NHL won’t reconsider Golden Knights name, logo in wake of trademark issue

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Last night, we passed along news that the Vegas Golden Knights trademark had been denied by the U.S. government, based on a “likelihood of confusion” with the NCAA’s College of St. Rose Golden Knights.

Today, the NHL has responded with a statement from deputy commissioner Bill Daly:

“We are currently reviewing the Trademark Office’s letter and will prepare a detailed response demonstrating why we continue strongly to believe the Vegas Golden Knights mark should be registered in co-existence with the college registration, just as a number of other nicknames currently co-exist in professional and college sports (particularly where there is no overlap as to the sport for which the nickname is being used).

“That response is not due until June 7, 2017.

“We consider this a routine matter and it is not our intention to reconsider the name or logo of this franchise. We fully intend to proceed as originally planned, relying on our common law trademark rights as well as our state trademark registrations while we work through the process of addressing the question raised in the federal applications.”

Shortly after last night’s news broke, Sports Illustrated received this statement from the Las Vegas group:

The timing of a potential resolution will be something to monitor. As mentioned above, the NHL has until June 7 to challenge the trademark denial — and the Vegas expansion draft is set for June 18-20.

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