Video: The Stanley Cup has been ‘Cupnapped’

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With the playoffs around the corner, NBC is ramping up its NHL marketing campaign. Part of that involves a series of video and social media ads centered around a plot line about the Stanley Cup being stolen.

If you haven’t heard of that and want to see what that campaign involves, watch the video:

That was followed up by a NHL on NBC tweet portraying the thieves hijacking the account to make their demands.

NBC Sports is extensively covering the final weeks of the 2013-14 season and that coverage will only increase when we enter the postseason. Monday featured a doubleheader of NHL action and NBCSN will air another six games over the next four days, including tonight’s contest between Philadelphia and St. Louis at 8 p.m. ET.