As reported by Sports Business Journal, apparently the 2014 Winter Classic was a mighty profitable one:
According to an NHL source, the Jan. 1 game at Michigan Stadium posted more than $30 million in revenue against costs of $10 million. Approximately two-thirds of the revenue was derived from ticket sales, with 105,491 fans paying an average ticket price of $186 for an estimated take of $19.6 million. An additional $10 million in revenue came from retail and advertising sales.
But the success of holding the Winter Classic at a massive college football stadium certainly raises the possibility of more games in similar venues. Like, say, Flyers-Penguins at Beaver Stadium? Or, how about the Blackhawks hosting one at Notre Dame Stadium? NBC knows its way around South Bend, right?