It’s been a busy few months for Martin Brodeur. In August, he left his position as St. Louis Blues assistant general manager to take on the role of executive vice president of business development with the New Jersey Devils, the franchise that he spent 1,259 of his 1,266 NHL games with. A little over two months later he was inducted as part of the 2018 Hockey Hall of Fame class.
In his new gig with the Devils, he’s still getting a grasp on everything but he’s finding his hockey playing background is coming in handy.
“I think the fact that I played the game of hockey, I think there’s a lot of value for the business people here to kind of pick my brain about what the game’s all about, what the players are comfortable and not comfortable to do,” Brodeur said. “I played here so long I know a lot of people around the arena. I’m sure it’s going to get a lot different moving forward, but right now it’s really a learning curve, sitting down with meetings and understanding a little bit about the business and where everything’s coming from.
“I’m fortunate to work with [Devils president] Hugh Weber, who’s been president in different organizations. He’s been here for a little while and it’s nice to learn and see how everything works on that part. They’re teaching me about business and I’m teaching them a bit about the game of hockey at the same time. It’s been good.”
Brodeur works 3-4 days a week and commutes back to his home in St. Louis to spend weekends with his family. After spending 55 days in Europe last season while with the Blues, the Hall of Famer wanted to take a step back and enjoy retirement.
We chatted with Brodeur earlier this season in his office inside Prudential Center to see what life was like these days for the legendary netminder and how he’s enjoying the switch from hockey operations to business development.
Enjoy.
Q. How did you go from playing to assistant GM to this position?
BRODEUR: “It happened quickly. [Blues GM] Doug Armstrong called me and said he needed me for a couple of months. I was going to retire anyway and so I said I’ll try it. I had never played for a different organization and it always intrigued me a little bit, so I took the challenge and went over there. When everybody got healthy I was not going to play, so I said it was time for me to move on. I was getting ready to get back to Jersey and Doug asked me if I wanted to stay as an advisor for the rest of the year — watch the games, travel with the team. I already had my apartment there and I told my wife I might as well just check it out and find out if I like it or not. I did that the rest of the year and I was going to move back to Jersey and [Doug] called me up and offered me the assistant general manager job.
“I still live there now. It was good. It was a good learning curve. I think the organization were really good to me. Now it’s just a different challenge. I think to be a good GM you have to understand the business of hockey a little bit and I have no clue. When I was there I was picking Doug’s brain and other people there, and now I’m living it. Obviously, I’m not sure what the future will bring me, I’m not worried about it, but I think I’m learning most of what’s going on in hockey outside of playing the game.”
Q. Did your curiosity for this side of the game develop later on in your career?
BRODEUR: “Later on. When retirement was eminent I had a lot of conversations with [former Devils GM] Lou [Lamoriello] about how it works, where the money comes from, how do guys generate [revenue], just a lot of questions. I wanted to do something to stay busy. I thought hockey was the [direction] I would go in and that’s what I did. It’s just that I didn’t think about how demanding it was and with your family and the little one at home and the wife, it’s like OK, we’ve got to be careful here.
“It’s something that always intrigued me a little bit, that aspect — who deals with what and how everything goes. When you’re in management in hockey you understand a little bit because you’re doing some of the travel for the team, the plane, the hotels, the meals. When you play, everything’s given to you. You don’t even know who’s doing what. You learn a lot about the game when you work on the other side. I was lucky enough to be exposed a lot in St. Louis to everything and now here it’s a different scale because what the Devils are. Right now, I’ve barely touched the Devils. I’ve touched the big umbrellas of the 76ers, Prudential Center, Devils. There’s a lot to learn and a big staff, that’s why I think it’s going to take me a long time because there’s so much — where everything’s coming from, from game ops to season tickets to suites to the 76ers to the building to the renovation of a building, real estate for a big company that wants to build up Newark. So you’re involved in a little bit of everything. It’s been really interesting and a big learning curve for me. I’ve been asking a lot of questions.”
Q. Do you see yourself getting back into hockey ops in the future?
BRODEUR: “Yeah, maybe. That’s not what I’m looking for for the near future. That’s not my goal. Tomorrow if somebody would offer me [a job], I would definitely decline. But in the future I don’t know what I’m going to do. This is good for me, my family. I’m commuting back and forth from St. Louis. This is a good setup. My weekends are spent with my family. I know with hockey ops I need to be ready, I need to be older, I need to get more experience if I ever want to do that again. I might just get really comfortable doing this because so far it’s been good.”
Q. Why didn’t you want to go in the coaching direction?
BRODEUR: “I did it for a couple of months when we fired Ken Hitchcock [in St. Louis]. I enjoyed it. I think it’s really rewarding. At one point it just got to be a lot of downtime, especially for a goalie coach because it’s not like you’re doing the X’s and O’s. But it was a fun experience, I really liked it. I think if I didn’t have a family that would be an unbelievable job to have. It’s not for everybody but I enjoyed it. I thought I was OK at it, I don’t know how good I was. But my goalie played well, so that was good.”
Q. You won Stanley Cups, Vezina Trophies, Olympic gold medals, you have a statue outside. Has the magnitude of being a Hall of Famer hit you?
BRODEUR: “It’s mind-boggling. First, you don’t expect to get a statue, that’s for sure, and you don’t expect to be in the Hall of Fame. Winning a Stanley Cup, that’s your goal, that’s what you work for. I played a team sport so you go out there and success is driven by the people that are around you and it makes you better. You can distinguish yourself a little bit out of the pack and people give you accolades, but when that phone call happens, even though everybody thought I was going to get the phone call you still, when you get it, it’s something.”
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Sean Leahy is a writer for Pro Hockey Talk on NBC Sports. Drop him a line at phtblog@nbcsports.com or follow him on Twitter @Sean_Leahy.
