greene also isn’t an analytics darling.

The Islanders march to the beat of their own drum, though, so this Hockey Viz heat map won’t phase them:

Greene Viz trade to Islanders

Greene fits the Islanders’ M.O. of being an experienced, defense-first (second, and third) player.

One interesting part of the gamble is that it’s a 2021 second-rounder, rather than the Islanders’ 2020. Will the Islanders be a better team in 2020-21, or could recent stumbles indicate a bumpier future? The Devils will be rooting for the Islanders slip like the Senators watching the Sharks this season.

Quenneville, 21, was a seventh-round pick (200th overall) in 2016.

TSN’s Darren Dreger reports that Blake Coleman isn’t suiting up for Sunday’s game, inspiring new rumblings.

The Devils shot down a report that Coleman was headed to the Avalanche, but that doesn’t mean a Coleman trade won’t happen in some later form. Stay tuned.

James O’Brien is a writer for Pro Hockey Talk on NBC Sports. Drop him a line at phtblog@nbcsports.com or follow him on Twitter @cyclelikesedins.

Black Girl Hockey Club bolsters fan inclusivity

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NBC Sports celebrates Hockey Day in America this Sunday with an NHL tripleheader on NBC and NBCSN, as well as a collection of stories and features which explore hockey’s impact and influence across the U.S.

At the beginning of the 2018 NHL season, Renee Hess founded the Black Girl Hockey Club to create a comfortable atmosphere for black women to watch hockey games together.

Hess became interested in hockey years ago after running into a crowd of excited Penguins fans while she was working in Pittsburgh. The first game left Hess hooked, but she noticed that there weren’t a lot of people like her in the stands.

Hess found a handful of other black female hockey fans on Twitter and they created a group: the Black Girl Hockey Club. The must-follow group uses this platform to discuss the sport and meet in-person at games across the country. It looks they’re currently experiencing what the Carolina Hurricanes have to offer:

The Black Girl Hockey Club boasts a membership exceeding 200 people. Their story just seems to be beginning, yet they already rank as one of the best stories from “Hockey Day in America.”

You can follow their events and donate to Black Girl Hockey Club here.

(Oh, and Hess must have been happy to see the Penguins win on Sunday, too.)

NBC Hockey Day in America remaining schedule

Bruins at Rangers – NBC – 3 p.m. ET (Watch live) – Mike Tirico will call the matchup at Madison Square Garden alongside Pierre McGuire and Mike Milbury.

Blues at Predators – NBCSN –  6 p.m. ET (Watch live) – Chris Cuthbert will call the action from Bridgestone Arena alongside Darren Pang.

James O’Brien is a writer for Pro Hockey Talk on NBC Sports. Drop him a line at phtblog@nbcsports.com or follow him on Twitter @cyclelikesedins.

Penguins roll through Red Wings, gain ground in Metro race

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On paper, this seemed like it would be an easy win. Hockey is one of the more unpredictable sports, though, so credit the Penguins with taking care of business against the Red Wings. The Penguins won 5-1 to kick off “Hockey Day in America” on Sunday, improving their odds of taking the Metro crown.

Detroit got off to a 1-0 lead, but it ended up being short-lived. The Penguins tied it up 1-1 when Sam Lafferty (or was it Patric Hornqvist?) scored less than three minutes after Valtteri Filppula made it 1-0.

Hornqvist played a big role in the Penguins growing a 2-1 lead to a 5-1 rout during the second period. From there, it was automatic for Pittsburgh.

It turns out Hornqvist didn’t quite get a hat trick as it originally appeared, but he still had a big game. Sidney Crosby scored one goal and one assist, while Matt Murray stopped 26 out of 27 shots.

The Penguins set the stage for a potentially interesting race for the Metro Division title. They’ve been gaining quite a bit on the Washington Capitals:

  1. Capitals: 79 points in 58 games played (37-16-5)
  2. Penguins: 78 points in 57 GP (36-15-6)

NBC and NBCSN Hockey Day in America schedule

Bruins at Rangers – NBC – 3 p.m. ET (Watch live) – Mike Tirico will call the matchup at Madison Square Garden alongside Pierre McGuire and Mike Milbury.

Blues at Predators – NBCSN –  6 p.m. ET (Watch live) – Chris Cuthbert will call the action from Bridgestone Arena alongside Darren Pang.

James O’Brien is a writer for Pro Hockey Talk on NBC Sports. Drop him a line at phtblog@nbcsports.com or follow him on Twitter @cyclelikesedins.

WATCH LIVE: Rangers vs. Bruins on Hockey Day in America

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NBC’s coverage of the 2019-20 NHL season continues with Sunday’s matchup between the Boston Bruins and New York Rangers. Coverage begins at 3 p.m. ET on NBC. You can watch the game online and on the NBC Sports app by clicking here.

Boston looks to be headed to its fourth straight postseason and potentially its first division title since 2013-14, when they won the Presidents’ Trophy with 117 points. They have finished second in the Atlantic in each of the previous two seasons behind the Lightning.

New York sits seven points out of the East Wild Card and enters this matchup on a season-high four-game winning streak after a 3-1 victory at Columbus on Friday to close a three-game road trip. On this run, the Rangers have scored three-plus goals in each game and allowed just six goals total.

After scoring a hat trick against Montreal on Wednesday, David Pastrnak scored again against Detroit on Saturday. He leads the NHL with 42 goal this season and is second in the league with a career-high 82 points. He’s the first Bruin to surpass the 40-goal mark since Glen Murray scored 44 in 2002-03 and Pasta is now on pace for 58 goals – which would be the most by a Bruin since Phil Esposito led the league in goals in 1974-75 (61).

Igor Shesterkin has opened eyes in recent weeks as the potential heir apparent to future Hall of Famer Henrik Lundqvist. After starting his career in the KHL, Shesterkin had been with the Hartford Wolf Pack (AHL) this season before the Rangers called him up in early January. Shesterkin won his first two NHL starts and has gone 6-1-0 with a 2.18 GAA & .941 SV% thus far in his Rangers career, making 40+ saves in three of his six wins.

[COVERAGE BEGINS AT 3 P.M. ET ON NBC]

WHAT: Boston Bruins at New York Rangers
WHERE: Madison Square Garden
WHEN: Sunday, Feb. 16, 3 p.m. ET
TV: NBC
LIVE STREAM: You can watch the Bruins-Rangers stream on NBC Sports’ live stream page and the NBC Sports app.

PROJECTED LINEUPS

BRUINS
Brad MarchandPatrice Bergeron – David Pastrnak
Jake DeBruskDavid KrejciKarson Kuhlman
Anders BjorkCharlie CoyleDanton Heinen
Joakim NordstromSean KuralyChris Wagner

Zdeno CharaCharlie McAvoy
Torey KrugBrandon Carlo
Matt Grzelcyk – Jeremy Lauzon

Starting goalie: Jaroslav Halak

RANGERS
Chris KreiderMika ZibanejadPavel Buchnevich
Artemi PanarinRyan StromeJesper Fast
Phil Di GiuseppeFilip ChytilKaapo Kakko
Brendan LemieuxBrett HowdenGreg McKegg

Brady SkjeiJacob Trouba
Brendan SmithMarc Staal
Ryan LindgrenAdam Fox

Starting goalie: Alexander Georgiev

NBC Sports celebrates Hockey Day in America this Sunday with an NHL tripleheader on NBC and NBCSN, as well as a collection of stories and features which explore hockey’s impact and influence across the U.S.

Coverage shifts to NBCSN at 6 p.m. ET for a Central Division battle as Ryan O’Reilly and the St. Louis Blues head to Music City to battle Roman Josi and the Nashville Predators.

Hockey Day in America pre-game coverage begins at noon ET on NBC from the plaza outside Bridgestone Arena in Nashville, Tenn. Host Liam McHugh and analysts Keith Jones, Anson Carter, and Brian Boucher will anchor pre-game, intermission, and post-game coverage throughout the day.