When True North made their announcement that they were going to purchase the Atlanta Thrashers and move the team to Winnipeg, they made it clear that they had another task to complete. True North shifted their focus to having the fans in Winnipeg and around Manitoba, Canada step up and show the NHL that they’re serious about having the team come to Winnipeg and be successful there.
True North started their “Drive To 13” campaign in which they want to sell 13,000 season tickets by June 21 when the NHL Board of Governors will meet and vote whether to approve the sale and relocation of the franchise. In True North’s mind, and perhaps the NHL’s as well, selling 13,000 season tickets in just a matter of three weeks is a good way to prove they’re serious about bringing a team back.
So far it appears that they’re very serious about buying tickets as well.
By late afternoon Thursday, True North Sports and Entertainment Ltd., announced 4,170 season tickets were sold, which is almost equal to the 4,500 season tickets for the departing Manitoba Moose. All season tickets come with a commitment from the buyer from three to five years.
This is significant because the first three days of the online campaign are only open to groups of subscribers to the Moose, the American Hockey League team that is being moved to St. John’s.
That’s a pretty healthy percentage of people who are eligible to buy the tickets early taking advantage of the early sale. With the general season ticket sales opening up to the rest of Winnipeg and ticket buyers around, it’s hard to imagine that the team will run into any problems at all meeting the goal of 13,000. With just 8,830 tickets left to go, you’d have to imagine that with sales being opened up to the rest of the public things will go over rather smoothly.
MTS Centre in Winnipeg holds just over 15,000 fans so getting a commitment of 13,000 like that right up front is huge. Should all those tickets get bought up that guarantees having 87% of the building filled (or at least paid for) no matter what for at least the next three seasons. For what it’s worth, an 87% filled building would put Winnipeg 22nd in the NHL for capacity percentage this year. With up to 2,000 walk up tickets available each game that number isn’t too inspiring, but considering that season ticket sales won’t be stopped once they hit 13,000 we’ve got a good feeling about how things will shake out in Winnipeg attendance-wise in the meantime.
It’s a situation worth monitoring until they hit their target number, but we’ve got a feeling this watch on the “Drive To 13” won’t last all that long. The fans in Winnipeg have been hoping for a return of the NHL for the last 15 years and they’re not about to let it slip away now.