Jersey sponsorship is ‘coming’ to the NHL

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Hockey traditionalists won’t like this, but according to an interview the NHL’s chief operating officer, John Collins, recently did with SportsBusiness Journal, jersey sponsorship is “coming.”

Collins actually said jersey sponsorship is both “coming and happening,” citing the manufacturer branding already on jerseys…

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…but more is apparently on the way.

If we had to guess, sponsorship could look a bit like it does on CFL jerseys…

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…and won’t be nearly as conspicuous as the sponsorship on soccer jerseys…

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The NBA is also reportedly exploring ads on its jerseys.