Senators seek to increase attendance with former MSLE executive


The Ottawa Senators have lost around $110 million since Eugene Melnyk became the team’s owner in 2003. That’s believed to be part of the reason why the Senators have the fifth most cap space in the NHL and seemed to contribute to the loss of long-time captain Daniel Alfredsson.

With that in mind, the Senators’ financial situation has been an ongoing story and it’s a situation they seek to improve. To that end, they have announced the hiring of Paul Beirne to serve as the team’s new executive vice-president of ticketing.

Beirne previously worked for Maple Leafs Sports and Entertainment and more specifically with Major League Soccer’s Toronto FC. He was the team’s vice-president of business operations and earned the title of the MLS Executive of the Year. He also aided the Toronto Raptors and Maple Leafs.

Senators president Cyril Leeder reported that season ticket sales are up to 12,100 this season from about 11,000 in 2012-13, according to the Ottawa Citizen.

That being said, the team’s attendance remains an area where the Senators have room for improvement.