Rexall Sports Corporation, the Edmonton Oilers and Rogers Communications today announced the new home of the Edmonton Oilers will be named Rogers Place. A milestone for the new downtown Edmonton arena, Rogers Place is set to open its doors for the 2016 NHL season.
This announcement extends the unprecedented 13-year telecommunications sponsorship deal signed at the beginning of this season which includes extensive brand and advertising placements, arena signage, concourse, rink, in-ice, in-bowl and in-game applications.
So the NHL will soon have two Rogers-branded rinks, the other being Rogers Arena in Vancouver.
Rogers also signed a wee TV deal with the NHL last week.