Free vodka for life billboard gets Panarin’s attention

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Time will tell if the Columbus Blue Jackets will be able to convince pending free agent Artemi Panarin to stick with the team, but if nothing else, locals are getting creative to entice him.

High Bank Distillery caused a stir with a billboard offering free vodka for life if Panarin re-signed with the Blue Jackets, even getting agent Dan Millstein to offer a winking response on Tuesday.

The viral marketing campaign made such an impression that Panarin acknowledged it himself on Wednesday, including taking a photo with the billboard, which the Blue Jackets tweeted out:

Wonderful.

Panarin expressed his gratitude for the sentiments on his Instagram page with this message:

Columbus, you keep amazing me. Thank you for your brilliance. Now I have a new spot to dine at. @highbankdistillery 💪💪💪💪💪

Amusingly, High Bank Distillery is a partner with the Blue Jackets, so they’d really be backing things up if they claim to be the team’s official vodka. You have to wonder if the hashtag #StayThirstyPanarin might draw a grumble from Dos Equis and The Most Interesting Man in the World, though.

This isn’t the first time that a) Columbus sports fans did something creative to try to avoid a devastating exit or b) a local company used a free agent situation for some brilliant, mostly-free publicity.

As this SBNation deep dive recounts, a #SavetheCrew campaign helped keep MLS team the Columbus Crew from relocating.

A starchier, more hockey-related connection happened when “The Bagel Boss” offered John Tavares bagels for life (every morning, apparently) to stick with the New York Islanders, then brilliantly offered bagels for Tavares jerseys once he passed. There were even T-shirts.

To Columbus’ credit, the campaign to keep Panarin around hasn’t been bread-related, nor has Panera Bread been involved. Although there’s time.

This could end up merely being a cute memory before Panarin leaves, yet either way, it’s a boon for High Bank, and they’re reveling in the attention.

That got us to thinking, actually: what are some other silly genius marketing strategies for some of the biggest could-be unrestricted free agents? Let’s dish out some free advice, then. Absolutely share your ideas in the comments, too.

(No RFAs, which is why you won’t see #MargarineforMarner.)

Mark Stone, Ottawa Senators: Let’s begin with a bummer. Marble Slab seems to dominate the elaborate ice cream preparation genre in Ottawa, so we can’t go with “Cold Stone for Mark Stone.” This brings me great sadness.

Maybe macarons for Stone? That will have to do, because I’m still sad about the Cold Stone thing.

Matt Duchene, also Ottawa Senators: With that loss accounted for, how about free Beavertails, the increasingly popular pastry? You could probably incorporate “Don’t leave” plus “Beave(r),” but be careful with that.

Erik Karlsson, San Jose Sharks: Back in 2015, Puck Daddy (including PHT’s own Sean Leahy!) covered favorite junk foods, with Karlsson mentioning pizza as a favorite in a nondescript way.

A different Shark’s name works better for that foodstuff, however, so why not celebrate Karlsson’s incredible 14-game assist/point streak by going with free apple fritters or apple pie for life? Maybe anything apple-related on a business’s menu, including hard cider?

Joe Pavelski, also San Jose Sharks: Going to venture a guess that Sharks fans no longer call the American forward “Joe Pa,” for obvious, uncomfortable reasons. But what about “Unlimited Za for Pa?”

Honestly, considering how long he’s been in San Jose, Pavelski likely has better ideas than we do.

Sergei Bobrovsky, also Columbus Blue Jackets: Things could really start to get out of control here, gang, as shishkabob is just sitting there on a plank, waiting for us to snare that low-hanging fruit.

Apparently Dublin, Ohio is only about 30 minutes from Columbus, and that’s where Wendy’s was founded. Perhaps the Blue Jackets should find out if Bob really loves their iconic spicy chicken sandwich?

Jeff Skinner, Buffalo Sabres: Now here is where the cheese flies wonderfully.

Dinner for Skinner? Wings for a winger? Some take on “winner, chicken dinner?” OK, some of these ideas are so bad that they might actually scare Jeff Skinner off, but Buffalo really has little choice but to play into its history of chicken wing innovation.

Granted, there are other options. Via Paste, non-wing-options include sponge candy and maybe even Cheerios?

Nah, let’s go with wings.

Jake Gardiner, Toronto Maple Leafs: Apologies for leaning on rhyming, but “Let Jake Eat Cake” is as irresistible as, well, cake. Bobbette & Belle seems too fancy for a hockey player, but the name is pretty amusing, so let’s get them on the case.

The Maple Leafs face a tight squeeze in trying to fit their bounty of young talent under the salary cap in 2019-20 and beyond, so free cake for Jake might be their greatest hope.

It’s unclear if any of these ideas beat free booze, but admit it: you want some wings and/or pizza now, don’t you?

MORE: Your 2018-19 NHL on NBC TV schedule

James O’Brien is a writer for Pro Hockey Talk on NBC Sports. Drop him a line at phtblog@nbcsports.com or follow him on Twitter @cyclelikesedins.

Trocheck hasn’t missed a beat for Panthers

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Vincent Trocheck wasn’t even supposed to be playing for the Florida Panthers this soon, let alone seemingly jumping right back to full-strength, as if his ankle was never fractured.

Heading into Friday, the Panthers were on a seven-game losing streak, facing a weekend that sure looked like it would set the stage for one or two additional losses.

Instead, the Panthers now have back-to-back wins, and they’ve done so against two legitimate NHL contenders.

On Friday, the Panthers beat the Toronto Maple Leafs 3-1. Trocheck assisted on Mike Matheson‘s game-winning goal, posted highly impressive possession stats, three shots on goal, and seven (!) hits.

That would have already been a highly impressive effort for a player coming off a pretty traumatic injury, but Trocheck was arguably even better during Saturday’s 4-2 win against the Nashville Predators.

While his fancy stats were a little choppier, Trocheck showed up on the scoreboard even more, generating a goal and an assist. He looked awfully spry on that goal, by the way:

That breakaway score ended up being the game-winner, actually.

After generating three points in his two games back, Trocheck now has 17 points in 20 games this season.

Now, the Panthers points as a team? They’re now at 46 points in 47 games played, leaving them at least 12 points behind the Penguins (who have 58 points, and could add more against the Golden Knights during a Saturday game that’s in progress). To put things mildly, the odds are stacked high against the Panthers for a credible push toward a berth in the 2019 Stanley Cup Playoffs.

Then again, the odds were also against Trocheck returning as soon as mid-January, and he’s instead making a big impact for Florida.

James O’Brien is a writer for Pro Hockey Talk on NBC Sports. Drop him a line at phtblog@nbcsports.com or follow him on Twitter @cyclelikesedins.

Ref pushing Blues’ Barbashev gives us some comic relief

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In these trying times, sometimes you just need to see a zany mishap where a hockey player loses a skate blade, and hilarity ensues.

OK, that might be highly specific, but such bits of bad luck usually do provide some real comedy. Even by those standards, this was some good stuff, as Blues forward Ivan Barbashev got a boost from an on-ice official, and it was quite a boost down the ice.

You can watch that moment in the video above this post’s headline, and likely have a nice chuckle.

The Blues ended up beating the Ottawa Senators 3-2 on Saturday, so Barbashev & Co. can share a bigger laugh after the game.

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Speaking of comic relief and needing a push, enjoy the Zamboni from Saturday’s Oilers game:

James O’Brien is a writer for Pro Hockey Talk on NBC Sports. Drop him a line at phtblog@nbcsports.com or follow him on Twitter @cyclelikesedins.

Bruins’ Rask helped off ice after huge collision

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Boston Bruins goalie Tuukka Rask needed help off of the ice – and took quite a while to leave the ice – after a frightening collision with New York Rangers forward Filip Chytil.

Moments after this post went up on Saturday, the Bruins provided an unsettling – if, sadly, not surprising – update that Rask suffered a concussion and will not return to the game.

You can see the collision (and get an idea of how long it took Rask to leave the ice) in the video above this post’s headline.

This is the Bruins’ final game before the All-Star break, and they won’t play again until they host the Winnipeg Jets in Boston on Jan. 29, so at least there isn’t much pressure for Rask to rush back to action too soon.

Rask began the game tied with Tiny Thompson at 252 wins, the most in Bruins’ franchise history.

James O’Brien is a writer for Pro Hockey Talk on NBC Sports. Drop him a line at phtblog@nbcsports.com or follow him on Twitter @cyclelikesedins.

Erik Karlsson misses Sharks game on Saturday

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Considering how much Erik Karlsson has been heating up along with the San Jose Sharks lately, it would have been fun to see him skate against the Tampa Bay Lightning, a team that once tried to acquire him.

That’s not happening on Saturday, as Karlsson was a late scratch for the game.

The Athletic’s Kevin Kurz reports that Karlsson was “limping noticeably” and favoring his left side following the Sharks’ 6-3 loss to the Coyotes on Wednesday. Kurz also reports that Karlsson hasn’t participated in practice or pregame skates for about a week.

Paul Gackle of the Mercury News points out that Karlsson was held out for most of the third period of Tuesday’s 5-2 win against the Penguins for “precautionary reasons,” yet Sharks coach Peter DeBoer indicated that the 28-year-old was expected to play on Saturday. Instead, Karlsson must have determined that he wasn’t good to go after skating a bit during warm-ups.

Saturday’s game against the Lightning marks the second of a four-game road trip. The Sharks are set to play against the Panthers in Florida on Monday (Jan. 21) and the Capitals in Washington on Tuesday (Jan. 22), then they’ll be off for the All-Star break.

Karlsson was one of the Sharks’ three selections to the 2019 NHL All-Star Game, but we’ll see if what seems like a lower-body injury ends up sidelining him from the event. Either way, it wouldn’t be surprising to see the Swede miss at least one of the Sharks’ remaining two games before the break, considering that it’s a back-to-back set.

Marc-Edouard Vlasic is also out with an injury, so the Sharks are limping – can Sharks limp? – a bit into that run of off time.

James O’Brien is a writer for Pro Hockey Talk on NBC Sports. Drop him a line at phtblog@nbcsports.com or follow him on Twitter @cyclelikesedins.