Marketing failure – Report: If NHL returns to Winnipeg, team won’t be named Winnipeg Jets

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While we don’t know if the NHL is going to make a return to Winnipeg, the speculation of how things will go with the return of the Winnipeg Jets has been well underway for the last few years thanks to the ongoing saga of the Phoenix Coyotes. Lots of NHL fans are nostalgic for those days in the 1980s and 1990s when trips to Winnipeg meant seeing Keith Tkachuk or  Teemu Selanne and the Jets taking the ice clad in white, blue, and red swelling with pride for the city.

As things go when people with money and big ideas for marketing get involved, some of the ad wizards in Manitoba, Canada think it would be a great idea when/if the NHL returns to Winnipeg that the team not be known by that clunky old name that everyone outside of Arizona loves and adores.

Dave Wheeler of the Winnipeg Sun tells us that if NHL hockey is to be played again in Winnipeg, they won’t be calling the team the Winnipeg Jets.

I have it under good authority, that a name, jersey scheme, and logo have already been designed and are ready to go for when the team makes our city its home.

The bad news for some fans — it will not be the Jets. From what I do know, the team will go under the moniker of the Manitoba (TBA).

Making it a provincial team makes financial sense for corporate support, bringing in more dollars from outside the city. Same idea as the Saskatchewan Roughriders, who would have nearly as much support if they were the Regina Roughriders. I have heard some names bounced around the rumour mill, but nothing has been confirmed.

Financial and corporate sense at the local level, perhaps but if this proved to be true at all, the good folks coming up with these ideas in Manitoba might want to step outside of the fishbowl and take a look around. The situation in Phoenix has the added allure for fans because many people were opposed to taking away the Jets in the first place.

Jets merchandise is still sold and marketed by the NHL now and remains very popular thanks to the warm feelings people have from seeing Selanne score 76 goals his rookie season or from growing up playing video games emblazoned with Jets logo and players to make use of. Coming up with a more generic and marketing-wizard type of nickname for the team, while drawing attention to the province of Manitoba rather than the city of Winnipeg, smacks of being a bogus grab to sell and push more merchandise.

Perhaps we’ve found out where the brains behind the Islanders switching from their traditional logo to the infamous “fisherman” have disappeared to. After all, if you want to ruin the support you might get for bringing  a team back to Winnipeg saying you won’t go back to the old name is a pretty good way to do it.

Supporting an idea that hearkens back to something you grew up with does wonders to make people feel good about making it happen. Changing that up and making it abundantly corporate from top to bottom under the guise of trying to make it your own new thing is cold, calculating, and worst of all boring. If we’re going to get hockey back to Winnipeg, make it something that’s lovable and worth rallying around. If it’s the Coyotes that are going end up back there, that’s the best sort of PR you could ask for.

Deal for Coyotes’ proposed arena approved by Tempe council

David Kirouac-USA TODAY Sports
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TEMPE, Ariz. — The Tempe City Council has unanimously approved a proposal for a new Arizona Coyotes arena and entertainment district, clearing the way for a public vote on the project next year.

The City Council approved the proposal 7-0 after a lengthy meeting that included NHL Commissioner Gary Bettman.

The $2.1 billion project would include a 16,000-seat arena, practice rink, 1,600 apartments, two hotels and a theater. Approval of the project was the final step before it goes to referendum on May 16.

The team is currently playing at Arizona State’s 5,000-seat Mullett Arena, by far the NHL’s smallest arena.

The Coyotes have been searching for a permanent home since the city of Glendale pulled out of a multimillion-dollar lease at Gila River Arena. Arizona had been playing on an annual lease until Glendale said it would not be renewed for the 2022-23 season.

Bruins extend NHL-record season-opening home win streak

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BOSTON — Taylor Hall scored twice and the Boston Bruins extended their NHL-record streak of home victories to open a season to 13 games with a 3-1 victory over the Tampa Bay Lightning.

Backup goalie Jeremy Swayman made 27 saves and Brad Marchand added an empty-netter for the Bruins, whose 3-2 overtime win over Carolina on Friday broke the record of 11 set by the 1963-64 Chicago Blackhawks and matched by the Florida Panthers last season.

“For us, it’s more about our process that allows us to have positive outcomes,” Bruins first-year coach Jim Montgomery said of the streak. “We’re together on how we think things should work and we believe in that process.”

Steven Stamkos had a power-play goal, raising his career point total to 999, and Andrei Vasilievskiy stopped 23 shots for Tampa Bay. The Lightning had won six of their last seven games.

“I think these are the (games) you circle,” Tampa Bay center Ross Colton said. “These are the ones you want to measure up against. For the most part, I think we played really well.”

Hall snapped off a shot from the slot for the eventual winner 2:49 into the third period after collecting a pass from Nick Foligno, who started to circle the net before quickly turning and centering the puck.

“I think we’re showing, that no matter who we’re playing, that its really about us and how we play,” Hall said. “We’re going to get team’s bests, they’re going to come hard. I think we have the confidence that if we play our game, we’re probably going to win.”

Swayman came across the crease, flashing his right pad to make a splendid stop on Corey Perry with just under seven minutes left in the game.

“That’s the best he’s looked this year to me,” Montgomery said of his netminder. “Very calm in the crease.”

Tampa Bay had tied it on Stamkos’ score with 1:40 left in the second period.

Swayman stopped about four or five excellent chances in the period before Stamkos scored on a one-timer off a pass from Nikita Kucherov from near the left circle.

“Even though we’ve had success in the win column, it doesn’t mean guys haven’t gone up and down in different mental states and stuff,” Swayman said. “They’re doing what it takes to perform on the ice, and that’s special.”

In an opening period with few quality scoring opportunities, Hall made it 1-0 just 67 seconds into the game. Positioned in the slot, Hall tipped in Brandon Carlo‘s shot from the point, with the puck dropping from about waist high and going between Vasilievskiy’s pads.

Vasilievskiy robbed Jake DeBrusk‘s short-handed bid midway into the period with a blocker stop when the winger broke free for a wrister between the circles.

DOWN BUT NOT OUT

Bruins standout defenseman Charlie McAvoy was down for a while after the puck deflected under his visor and hit him on the bridge of his nose. He got up slowly, headed down the runway toward the locker room, but quickly came back and didn’t a shift.

NOTES: Stamkos, who had two goals, including the game-winner in a 6-5 OT victory at Buffalo on Monday night, notched his 26th career goal against the Bruins. . Boston defenseman Derek Forbort returned to the lineup after missing the previous 11 games with a broken finger, and forward Trent Frederic was back after being sidelined the last two games with an undisclosed injury.

UP NEXT

Lightning: At the Philadelphia Flyers on Thursday.

Bruins: Host the Colorado Avalanche Saturday night.

Stars sign Roope Hintz to 8-year, $67.6M extension through 2030-31

roope hintz
Jerome Miron/USA TODAY Sports
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FRISCO, Texas — The Dallas Stars have signed center Roope Hintz to an eight-year, $67.5 million contract extension.

The deal takes effect at the start of next season, and goes through the 2030-31 season with an average value of $8.45 million.

Hintz has 88 goals and 106 assists in his 261 games over five NHL seasons, all with the Stars. The 26-year-old Finland native set career highs with 37 goals and 35 assists last season, and has eight goals and 16 assists in 22 games this year.

“Roope is a dynamic two-way centerman who has proven to be one of the best at his position in the NHL,” Stars general manager Jim Nill said. “He’s developed into one of our most versatile players, making an impact on special teams and at even strength, and can be counted on by our coaching staff in every situation.”

Devils rally from two goals down to beat Rangers 5-3

Vincent Carchietta-USA TODAY Sports
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NEW YORK – Jack Hughes and Michael McLeod scored in the second period, Vitek Vanecek stopped 35 shots and the surging New Jersey Devils rallied from an early two-goal deficit to beat the New York Rangers 5-3 on Monday night.

Yegor Sharangovich had two goals and Tomas Tatar also scored to help the first-place Devils win their third straight since having their 13-game winning streak snapped last week. New Jersey has won 10 straight road games and has only one loss since starting the season 3-3-0.

The Rangers raced to a 2-0 lead just three minutes into the contest but the Devils scored twice to tie it later in the first period to tie it and then scored twice in the second period to take the lead.

“We stayed with our game. There was a calmness on the bench,” Devils coach Lindy Ruff said of his team’s early deficit. “All I said on the bench was ‘let’s get the next goal and we’ll be back in the game.”‘

Vanecek improved to 11-2-0 as scattered chants of “Let’s Go Devils” were heard at Madison Square Garden.

The Devils have made the playoffs only once – in 2018 – since beating the Rangers in six games in the 2012 Eastern Conference finals.

“It was great to hear the fans here on our side,” Devils forward Miles Wood said. “We can’t thank them enough.”

Artemi Panarin, Mika Zibanejad and Vincent Trocheck scored and Chris Kreider had two assists for the Rangers, who fell to 4-5-3 at home. Igor Shesterkin had 33 saves.

New York also lost its second straight at home in a disheartening fashion. The Rangers squandered a 3-0 third-period lead against Edmonton on Saturday to lose 4-3. Last season, they won 27 of 41 games at the Garden.

“When one thing goes wrong it starts to snowball on us,” Rangers defenseman Ryan Lindgren said. “We keep saying we have to play a full 60. You can’t keep talking about it, you have to go out and do it.”

Rangers coach Gerard Gallant credited the young and hungry Devils with playing a superior game.

“They put lots of offense at you, they play fast and they showed that,” Gallant said. “Tonight they were the better team.”

Tatar narrowed the deficit to 2-1 at 7:31 of the first with a nifty high backhand shot past Shesterkin for his sixth of the season. Jesper Bratt had an assist on the play, giving him a point in 18 for the Devils’ 23 games this season.

Sharangovich tied it with an unassisted goal with 6:35 left in the first.

Hughes put the Devils ahead at 5:44 of the second after he gained a stride on Lindgren before sliding the puck past Shesterkin for his 12th of the season and fourth in the last two games.

McLeod made it 4-2 at 9:40 with his third goal after Wood hit the crossbar behind Shesterkin.

“I have to play better,” said , who was also in goal for Saturday’s meltdown against Edmonton and has lost three of his last five games.

It was the fourth time in their last six games the Devils scored at least four times and New Jersey improved to 9-0-0 when the 21-year-old Hughes – the top overall pick by the Devils in the 2019 draft – has a goal.

Trocheck scored his eighth goal on the power play for the Rangers with 6:42 left in the third to pull within one, but Sharangovich added an empty-netter with 16 seconds remaining to seal the win.

The Devils improved a franchise-best 13-1-0 in November and an NHL-best 16-0-0 when leading after two periods.

“It’s fun playing here,” Hischier said. “It feels great to beat the Rangers,?

Panarin scored 1:20 into the game to end a personal 12-game goal-scoring drought with his sixth of the season and first since Oct. 30 at Arizona.

Zibanejad made it 2-0 at 3:01 with his team-best 11th of the season.

UP NEXT

Devils: Host Nashville on Thursday night.

Rangers: At Ottawa on Wednesday night.