We didn’t get to this yesterday, but the Tampa Bay Lightning will be playing in a newly named arena next season.
The recently renovated 19,204 seat arena, which opened in 1996 as the home of the Lightning, will be hereafter entitled “Amalie Arena.” The arena naming rights had been controlled by the Tampa Bay Times (formerly St. Petersburg Times) since 2002. Although it cedes the naming rights of the arena to Amalie, The Times will remain the organization’s exclusive print partner.
Amalie Oil, a maker of motor oils and industrial lubricants, was founded in 1903 and moved to Tampa in 1997.
The value of the naming rights deal wasn’t made public, but as the Times writes, “Most naming rights deals for the largest arenas across the country range from 15 to 30 years and they can fluctuate from $1 million or $2 million a year into the double digits, according to Street & Smith’s SportsBusiness Journal, which tracks the industry.”