Bettman would be ‘kicking and screaming’ before NHL jerseys have ads

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The NHL won’t be putting advertising on its jerseys any time soon.

Gary Bettman maintained his stance on the issue during a press conference in Vancouver on Friday.

“I’m in no rush to put advertising on our sweaters,” he said. “I like the history and tradition and the way they look. I’ve repeatedly said we wouldn’t be the first and you’d probably have to bring me kicking and screaming.”

However, when it comes to advertising on jerseys at the 2016 World Cup of Hockey, Bettman says it is being considered.

TSN reported on Thursday that a corporate logo on a team jersey would cost $2 million per team.

“World Cup, international competition, I don’t know,” Bettman said. “We may take a look at it. It might be a valuable opportunity. But the World Cup jerseys don’t have the same legacy, as far as I’m concerned, that our regular jerseys have.

“It could happen in the World Cup. It might not. But it’s not anything we’re focused on doing for the league itself.”