Panthers sell rink naming rights to Lexus, team president wants ads on jerseys

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Advertising is pervasive in almost every level of sports (and life, really). To some extent, as a consumer society, we should be used to ads filtering through to unexpected places. Yet there are some “sacred cows” left in sports, including uniforms for most North American professional teams.

Whenever you see the seemingly limitless logos that adorn the sweaters worn by European hockey teams, it seems like a scary crystal ball for the future of the NHL.

The movement toward that future seems almost unstoppable, especially when you see stories like these. Not satisfied with playing at the BankAtlantic Center, the Florida Panthers now skate at the Lexus Rink at the BankAtlantic Center. What’s next: the Dasani Zamboni preparing the Lexus Rink at the BankAtlantic Center?

(Uh oh, I hope I didn’t plant a seed.)

The most interesting/horrifying thing about this story, though, is Panthers team president Michael Yormark’s comments about placing advertisements on NHL jerseys. Here’s what he told Greg Wyshynski of Puck Daddy.

“Obviously, the jerseys are the next great frontier, but obviously there needs to be a lot of thought that goes into it, in terms of how you want to market the jersey as it relates to sponsorship. I don’t think that we want to get close to what NASCAR has done. That’s not to say what they do is wrong, because it works within their sport and culture. I don’t think that works in the National Hockey League … but I do think there’s an opportunity for some branding on the jerseys. If you go to Europe, it’s pretty common.”

And it’s also overkill, looking very much like that NASCAR aesthetic.

“Absolutely, and I don’t think we want to go in that direction,” Yormark said in an interview last Friday. “But at some point, there will be a great debate about it, and at some point it may be strongly, strongly considered. And if it was, we’d take advantage of it.”

“The dollars that have been generated in European soccer with jersey sponsorships have been absolutely enormous,” he continued.

Obviously, such a move would create a tug-of-war between traditional owners/executives and more aggressive types. It’s hard to deny that sports are going in that direction, though.

For fans, it’s a bummer, although perhaps it’s about approach. Would logos on jerseys mean shorter commercial breaks? Cheaper tickets? Will there be any benefit at all?

Sadly, the answer is “probably not,” but such moves would make it a lot easier to digest. Yormark does make a good point in his comments to PD, remarking that it isn’t easy to be a losing team in a non-traditional market. Sometimes you have to be flexible and clever to make a buck in this situation, but hopefully the Panthers will turn back to Plan A again soon: winning.

Capitals strong favorites on Wednesday Night Hockey

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Alex Ovechkin and the Washington Capitals will need to beat a division rival by a healthy margin to provide betting value on Wednesday.

The Capitals are a -300 favorite on the Wednesday NHL odds with the New York Rangers, who are on the second leg of back-to-back games, coming back at +240 at sportsbooks monitored by OddsShark.com. The total is set at 5.5 goals.

This is only the fourth time in the last nine seasons that the Capitals have been this deep into minus money on home ice. They are 10-3 in their last 13 games as a moneyline favorite of -250 or deeper, with six of those victories by at least two goals.

The Rangers, who are 2-4 on the season, have a quick turnaround after a 3-2 shootout win at home against the Colorado Avalanche on Tuesday. New York peppered Colorado with 43 shots on goal, an encouraging sign for a team that takes an offense-by-committee approach with lines led by centers Mika Zibanejad, Kevin Hayes and Brett Howden, but it is 2-6 in its last eight games when it played the previous day.

Special teams can be a X-factor in an underdog win, but the Rangers are tied for 24th in both power-play and penalty-killing efficiency. New York are 4-16 in their last 20 away games against Metropolitan Division opponents according to the OddsShark NHL Database.

Rangers goalie Henrik Lundqvist, who had an extended outing on Tuesday, is 21-12-5 with a 2.66 goals-against average, .909 save percentage and four shutouts against Washington. Backup goalie Alexander Georgiev lasted fewer than nine minutes in his only career appearance against the Capitals last season, getting pulled after allowing three goals on six shots.

The Capitals, who are 2-2-1 on the season, have had three days off to freshen up and fine-tune their game since their last outing. In the here and now, Washington has scored just two goals over the course of two consecutive losses, but they are 10-4 in their last 14 regular-season home games against Metropolitan Division counterparts.

While Washington has elite forwards such as Ovechkin and his linemate Evgeny Kuznetsov, they are struggling to keep the puck out of their own net (3.8 goals against per game, 26th in the 31-team NHL). This could be the type of the game where they focus on becoming more shipshape in the defensive zone, especially since they have a long road trip with limited practice time starting next week. The Capitals come into the contest with the league’s fourth-best power-play, but share 24th spot in penalty killing with the Rangers.

Washington goalie Braden Holtby is 10-9-1 with a 2.42 goals-against average, a .920 save percentage and one shutout against the Rangers.

The total has gone UNDER in five of the Rangers’ last seven road games. The total has gone UNDER in four of the Capitals’ last six home games in October. The has gone UNDER in eight of the Capitals’ last 13 home games as a moneyline favorite of -250 to -500.

For more odds information, betting picks and a breakdown of this week’s top sports betting news check out the OddsShark podcast with Jon Campbell and Andrew Avery. Subscribe on iTunes or Spotify or listen to it at OddsShark.libsyn.com.

Senators lose prized rookie Tkachuk for one month due to torn ligament

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It seems the Ottawa Senators are not allowed to have nice things right now.

After entering the season with zero expectations due to the complete teardown of the roster over the past year, the team has actually gotten off to a better-than-expected start with a 3-2-1 record through their first six games, collecting seven out of a possible 12 points.

They have also been, perhaps even more shockingly, kind of fun to watch.

At the center of that start has been prized rookie Brady Tkachuk, the fourth overall pick in the 2018 draft, having already tallied three goals and three assists in his first four games.

Now he will be sidelined for at least the next month.

Senators coach Guy Boucher confirmed on Wednesday morning that Tkachuk will be out of the lineup due to a torn ligament in his leg that he suffered in Monday’s win over the Dallas Stars when he attempted to deliver a check. According to Boucher, the injury will not require surgery.

Tkachuk is an important player for the Senators not only because he was a top-five pick and should be a centerpiece for the ongoing rebuild, but also because of what he represents from an asset management perspective.

As a result of the Matt Duchene trade at the start of the 2017-18 season the Senators had the option of sending either their 2018 first-round pick or their 2019 first-round pick to the Colorado Avalanche to complete the trade. It put them in a difficult position because they knew the 2018 pick was the fourth overall selection, but given the nature of the rebuild and what the roster was expected to look like this season there was always a chance the 2019 pick could be even higher.

There was an argument to be made (one that was made here) that the Senators should probably sent the 2018 pick to Colorado.

They did not, and instead opted to keep it and select Tkachuk. As of Wednesday he is third among NHL rookies in total points with six, trailing only Vancouver’s Elias Pettersson and Tkachuk’s teammate, defenseman Maxime Lajoie. Both players have played in more games than Tkachuk.

Overall it has been a tough week for the NHL’s best rookies.

Along with Tkachuk’s injury, Pettersson is also sidelined for at least the next week under the NHL’s concussion protocol after he was body-slammed to the ice by Florida Panthers defenseman Mike Matheson over the weekend, a play that resulted in a two-game suspension from the league.

MORE: Your 2018-19 NHL on NBC TV schedule

Adam Gretz is a writer for Pro Hockey Talk on NBC Sports. Drop him a line at phtblog@nbcsports.com or follow him on Twitter @AGretz.

Wednesday Night Hockey: Rangers vs. Capitals; Bruins vs. Flames

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NBC’s coverage of the 2018-19 NHL season continues with Wednesday night’s matchup between the New York Rangers and Washington Capitals at 7 p.m. ET. You can watch the game online and on the NBC Sports App by clicking here.

Rangers head coach David Quinn hasn’t been shy about sending his team messages early on this season. He’s already scratched players like Kevin Shattenkirk and Pavel Buchnevich, so he won’t be shy about going head-to-head with any of his players going forward.

As many expected, the Rangers are off to a tough start. They decided to unload a lot of their veterans, so this wasn’t totally unexpected. They’re 2-4-0 coming into tonight’s clash against the defending Stanley Cup Champions. On a positive note, New York is coming off a 3-2 shootout win over the Avalanche on Tuesday night. Unfortunately, they’ll play their second of a back-to-back situation in Washington.

The biggest issue right now, is that they can’t seem to find much offense. The Rangers have found the back of the net 15 times in six games, but they’ve only scored more than two goals in regulation/overtime twice (they scored five goals in a loss to Carolina).

If there’s one thing you’ll have to do against Washington, it’s scoring. Can the Rangers keep up with the Caps’ high-flying offense?

The Capitals are coming off a 4-2 loss to the Toronto Maple Leafs on home ice. They’ve managed to score just twice in the last two games, but that just means that their offense is bound to erupt in the near future. One area the Capitals haven’t struggling in, is their power play. Washington has been clicking at 36.8 percent thanks to Evgeny Kuznetsov‘s four power play goals.

Kuznetsov has come out of the gate strong this season, as he’s already accumulated nine points in five games. Alex Ovechkin isn’t too far behind. He’s up to four goals and seven points in the same amount of contests. Nicklas Backstrom, T.J. Oshie and John Carlson are also running at over a point-per-game clip.

In the late game, we’ll have the matchup between the Boston Bruins and Calgary Flames. You can watch that game online by clicking here

The Bruins will head into tonight’s game with the second best power play in the NHL, which is clicking at 41.7 percent. Incredible. As you’d imagine, their first line of Patrice Bergeron, Brad Marchand and David Pastrnak is a big reason for their success on the man-advantage, as the trio has combined for 11 power play points in just five games.

This will be the first of a four-game road trip that will take them through Western Canada (Calgary, Edmonton and Vancouver) before they finish off in Ottawa. None of those four teams made the playoffs last season, but they aren’t exactly easy places to play. This is going to be a tough road trip for them.

The Flames will have to be at their best to matchup against the Bruins are their top line. Thankfully for Calgary, it appears as though Sean Monahan will play. He blocked a shot on Saturday, missed Monday’s practice, but managed to return to the ice on Tuesday morning. Monahan is currently tied for third on the team in points with six in five games. His four goals in five games are tied for the team lead.

Calgary’s done a good job of finding the back of the net overall (they have 18 goals in five games), but keeping the puck out has been a different story. They’ve given up at least four goals in three of their five games. That’s a trend that can’t continue if they want to make it back to the playoffs after missing them last season.

Getting quality goaltending from veteran Mike Smith would go a long way in helping them bring their goals against down. Smith, who will start tonight, has a 2-2 record with a 3.57 goals-against-average and a .881 save percentage this season.

Joey Alfieri is a writer for Pro Hockey Talk on NBC Sports. Drop him a line at phtblog@nbcsports.com or follow him on Twitter @joeyalfieri.

David Quinn bringing ‘different energy’ to Rangers

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If you ask New York Rangers forward Kevin Hayes what’s different from last season now that new head coach David Quinn is in charge, he’d tell you there’s a “different energy” around the team.

“It’s very positive, hard working energy,” Hayes told Pro Hockey Talk recently.

The new energy includes plenty of communication from the coach. Quinn is vocal and open with his players. They may have only been with him for a month, but already players know where they stand with him. That’s an important detail, and one that can help a roster like the Rangers’ develop into what general manager Jeff Gorton imagines.

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The rivalry between Boston College and Boston University is well-documented in the college hockey world. So when asked if he would be able to play for a coach with BU ties, Chris Kreider jokingly responded, “Begrudgingly. They brought in a BC assistant coach (Greg Brown), so it evens out.”

Kreider has been with the Rangers since the 2013 NHL season, John Tortorella’s final year in New York. One season later, and under head coach Alain Vigneault, they reached the Stanley Cup Final. That was followed up by a second consecutive trip to the Eastern Conference Final, where they would fall in seven games to the Tampa Bay Lightning.

It’s trended downward since then for the Rangers, and the decision last February by Gorton to look toward the future signaled a new era for the team and the end of Vigneault’s time in New York. Over that time Kreider has watched the identity of the team disappear and understands that there’s a first step that can be taken in order for a turnarond to begin.

“We need to fall in love with hard work as a group,” he said. “I think that needs to become our identity. We’re not going to get outworked on pucks; we’re not going to get outworked at any point in a game at any position on the ice. Practice habits have to be improved upon I think our details have to be there. I think we gotta lean on each other and trust each other that everyone’s gonna do the job to the best of their abilities.”

If you’re going to be outworked or not give full effort, then you’re not going to see the ice. It doesn’t matter if you’ve known the coach for over a decade, either through hometown ties (Hayes) or you played for him before arriving in New York and even invited him to your wedding (Kevin Shattenkirk). Effort is non-negotiable to Quinn. Hayes was benched during the game against Buffalo and Shattenkirk’s recovery from knee surgery saw him take a seat in the press box last Thursday against San Jose. Not easy decisions, but ones that align with the coach’s vision for how he needs to help the Rangers succeed.

After going through the experience is playing for Quinn, knowing his coaching style and how he connects with people, his former players have the utmost confidence his jump from the NCAA to the NHL will be a successful one.

“You know, it’s not easy to make a transition, by any means, from college to professional level,” said Buffalo Sabres captain Jack Eichel, who played for Quinn at BU during the 2014-15 season. “But I think more than anything you have to be a good person, and have people skills, and I think probably his biggest asset is how well he’s able to relate to players, relate to people. I think he’ll do a great job building relationships to players away from the ice, and in turn I think that’s how they’ll gain his trust and they’ll believe in him.”

Arizona Coyotes forward Clayton Keller played one season at BU under Quinn and found him to be a player’s coach, one who finds the right buttons to push to maximize talent. He credited the coach with a successful freshman season that saw him lead the Terriers in goals (21) and points (45).

Shattenkirk, who played for Quinn at BU and with the AHL’s Lake Erie Monsters, is a product of the impact Quinn can have on a player.

“I was always the skilled player who came in and in his mind will probably say didn’t want to work and didn’t want to defend,” said Shattenirk. “He did so much for me as a player in college and really turned me from a raw talent into a well-rounded player to be able to succeed at the next level… He was so driven in developing players and coaching players that it meant a lot to me.”

Asking around about Quinn and “good communicator” comes up often from those that have been around him. Kreider described his initial talks with his new coach as “kind of disarming” in regards to how approachable he is. This first season is going set a foundation for what the franchise is hoping are many successful years ahead.

Quinn takes over the Rangers in a transition year. Gorton’s eye is on the future, and no one will mistake them for Cup contenders this year. But they still have Henrik Lundqvist playing at an elite level and just under $19 million in cap space (before a potential rise in the cap ceiling) to play with next summer.

As soon as next season, if Quinn’s influence ends up being a positive one, a return to being a perennial playoff team is not out of the question. Reaching that point requires achieving small steps along the way — steps that can be taken this year with a new voice behind the bench. The desire to get back to that point and prove the doubters wrong are what fuel this Rangers team.

“When people don’t expect you to do well it’s obviously a little chip on your shoulder,” said Hayes. “We still have Hank in net. He’s a Hall of Fame goalie… I think if you buy into the system and you work as hard as you can when you’re on the ice, it’s a pretty good way to create wins.”

MORE: Your 2018-19 NHL on NBC TV schedule

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Sean Leahy is a writer for Pro Hockey Talk on NBC Sports. Drop him a line at phtblog@nbcsports.com or follow him on Twitter @Sean_Leahy.