The Phoenix Coyotes seem like they’re trying to emphasize a future of greater stability rather than the bumpy past, so the hope is that an upcoming ad grabs people’s attention. The team Web site rolled out this behind the scenes look on Tuesday:
The actual commercial will debut during the Arizona Cardinals’ season opener on Sept. 8.
The Coyotes’ new slogan will be “Hungrier than Ever,” according to Fox Sports Arizona’s Craig Morgan. Morgan reports that ad will give way to radio, print and online campaign during the week of Sept. 9.