Marketing failure – Report: If NHL returns to Winnipeg, team won’t be named Winnipeg Jets

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While we don’t know if the NHL is going to make a return to Winnipeg, the speculation of how things will go with the return of the Winnipeg Jets has been well underway for the last few years thanks to the ongoing saga of the Phoenix Coyotes. Lots of NHL fans are nostalgic for those days in the 1980s and 1990s when trips to Winnipeg meant seeing Keith Tkachuk or  Teemu Selanne and the Jets taking the ice clad in white, blue, and red swelling with pride for the city.

As things go when people with money and big ideas for marketing get involved, some of the ad wizards in Manitoba, Canada think it would be a great idea when/if the NHL returns to Winnipeg that the team not be known by that clunky old name that everyone outside of Arizona loves and adores.

Dave Wheeler of the Winnipeg Sun tells us that if NHL hockey is to be played again in Winnipeg, they won’t be calling the team the Winnipeg Jets.

I have it under good authority, that a name, jersey scheme, and logo have already been designed and are ready to go for when the team makes our city its home.

The bad news for some fans — it will not be the Jets. From what I do know, the team will go under the moniker of the Manitoba (TBA).

Making it a provincial team makes financial sense for corporate support, bringing in more dollars from outside the city. Same idea as the Saskatchewan Roughriders, who would have nearly as much support if they were the Regina Roughriders. I have heard some names bounced around the rumour mill, but nothing has been confirmed.

Financial and corporate sense at the local level, perhaps but if this proved to be true at all, the good folks coming up with these ideas in Manitoba might want to step outside of the fishbowl and take a look around. The situation in Phoenix has the added allure for fans because many people were opposed to taking away the Jets in the first place.

Jets merchandise is still sold and marketed by the NHL now and remains very popular thanks to the warm feelings people have from seeing Selanne score 76 goals his rookie season or from growing up playing video games emblazoned with Jets logo and players to make use of. Coming up with a more generic and marketing-wizard type of nickname for the team, while drawing attention to the province of Manitoba rather than the city of Winnipeg, smacks of being a bogus grab to sell and push more merchandise.

Perhaps we’ve found out where the brains behind the Islanders switching from their traditional logo to the infamous “fisherman” have disappeared to. After all, if you want to ruin the support you might get for bringing  a team back to Winnipeg saying you won’t go back to the old name is a pretty good way to do it.

Supporting an idea that hearkens back to something you grew up with does wonders to make people feel good about making it happen. Changing that up and making it abundantly corporate from top to bottom under the guise of trying to make it your own new thing is cold, calculating, and worst of all boring. If we’re going to get hockey back to Winnipeg, make it something that’s lovable and worth rallying around. If it’s the Coyotes that are going end up back there, that’s the best sort of PR you could ask for.

Carolina, Columbus wins highlight Stadium Series’ importance for Pens

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NBC’s coverage of the 2018-19 NHL season continues with Saturday’s Stadium Series matchup between the Pittsburgh Penguins and Philadelphia Flyers from Lincoln Financial Field. Coverage begins at 8 p.m. ET on NBC. You can watch the game online and on the NBC Sports app by clicking here.

Saturday night won’t feel like any other night for the Penguins and Flyers. It’s just human nature.

How can you not be distracted by the pageantry of an outdoor game and all of the hoopla that comes with it? From dealing with those unique environs to wondering if such an environment will even allow for competitive hockey (thanks a lot, rain), there’s just a lot going on.

That’s something to consider for any such contest, yet when it happens this late into February, the teams involved really need to find a way to focus. With the Flyers virtually out of the race, the onus is then on the Penguins to make sure they win Saturday’s game. After all, if the 2019 Stanley Cup Playoffs began at this very moment, the Penguins would be out of the mix.

[Penguins say the right things]

As you can see in the post linked above, the Penguins were already emphasizing that they’re focused on getting this win coming into the weekend, but recent events really cement that this isn’t just a fun event for the Pens.

Blue Jackets move up, and make a big move

Earlier this week, the Penguins moved ahead of the Blue Jackets, but that margin was smaller than it seemed because Columbus had two games in hand.

The Blue Jackets won both of those games, impressively beating the Senators on Friday and Sharks on Saturday by a combined score of 7-0. This leaves the Penguins two full points behind Columbus heading into the 2019 Stadium Series that’s moments away.

[WATCH LIVE – COVERAGE BEGINS AT 8 P.M. ET – NBC]

Blue Jackets (third place in Metro): 35-23-3, 73 points, 35 regulation/overtime wins, 61 games played
Penguins (ninth place in East): 32-22-7, 71 points, 31 ROW, 61 GP

The good news for the Penguins is that they have quite a bit of control of their own fate against Columbus. They place against the Blue Jackets three more times this season, with those head-to-head matches all coming by March 9.

The bad news is that they’ll be facing a more loaded version of this Blue Jackets team, if Columbus decides to keep Artemi Panarin and Sergei Bobrovsky for the rest of the season, as trading for Matt Duchene makes a good team far scarier to face.

So … finishing ahead of the Blue Jackets won’t be easy.

Hurricanes storm past Pittsburgh, too

The Hurricanes also shut out their opponents on Saturday, as Carolina beat the Dallas Stars 3-0. That win gives the Hurricanes a small lead for the East’s second wild-card spot, at least for now:

Hurricanes (second WC): 33-23-6, 72 points, 32 ROW, 62 GP
Penguins (ninth place): 32-22-7, 71 points, 31 ROW, 61 GP

While Columbus has a decent (though far from insurmountable) edge on Pittsburgh, the gap between the Hurricanes and Penguins is tiny. Carolina and Pittsburgh also face each other two more times in 2018-19, so far all we know, the East’s bubble races could come down to those games.

(The Blue Jackets and Hurricanes meet one more time in the regular season: a March 15 contest in Carolina.)

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The last 24 hours or so haven’t been kind to the Penguins’ playoff hopes, yet the fierce challenges from Columbus and Carolina should at least keep Pittsburgh alert. Of course, if any team would love to spoil things for the Penguins, wouldn’t it be the Flyers?

James O’Brien is a writer for Pro Hockey Talk on NBC Sports. Drop him a line at phtblog@nbcsports.com or follow him on Twitter @cyclelikesedins.

WATCH LIVE: 2019 Stadium Series – Flyers vs. Penguins

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NBC’s coverage of the 2018-19 NHL season continues with Saturday’s Stadium Series matchup between the Pittsburgh Penguins and Philadelphia Flyers from Lincoln Financial Field. Coverage begins at 8 p.m. ET on NBC. You can watch the game online and on the NBC Sports app by clicking here.

The last meeting between the Penguins and Flyers saw some fireworks, as Evgeni Malkin was given a match penalty after he intentionally swung his stick at Michael Raffl’s head after Raffl had punched him in the back of the head. Malkin was suspended one game for the incident, but will likely have a target on his back heading into Saturday’s game.

After winning four of five games and looking once again like a playoff team, Pittsburgh was throttled by the Sharks on Thursday night to the tune of 4-0. Frustration boiled over with 4:36 to play in the third period, when Sidney Crosby was throwing fists with San Jose’s Brenden Dillon and Micheal Haley, while Penguins head coach Mike Sullivan was ejected.

Once left for dead in last place in the NHL, the Flyers had a remarkable turnaround in the New Year to climb back into the playoff picture during February, but are running low on time after back-to- back clunkers against Tampa Bay (lost 5-2) and Montreal (lost 5-1). With the Trade Deadline approaching on Monday, the Flyers might be forced to sell.

This is Philly’s final game before Monday’s trade deadline. One name that has been thrown around for weeks is Wayne Simmonds, who is an unrestricted free agent after this season.

Now 30, Simmonds has spent the last 8 seasons with the Flyers since being traded to Philadelphia from the Kings. He’s appeared in 613 games for the Flyers (including the playoffs), and Saturday could very well be his last in the orange and black.

Radko Gudas is not eligible to play in this game due to his two-game suspension for high-sticking Nikita Kucherov on Tuesday.

[WATCH LIVE – COVERAGE BEGINS AT 8 P.M. ET – NBC]

What: Pittsburgh Penguins at Philadelphia Flyers
Where: Lincoln Financial Field
When: Saturday, Feb. 23, 8 p.m. ET
TV: NBC
Live stream: You can watch the Penguins-Flyers stream on NBC Sports’ live stream page and the NBC Sports app.

PROJECTED LINEUPS

PENGUINS
Jake Guentzel – Sidney Crosby – Patric Hornqvist
Zach Aston-Reese – Evgeni Malkin – Phil Kessel
Jared McCannNick BjugstadBryan Rust
Tanner PearsonMatt CullenDominik Simon

Brian DumoulinKris Letang
Jack JohnsonJustin Schultz
Marcus PetterssonChad Ruhwedel

Starting goalie: Matt Murray

FLYERS
Claude GirouxNolan PatrickTravis Konecny
Oskar LindblomSean CouturierJakub Voracek
Michael Raffl – Scott Laughton – Wayne Simmonds
James van RiemsdykPhilip VaroneJustin Bailey

Ivan ProvorovTravis Sanheim
Robert HaggAndrew MacDonald
Shayne Gostisbehere – Phil Myers

Starting goalie: Brian Elliott

Six-time Emmy Award-winner Mike ‘Doc’ Emrick (play-by-play), U.S. Hockey Hall of Fame member Eddie Olczyk (analyst), and Emmy Award-winner Pierre McGuire (‘Inside-the-Glass’ analyst) will have the call from Lincoln Financial Field in Philadelphia, Pa. Liam McHugh will anchor studio coverage on-site in Philadelphia alongside Mike Milbury, Keith Jones, and Jeremy Roenick.

Flyers’ Hart kept injury a secret, expected to miss 7-10 days

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PHILADELPHIA — Carter Hart’s injury happened before the Philadelphia Flyers’ 5-1 loss to the Montreal Canadiens on Thursday night. The problem was he didn’t tell anyone about it until after Friday’s practice at Lincoln Financial Field ahead of the Stadium Series game (8 p.m. ET; NBC) against the Pittsburgh Penguins.

So when Flyers head coach Scott Gordon addressed the media Friday and announced that Brian Elliott would start the game, he had no idea Hart, whom many expected would be starting, was injured. Hart participated fully in the team’s practice and then spoke with reporters afterward and expressed his disappointment with the decision while not giving off any inkling something was up.

Gordon said that Hart’s injury was discovered Friday night by team doctors, one day after the he allowed three goals on nine shots.

“Carter, to his credit, was trying to fight through it [vs. Montreal], and it was a little more severe than he thought,” Gordon said.

The Flyers announced on Saturday morning that Hart would be out a “minimum of 10 days” with a lower-body injury. Gordon said hours before the Stadium Series game it would be more like 7-10 days. Either way, Hart will miss a handful of games and their two losses this week to Montreal and Tampa Bay — which Hart was pulled from both — effectively ended their already-slim chances at grabbing an Eastern Conference playoff spot.

After the injury was been discovered, Gordon looked back at the Canadiens game and could see something was up with Hart.

“I couldn’t tell if he was favoring,” Gordon said. “I don’t necessarily look at just the goals if I’m gonna pull the goaltender. It’s more about how he’s handling the rebounds and I felt like pucks were coming off him funny. Like the third goal, usually he puts that to the corner or he’s tied that up and it popped out in front and Robert Hagg cleared it to the corner. I don’t know if that had any impact. I don’t know. I haven’t spoken with him on the specific shots. It was a shot where he reached up and he got a piece of it but he didn’t handle it. There was a couple rebounds that I thought were kind of awkward. Whether that has to do with it or not, maybe it was on his mind. I don’t know.”

With Hart sidelined, that leaves the Flyers with Elliott and Cam Talbot as their options in net. With a back-to-back next Thursday and Friday against Columbus and New Jersey, that will likely see Talbot make an historic debut. Whenever Talbot gets into a game for the Flyers the franchise will set an NHL record by using its eighth goaltender this season.

MORE 2019 STADIUM SERIES:
Penguins ready to enjoy Stadium Series, but focus is on two points
Why Scott Gordon chose Elliott over Hart for Stadium Series start
2019 Stadium Series by the numbers
Simmonds’ mind on helping Flyers, not NHL trade deadline
Scott Hartnell Q&A

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Sean Leahy is a writer for Pro Hockey Talk on NBC Sports. Drop him a line at phtblog@nbcsports.com or follow him on Twitter @Sean_Leahy.

Skinner leaves game after leg injury, makes third period return

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For a second there, it looked horrible.

Jeff Skinner, writhing in pain on the ice after a gruesome-looking leg injury and having to be helped off the ice by teammates and then helped down the tunnel by trainers, seemed to be in bad shape.

The 26-year-old got tangled up with newly-acquired Washington Capitals forward Carl Hagelin during the second period of Saturday’s game.

Hagelin got his stick between Skinner’s shin pads and the latter’s left skate picked into the ice, twisting his ankle in ways it should not.

Skinner was in obvious pain as soon as he hit the deck, at one point trying to push with his right leg toward the Sabres bench.

He missed the rest of the second period but remarkably, given the video you just watched, returned for the third, much to the surprise of everyone.

Skinner laughed when he told Buffalo News Sports’ Lance Lysowki that the team has good training staff. Skinner said he felt pain immediately after the play but was fine once he got to the room to test it.

“There’s a lot of things that go through your mind,” Skinner said. “At first you’re just wondering what’s wrong with it. …The tests went pretty well and I was able to come back.”

Skinner has been a godsend for the Sabres with 36 goals, just one off his career-high set two seasons ago when he was with the Carolina Hurricanes. The Sabres splashed for Skinner in the offseason and he’s been worth every penny in the final year of his six-year, $34.350 million contract.

The Sabres sit seven points back of the Pittsburgh Penguins for the final wildcard spot in the Eastern Conference and had just three wins in their past 10 games heading into Saturday.


Scott Billeck is a writer for Pro Hockey Talk on NBC Sports. Drop him a line at phtblog@nbcsports.com or follow him on Twitter @scottbilleck