When you’re mining nostalgia, there’s a risk of making us old, crusty types grumble about messing with our memories. One of the biggest ways to do that is to fall short when it comes to mixing the old with the new.
(But really, the biggest hurdle comes from our own faulty memories. That’s a discussion for a totally different blog, though.)
The Anaheim Ducks seem to realize that a significant chunk of their fans – and hockey fans who might buy sweaters even if they can’t stand Corey Perry and Ryan Getzlaf – prefer the goofy, yet lovable, “Mighty Ducks” logo. Between the charm of those looks and the bland, corporate font vibe they have going on right now, it’s pretty easy to understand the appeal.
So, the Ducks are rolling with the old-school look for their third jersey … well, kind of.
The team’s press release mentions that Guy Hebert, the goalie many associate with the team’s early days when they’re not thinking about Paul Kariya, was on hand to model the hybrid retro-new duds. As a reminder, here’s one of the uniforms Hebert sported back in the team’s duckling stages.
The Ducks’ press release does a good job of capturing the vague “something’s not quite right” feeling about these third jerseys. Their hearts seem to be in the right place, yet there’s just enough “meh” to make this more of a double than a home run.
Anchored in black, the third jersey features the original “Mighty Ducks” crest with eggplant and jade striping from the Ducks iconic look of its inaugural 1993-94 season. Linking the team’s past and present, the jersey incorporates new into old with a touch of the Ducks current orange coloring represented in the crossed hockey sticks of the team’s original mark. Anaheim’s current jersey number and letter styling is used in the new third sweater, providing a cohesive look to the team’s 2018-19 uniform kits, while the interior collar denotes the franchise’s 25th silver season. The first of its kind to subtly incorporate each of the seven colors (Eggplant, Jade, Anaheim Ducks Orange, Anaheim Ducks Gold, Anaheim Ducks Silver, White and Black) the Ducks have worn throughout the club’s 25-year tenure, the jersey also features silver as a primary accent color in both the triangle of the crest and yoke, paying tribute to the team’s generational milestone.
As someone whose artistic abilities peaked at “doodles during high school lectures,” maybe I’m not the person to ask here, but I’d argue that it’s pretty tough to “subtly incorporate” seven colors.
While comparisons to the Sharks’ look rank as some of the better jokes related to this reveal, the unveiling actually reminds me a bit of the Los Angeles Kings. You see, they decided to evoke the Wayne Gretzky silver-and-black look:
… Yet, at the same time, tinkering in a way that makes grumbly folks like me grumble. In the Kings’ case, the grumbling came from tweaking the logo.
Each nostalgia-themed jersey got a lot right, and if you asked a focus group to pick favorites, they might go with the new looks. That’s the thing, though. When you’re milking hazy memories, you bring out people’s fussy sides.
Should the Ducks have just followed the Coyotes’ lead in essentially putting out a carbon copy of their old sweaters, rather than this tweaked look? That’s not for us to say.
Actually, scratch that. They should have. This is still pretty cool, though.