Katie Bieksa enlists husband Kevin, other Ducks to promote book (shirtless)

via Kevin Bieksa's Twitter feed

Katie Bieksa, wife of Anaheim Ducks defenseman Kevin Bieksa, found herself in a bind after he was traded from the Vancouver Canucks. With extenuating circumstances keeping her from working normally, she wrote a novel … and decided to promote it in a brilliant way.

AJ Manderichio of the Ducks website provided an in-depth look at Katie Bieksa’s experience writing “Newport Jane,” which Bieksa compares – in some ways – to “Desperate Housewives.”

Which seems like a convenient segue to mention one way of hyping up the noveal: “Hot Guys Reading My Book” on Instagram.

It started with Kevin, although Katie told Manderichio that it required some negotiating.

“These guys are looking for opportunities to show off their summer bodies. They were volunteering, and that’s where the idea came from,” Katie says. “There was someone – it may have been Kevin – who said ‘I am NOT going to take a picture with your book,’ and I said ‘Oh yes you are.’

“When he said he would do it, the rest of the guys did. They’ve all been so supportive, and that’s such a nice feeling. It is a community, and you do depend on each other. It’s so nice to have that support, bear down and take the picture.”

Good stuff.

Kevin’s caption really sold it “Yes this is how I usually read.”

As you can see on the Instagram feed, noted pest Ryan Kesler also “contributed,” but Andrew Cogliano‘s missing teeth stole the show.

Here is part of the “Newport Jane” summary on Amazon, which in a just world would inspire people to call Kevin Bieksa “the cardiac surgeon.”

From the outside, Ellen has it all: a glamorous new life in a sun-soaked city more like a movie set than the small Northern town where she grew up, and her very own McDreamy. But being married to a gorgeous, brilliant cardiac surgeon also means standing in his shadow, putting aside her dreams to follow his—and having way too much time home alone to think about how much she’s given up to follow him to California.

Don’t worry, there probably won’t be a spin-off involving shirtless blogging.

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