It sounds like shoe company adidas will design NHL jerseys instead of Reebok in the near future.
The details get a little hazy beyond that, which makes sense, as the league and outfitter didn’t confirm anything to TSN’s Rick Westhead (who broke the news).
Westhead reports that the new deal will kick in during the 2016-17 season, but it might begin in 2017-18 instead, according to Puck Daddy’s Greg Wyshynski.
adidas owns Reebok, the current designer of NHL sweaters, so you’d assume it would be a smooth transition. Instead, Westhead reports that there may be some pretty “radical” changes. Here are some of the key ways things might be different:
- There are no details regarding how it might happen, but this may open the door for advertisements on jerseys.
- Granted, sweaters already have a key “ad” on them beyond a team logo: the brand name for whoever makes the jersey. It sounds as though adidas may want to implement its iconic three-stripe trademark in some form. Westhead reports that the deal could double the NHL’s takeaway compared to its current agreement, so that would likely dull the sting of controversy over such an implementation for the league.
“If you’re already deciding on a major NHL jersey overhaul, maybe with adidas striping on the jerseys, then it seems like it would be a good time to introduce the ads, if you plan to do it anyway,” a league source told TSN.
- It sounds as though Connor McDavid will be featured heavily in ads, while Sidney Crosby may transition from his Reebok pitching.
There are plenty of other interesting details in Westhead’s report, so give it a full look.
Please note that this hasn’t been confirmed by the league, even if there were some murmurs dating back to February. Even so, it may be wise to consider upcoming changes if you were originally planning on buying a bunch of sweaters for the holidays.
Side note: PHT isn’t alone in making Run DMC jokes.
Go ahead, listen to the song, you know you want to.