Note: this isn’t the first time I’ve made this argument, but I think it’s worth another look (and I’ll provide some new supporting reasons for why it might work).
There are plenty of critics of the NHL All-Star Game (and similar contests in other sports) and with good reason. When you take the necessity and danger out of a sports contest – especially in a violent sport like hockey or football – the excitement level drops quite a bit. Even the most dazzling plays seem ordinary because they happen in an exhibition game.
Brendan Shanahan and the NHL already accomplished their goal of adding some much-needed buzz and drama to the event by instituting a Fantasy Draft, which takes place on Friday. (Check out the teams Joe and I drafted during PHT’s own Mock Draft.)
But that doesn’t mean it cannot be more fun and cannot see even more improvements. I think the NHL (or many other sports leagues) would greatly benefit by moving its all-star game to the preseason. Here are a few reasons why doing so would add another helping of pizazz to the contest.
The list of players participating in this weekend’s event is an astounding collection of talent, but injuries kept some of its biggest names out of the game. There’s no Sidney Crosby, Evgeni Malkin, Pavel Datsyuk, Jarome Iginla and so on because of wear and tear or worse.
Obviously off-season surgeries will cause some problems, but I’m guessing there will be far less issues in September or early October than late January.
Heck, if you offer players a week off from training camp to participate, you might get close to 100 percent attendance.
Higher demand when supply is low
When do hockey fans (and fans of other sports) crave their sport the most: before a single game has been played or more than halfway through the season? Why not collect the sport’s biggest stars when people miss them the most?
Interesting format opportunities
One cool idea that could work better in the preseason: Defending Stanley Cup Champions vs. All-Stars. Take the last Cup winner for example. Gather Dustin Byfuglien and other departing members along with remaining Chicago Blackhawks together for one last hurrah. Present them their championship rings and let them play against a collection of big names to test the chemistry vs. high-end talent question. Benefit from the ratings you’d probably garner when one big market such as Chicago tunes in to see their beloved champs together one more time.
Hype up the upcoming season, particularly the Premiere Games
There are people who wonder if the season-opening overseas Premiere Games are a failed experiment, but maybe they just need more build-up? The league could use the All-Star Game to generate buzz for the opening of the season and raise awareness for those first few games, which often air during odd hours of the day in North America.
Anyway, those are some reasons why a preseason All-Star Game might be better for the NHL. What do you think? Should the league hold in the preseason, after the season or keep it the same way? Let us know in the comments.