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Stunning one-year rise and fall of Ottawa Senators

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attends the first round of the 2018 NHL Draft at American Airlines Center on June 22, 2018 in Dallas, Texas.

Bruce Bennett

The Ottawa Senators were one goal away.

One goal. One shot. One bounce. One lucky break. Any of those would have worked.

That was it. That was all they needed to have a chance to pull off what seemed to be, at the time, the impossible. After being a mostly middle-of-the-road team for the previous decade, the Senators came out of nowhere during the 2016-17 postseason with first-year head coach Guy Boucher and trapped their way to Game 7 of the Eastern Conference Final. Given where the team was coming from, it was a stunning, shocking run and it would have been impossible for them to get any closer to the Stanley Cup Final without actually getting there, losing a double overtime Game 7, on the road, to the defending -- and eventual -- champion Pittsburgh Penguins.

For two months, Senators fans were able to experience something incredible, unexpected, and wonderful.

Unfortunately for them, it also may have been the worst possible thing that could have happened for the long-term outlook of the team.

That playoff run and everything that has happened since should be yet another cautionary tale for every team in the league to not overreact to the success or failures of a single playoff run.

Just one year later, the management team has decided to kick off a massive rebuilding project that was officially accelerated on Thursday with trade of franchise defenseman Erik Karlsson for a return that could only be described as -- in the official words of the Senators’ own PR arm -- “six assets.”
[Related: Erik Karlsson traded to Sharks as roster teardown continues]

It seems outrageous to say because it is literally the primary objective of every team in sports, but sometimes winning can be costly. Because half of the league ends up making the playoffs every season, the success or failure of those teams -- and the players within them -- is mostly measured strictly by what they do once they get to the playoffs. This mindset can have devastating results for teams that don’t really know what they have -- or what they are doing -- because they get fooled by something that happened over one or two months and may not be an accurate representation of their team.

Sometimes playoff success, or failure, is a big stupid mirage.

On the same day the Senators traded the best player they have ever had for pennies on the dollar, the Dallas Stars were signing Tyler Seguin to a massive eight-year contract extension, giving him a significant raise from his current contract that has been one of the biggest steals in the league. The Stars only have him on their roster today because Seguin’s previous team -- the Boston Bruins -- decided they had to trade him when he was still a 21-year-old with superstar potential because they weren’t sure he fit their team culture following a postseason run where he did not totally dominate. The Bruins could have had Patrice Bergeron and Seguin down the middle of their lineup for the past five years at a combined salary cap hit of around $12 million. It would have been the envy of every team in the league. But they just had to trade him for ... reasons. It was a foolish, knee-jerk reaction decision that may have cost them a legitimate shot at another Stanley Cup.

The Senators had the exact opposite situation play out.

Instead of thinking a bad playoff run made them worse than they actually were, a surprising playoff run had them thinking they were better than they actually were.

The results are, today, potentially crippling.

Looking at things objectively, the 2016-17 Senators were every bit as average as every recent Senators teams that preceded it. They were a bottom-10 team in shot attempt differential. Their overall record was only 12th best in the league. They were actually outscored during the regular season, the only playoff team in the league that year to make the playoffs with a negative goal differential (and one of only five over the previous six years). But because Craig Anderson played great in the first two rounds, and because Bobby Ryan went on a hot streak at the right time, and because Karlsson put the team on his back and literally carried it so much that he actually received a Conn Smythe vote despite not even playing in the Cup Final, the Senators were able to pull off a couple of upsets and go further than anyone anticipated.

Their response was to not only go all in on that group of players, but to try and add to it.

After trading a top prospect for Alex Burrows at the 2017 deadline and immediately signing him to a two-year contract extension (a contract that has since been bought out), the Senators opened the 2017-18 season by paying what could end up being a king’s ransom for Matt Duchene: giving up Kyle Turris (a really good center that is pretty comparable to Duchene) and a draft pick that will almost certainly be top-five selection.

At the time, Senators general manager Pierre Dorion was ecstatic with the move and called it a no-brainer that could help the team reach the next level.

“Sunday was a great day for the Senators franchise,” said Dorion in his first meeting with the media following the trade. “After a great playoff run last year, we feel we’ve added an elite forward to our group … someone we feel that can help us take to the next level. We’ve acquired a player that we’re really excited about acquiring. We felt this deal for us was a no-brainer in what we had to give up.”

The Senators were 7-3-5 at that point in the season. Good enough to keep games close and get to overtime and collect some points, but still decidedly average in every possible way. They were the fourth-worst possession team and in seventh place in the Eastern Conference standings. It still looked like a house of cards. Then the bottom quickly fell out afterwards on the ice, while the organization descended into turmoil off of it.

Now, not even one year after adding a significant piece to its roster in the hopes of “reaching the next level,” the NHL roster is in the process of being gutted in a scorched earth rebuild. It is not just who has been traded that makes it all so -- for lack of a better word -- embarrassing for the Senators. It is how it has all happened.

After trading Mike Hoffman to the San Jose Sharks for what amounts to a bad contract in Mikkel Boedker, a fringe prospect, and a late-round draft pick, the Sharks turned around and almost immediately flipped Hoffman to the Florida Panthers -- a team in Ottawa’s own division -- for what was probably a better return (a collection of better draft picks -- including a second-rounder in 2019 -- and no bad contract).

Obviously the circumstances around Hoffman’s trade out of Ottawa are not as simple as “rebuilding team trades good player.” It was clear the Senators had to move him, and had to move him quickly. So they didn’t have a ton of leverage there. But they still ended up getting the worst of the two returns in the trades involving their own player! All it did was enable San Jose to dump a contract it didn’t want to help clear some additional salary cap space for another big addition before the start of the season.

The big addition turned out to be Karlsson.

That’s right: After basically helping the Sharks clear salary cap space to put themselves in a position to acquire Karlsson, and after being embarrassed in the series of transactions, the Senators went right back to that same team and traded their franchise player to them for “six assets.” And you know the Senators know they got taken in the previous trade because they attached this condition to the next trade:

If Karlsson is on an Eastern Conference roster (reserve list) during the 2018-19 season, the Senators will receive an additional first round pick from the Sharks no later than 2022.

The only possible reason that condition could exist in such a trade is because the Senators know San Jose embarrassed them in the previous trade.

Now the Senators are in a brutal position.

Given the plan recently outlined by owner Eugene Melnyk and the recent trade of Karlsson, it is simply a matter of when, and not if, Duchene and Mark Stone get traded.

They are going to enter year one of this rebuild as the early favorites to be the worst team in the league this season and they have no true cornerstone player coming through the pipeline to center a successful rebuild around. Typically teams in this position plan on starting that rebuild around a top draft pick, but the Senators won’t even have that luxury this year because their 2019 first-round pick is in the hands of the Colorado Avalanche as a result of the Duchene trade.

The condition on that trade is that Ottawa had the option of sending its first-round pick in either 2018 (which turned out to be No. 4 overall) or 2019 to Colorado. The Senators chose to keep the No. 4 in 2018 and send the 2019 one to Colorado.

Given everything what has been said by the people in command of this now three-ring circus it is a very curious decision.

On one hand, it is awfully difficult to give up the No. 4 overall pick in the draft, and it might be a tough sell to your locker room to essentially tell the players returning, “you guys stunk last year and we think we’re going to be worse this year.”

But if your goal is to rebuild the team through prospects, and youth, you have to put yourself in a position to get a superstar. The Senators had to know their best hope would be the top of the 2019 draft and Jack Hughes. Why do I say that? Because Dorion said on Thursday that this has been the Senators’ plan since February, and that they pretty much knew Karlsson was going to be traded because he would bring the best return in their rebuild.
[Related: Highlights from Eugene Melnyk’s bizarre Senators video]

If you know Erik Karlsson is going to be traded, and if you know you’re going to put a team on the ice in 2018-19 that is going to be made up primarily of rookies and new players (at least according to Melnyk’s plan), then you have to realistically look at that team and say “this team is probably going to be worse.”

Does it really matter what the players in that locker room think about that strategy when, by your owners own admission, almost none of them are going to be in there within the next year anyway?

Now, given the NHL’s new lottery process having the worst record in the league doesn’t guarantee you the top pick or even a top-two pick. But it still gives you the best chance. Once the Senators ended up with the fourth pick in 2018 and didn’t win the Rasmus Dahlin lottery, they should have sent that pick to Colorado (and this is not hindsight on my part; I already made this argument before the draft this year and before the Karlsson trade). If this team is as bad as we are anticipating it could be and probably will be, the Senators probably wouldn’t end up any worse off than fourth or fifth overall anyway and would at least still have the hope of getting a franchise-changing player in which to give their fans some amount of hope.

It sure beats the nothing they have to look forward to now.

Adam Gretz is a writer for Pro Hockey Talk on NBC Sports. Drop him a line at phtblog@nbcsports.com or follow him on Twitter @AGretz.