Johnny Hockey ’embarrassed’ by attention surrounding nickname trademark

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Johnny Gaudreau has turned heads with his skill during his rookie NHL season. He turned more heads Tuesday, when news broke he trademarked his well-known nickname ‘Johnny Hockey.’

The story took off, as you might expect, and it appears the attention of it has gotten to the 21-year-old Gaudreau, who has 13 goals and 32 points in 42 games with the Calgary Flames so far this season.

Gaudreau’s agent, Lewis Gross, told TSN they were concerned people were going to “abuse” the Johnny Hockey nickname.

“I talked to Lewis,” Flames assistant general manager Craig Conroy told the Calgary Herald, “and he was shocked at how big a story it had become in Canada. Johnny doesn’t want anyone to think that he’s bigger than anything. He’s just a player on the team and (the nickname) is just something that happened at Boston College.

“More than anything (Gaudreau) was just embarrassed by all the attention it got. He just wanted to keep it low key and pretend it didn’t even happen. I said, ‘Well, it did happen, so now just deal with it.’”