Marketing failure – Report: If NHL returns to Winnipeg, team won’t be named Winnipeg Jets

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While we don’t know if the NHL is going to make a return to Winnipeg, the speculation of how things will go with the return of the Winnipeg Jets has been well underway for the last few years thanks to the ongoing saga of the Phoenix Coyotes. Lots of NHL fans are nostalgic for those days in the 1980s and 1990s when trips to Winnipeg meant seeing Keith Tkachuk or  Teemu Selanne and the Jets taking the ice clad in white, blue, and red swelling with pride for the city.

As things go when people with money and big ideas for marketing get involved, some of the ad wizards in Manitoba, Canada think it would be a great idea when/if the NHL returns to Winnipeg that the team not be known by that clunky old name that everyone outside of Arizona loves and adores.

Dave Wheeler of the Winnipeg Sun tells us that if NHL hockey is to be played again in Winnipeg, they won’t be calling the team the Winnipeg Jets.

I have it under good authority, that a name, jersey scheme, and logo have already been designed and are ready to go for when the team makes our city its home.

The bad news for some fans — it will not be the Jets. From what I do know, the team will go under the moniker of the Manitoba (TBA).

Making it a provincial team makes financial sense for corporate support, bringing in more dollars from outside the city. Same idea as the Saskatchewan Roughriders, who would have nearly as much support if they were the Regina Roughriders. I have heard some names bounced around the rumour mill, but nothing has been confirmed.

Financial and corporate sense at the local level, perhaps but if this proved to be true at all, the good folks coming up with these ideas in Manitoba might want to step outside of the fishbowl and take a look around. The situation in Phoenix has the added allure for fans because many people were opposed to taking away the Jets in the first place.

Jets merchandise is still sold and marketed by the NHL now and remains very popular thanks to the warm feelings people have from seeing Selanne score 76 goals his rookie season or from growing up playing video games emblazoned with Jets logo and players to make use of. Coming up with a more generic and marketing-wizard type of nickname for the team, while drawing attention to the province of Manitoba rather than the city of Winnipeg, smacks of being a bogus grab to sell and push more merchandise.

Perhaps we’ve found out where the brains behind the Islanders switching from their traditional logo to the infamous “fisherman” have disappeared to. After all, if you want to ruin the support you might get for bringing  a team back to Winnipeg saying you won’t go back to the old name is a pretty good way to do it.

Supporting an idea that hearkens back to something you grew up with does wonders to make people feel good about making it happen. Changing that up and making it abundantly corporate from top to bottom under the guise of trying to make it your own new thing is cold, calculating, and worst of all boring. If we’re going to get hockey back to Winnipeg, make it something that’s lovable and worth rallying around. If it’s the Coyotes that are going end up back there, that’s the best sort of PR you could ask for.

Predators have one big problem to solve

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Some NHL teams are closer to being perfect than others, but no group of players is without flaw. The Nashville Predators are off to a great start. They’re tied for the best record in the NHL at 13-5-1, but the Preds have a huge issue they’re going to have to address sooner or later.

When it comes to goals scored, they’re currently ninth in the NHL with 62. When it comes to goals against, the Predators (44 goals allowed) only trail Winnipeg by one for top spot. So, what’s the glaring weakness? It’s the power play, which currently ranks dead-last in the NHL at 10.8 percent. No other team is below 12.7 percent this season. Yikes!

The Predators are heading into this weekend’s game against the Los Angeles Kings on a three-game losing skid. They’ve dropped one-goal decisions to Anaheim (shootout), San Jose and Arizona. During that stretch, they’ve gone 0-for-15 on the man-advantage. You think a power-play goal here or there would have made a difference in three one-goal games? Definitely.

A perfect example of that came on Monday night in Anaheim. The Preds went 0-for-7 on the power play in that one, including a 4-on-3 man-advantage in overtime. Sometimes scheme is the issue, but other times it’s just about the opponent’s aggressive penalty kill, or their goalie. In overtime, it was all about Ducks goalie John Gibson, who stoned Ryan Johansen right in front of the net.

As TSN’s Travis Yost pointed out earlier this week, one of the major issues might be how much ice time their defensemen are getting on the man-advantage. Many teams have opted to use four forwards on the power play this season, but the Preds aren’t typically one of them. Because they’re loaded with defensemen like P.K. Subban (now injured), Roman Josi and Ryan Ellis, they feel like those players are the best options in that kind of scenario. Now that Subban’s been placed on injured reserve, they could decide to hand more ice time to their forwards.

Of the eight power-play goals they’ve scored this season, three have come off the stick of Filip Forsberg. No other player has more than one. And just one of the eight goals has been scored by a defenseman, and that’s Josi.

“I thought we started to get some looks in the overtime,” head coach Peter Laviolette said after Monday’s game against Anaheim, per The Tennessean. “We could’ve won the game a bunch of times on the power play and it just didn’t go for us, so that’s where we’re at right now with it. It’s gotta be better.”

The good news for Nashville, is that they’re going to be home for the majority of the remaining days in November and early December, which means they’ll have ample practice time to work on this significant issue. Eight of the Predators’ next nine games will be at Bridgestone Arena. The only road game they’ll play between now and Dec. 3 will be in St. Louis.

Imagine how dangerous the Preds will be if they get their power play sorted out? That’s a scary thought.

Joey Alfieri is a writer for Pro Hockey Talk on NBC Sports. Drop him a line at phtblog@nbcsports.com or follow him on Twitter @joeyalfieri.

PHT Morning Skate: Niederreiter’s slow start; Gritty’s first snowfall

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Welcome to the PHT Morning Skate, a collection of links from around the hockey world. Have a link you want to submit? Email us at phtblog@nbcsports.com.

• 16 teams made up of developmentally disabled hockey players are participating in a tournament that they’re dedicating to two people who died in the Tree of Life synagogue mass shooting. (Pittsburgh Post-Gazette)

• This Washington Capitals fan went all the way to Antarctica to remind the penguins which team won the Stanley Cup last season. (Washington Post)

• Who’s the bigger threat on the power play, Alex Ovechkin or Patrik Laine? (The Point)

• One month into the 2018-19 season, it looks like both the Arizona Coyotes and Montreal Canadiens came away happy with the Max Domi-for-Alex Galchenyuk swap. (Featurd)

• Gritty got to enjoy his first snow fall on Thursday. Here’s what he had to say: “Zamboni dust! IT’S FALLING FROM THE SKY.” (NBC Sports Philly)

• Getting Jakob Forsbacka Karlsson’s name on the back of a jersey is not an easy accomplishment. (NHL.com)

• Since we just passed hall of fame weekend, Puck Junk decided to look at the bad hockey card hall of fame class for 2018. There’s some real beauties in here. (Puck Junk)

• The Oilers don’t like to put Connor McDavid and Leon Draisaitl on the same line unless they have to. But if Tuesday’s win over Montreal was any indication, those two will stick together. (The Score)

• Josh Ho Sang is clearly starting to get more comfortable in the AHL. Could an NHL call up be in the cards for him? (Trentonian.com)

• Cecilie Olsen is a 24-year-old woman that’s running a men’s professional hockey team in Norway. (ESPN)

• The Dallas Stars’ lack of scoring depth is well-documented. Their latest experiment consists of trying Brett Ritchie on the second line with Jason Spezza. (Defending Big D)

• Blackhawks forward Chris Kunitz has been through a mid-season coaching change that got off to a rocky start. Things ended up working out for that edition of the Pittsburgh Penguins though. Will the same thing happen for the ‘Hawks? (NBC Sports Chicago)

• Many of the Buffalo Sabres have shown remarkable improvement this season, but others, like Vladimir Sobotka, have regressed badly. (Die by the Blade)

• Rotoworld’s Gus Katsaros broke down Nino Niederreiter‘s slow start to the season. (Rotoworld)

Joey Alfieri is a writer for Pro Hockey Talk on NBC Sports. Drop him a line at phtblog@nbcsports.com or follow him on Twitter @joeyalfieri.

The Buzzer: Point’s 91 second hat trick; Kinkaid ties NHL-lead with third shutout

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Three stars

1. Brayden Point, Tampa Bay Lightning

Three goals in 91 seconds, all on the power play. What a night and what a way to score your first career hat trick.

Point becomes the second fastest player to score three goals on the power play after the late, great Jean Beliveau (he did it in 44 seconds back in 1955). He also now ranks sixth all-time in terms of the fastest hat-trick.

Point also shot up the goal-scoring rankings for this season, now sitting in a tie for third place with 12 goals. Oh, and the Lightning bested the Penguins 4-3 to boot.

2. Anthony Beauvillier, New York Islanders

Beauvillier scored his first career hat trick and added an assist in 7-5 Islanders win against the New York Rangers.

Beauvillier had just one goal coming into the game and no assists. His first apple of the season came on Leo Komarov‘s third-period goal, which stood as the game winner.

Perhaps Thursday’s game will get Beauvillier going again. He had 21 goals in 71 games last season but had just one tally through 16 games entering Thursday.

3. Keith Kinkaid, Florida Panthers

The man known as ‘Blockaid’ on Twitter lived up to his handle on Thursday night, steering aside all 29 shots he faced from the Philadelphia Flyers in a 3-0 win.

Kinkaid is now tied for the NHL lead in shutouts at three with Marc-Andre Fleury. It wasn’t just a standard, run-of-the-mill night for Kinkaid, either. As you will see below, Kinkaid had to pull out a miraculous save to preserve the goose egg.

Other notable performances

  • Nikita Kucherov assisted on all three of Point’s goals.
  • Patric Hornqvist was great for the Penguins, scoring a brace and adding an assist in a losing effort.
  • Craig Anderson stopped 34-of-35 in a 2-1 win for the Ottawa Senators at home to Detroit, including shutting the door on two penalty shots within seconds of each other.
  • Michael Grabner scored his league-leading fourth shorty of the year and the 10th of the season for the Coyotes. The league record for more shorthanded goals in a season is 36. Arizona is well on their way to eclipsing that.
  • Speaking of Arizona, Darcy Kuemper was a bloody stud on Thursday, stopping 44-of-45 shots he faced — a new career high — in a 2-1 win against the Nashville Predators. Twelve of his saves came on on the penalty kill and he took a penalty himself for good measure.
  • Mikko Koivu was gifted a goal and added two helpers as the Minnesota Wild ran over the Vancouver Canucks 6-2.
  • Cary Price made 43 saves to help the Montreal Canadiens to a 3-2 win against the Calgary Flames.
  • Mitch Marner assisted on the game-winner and then put the game to bed with his sixth of the season as the Toronto Maple Leafs prevailed in a 5-3 win against the San Jose Sharks.

Highlights of the night

Kinkaid’s shutout-preserving save:

Point’s hatty:

Beauvillier’s hatty:

You always remember your first time:

Factoids

Scores

Islanders 7, Rangers 5

Devils 3, Flyers 0

Lightning 4, Penguins 3

Blue Jackets 7, Panthers 3

Senators 2, Red Wings 1

Wild 6, Canucks 2

Canadiens 3, Flames 2

Coyotes 2, Predators 1

Maple Leafs 5, Sharks 3


Scott Billeck is a writer for Pro Hockey Talk on NBC Sports. Drop him a line at phtblog@nbcsports.com or follow him on Twitter @scottbilleck

Canucks’ Bachman gifts Mikko Koivu with easy power-play goal

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Mikko Koivu won’t score an easier goal in his life.

And he can thank Vancouver Canucks goalie Richard Bachman for that.

Bachman was in a giving mood in the first period against Koivu’s Minnesota Wild on Thursday night. With the Canucks trying to kill off a Wild power play, Bachman tried to be a hero on an outlet pass from behind his net after Koivu dumped it into Vancouver’s zone.

What occurred next was less than heroic:

It is Bachman’s first start with the Canucks this season and just his 48th NHL game for the American Hockey League veteran. The 31-year-old is playing backup to Jacob Markstrom while Anders Nilsson has been on the shelf since late October with a fractured finger.

To Bachman’s credit, the pass was as good a tape-to-tape job as you’ll see from a goalie. He’ll just want to find a teammate’s stick next time.


Scott Billeck is a writer for Pro Hockey Talk on NBC Sports. Drop him a line at phtblog@nbcsports.com or follow him on Twitter @scottbilleck