It wouldn’t be a day in the NHL if there wasn’t more idle chatter about attendance problems in select NHL cities. Today, both Columbus and Glendale, Arizona each get put through the wringer courtesy of a couple different columns today. The Columbus Blue Jackets have been noticed on a couple of occasions this year for having embarrassingly low single-game attendance marks this season. Stu Hackel of the New York Times, courtesy of Habs Inside/Out took a look at what’s going on in Columbus and says that winning might help solve the problems there but there’s always a catch.
Even the current problems in Columbus haven’t caught the team by surprise. In September, team president Mike Priest admitted he expected some low crowds in the early going, even as low as 8.500.
Columbus specifically has some problems the others don’t. Unlike Tampa Bay, Dallas and Phoenix, they are not a big market. As Derek Zona points out on his blog Copper and Blue, Columbus is “the 24th-largest market in the NHL, and its rank of 21st out of 24 U.S. markets. It’s small, economically-speaking, compared to even places like Pittsburgh (27% larger), St. Louis (43% larger), and Minneapolis (115% larger). Overall entertainment dollars aren’t as plentiful in Columbus, and those dollars certainly aren’t going to chase terrible teams, and over the last ten years, the Blue Jackets can’t be considered anything else.”
Which brings us to another point [TSN’s Bob] McKenzie made on Team 990, namely, that when a team starts losing (or in the Blue Jackets case, almost never wins), there comes a point when the fans start to abandon a team and they may not come back even if the team reverses its fortunes.
In Columbus’ case, they’ve been a “winner” just once in their ten years in the NHL and that season ended with a four-game sweep in the playoffs at the hands of the Detroit Red Wings. That’s the sort of thing that can help grow a rivalry with a divisional opponent, except the Blue Jackets built off of that season by missing the playoffs the following year. Having to compete for the ticket dollar with Ohio State University football and basketball doesn’t help matters at all either.
In Arizona, things there are well documented and for many very embarrassing to see, but the Coyotes are in a similar situation to that of the Blue Jackets with the glaring exception of not having an ownership to lend stability to their situation. The Coyotes are always mentioned as candidates for relocation because of the ownership being in flux and that sort of thing wears down on the local support. As Nicholas Cotosonika of Yahoo! Sports shares with us, even some of the players are a bit baffled as to why there hasn’t been more immediate support this year for the Coyotes at Jobing.com Arena.
“I’m not sure if you had an owner or not if that was going to change the fact that you had 6,700 people (at that game),” said winger Ray Whitney, a 19-season NHL veteran who signed with the Coyotes in the offseason. “I don’t know what could be the cure or the fix for it. Winning? They won last year, and this year they had 6,700 at a game the other night. It’s just the way it is, I think.”
Whitney then added this exasperated tidbit.
“It’s frustrating,” Whitney said. “Especially with the season they had last year, you’d like to see that increase. But what can you do? There’s nothing you can do about it.”
Whitney is new to the game in Arizona and having this distinct lack of support from more fans in Glendale and Phoenix can create a bit of a culture shock. While some Coyotes veterans, like Shane Doan, are used to it by now, it’s the sort of thing that can get on your nerves a bit. Having 6,700 dedicated fans is great, but if you’ve got a 17,000+ seat arena it can feel like no one is watching.
The NHL and others in Arizona are convinced that getting a new owner in place that’s committed to staying in Arizona will turn things around with the locals. After all, who wants to plunk down NHL-level ticket prices for a team that might end up leaving town? Not too many people in a tight economy are that willing to shell out the bucks and you can’t fault them for that.
That said, a big deal was made during the playoffs to play up the support the Coyotes finally had after winning all season long and that the team had turned the corner as far as winning over the locals. So far this year, that claim can’t be made after having miserable turnouts for three out of four home games in Arizona this year, including 6,706 for a game against the Kings.
Can winning cure all the ills in Glendale and Columbus? It’s tough to say, but if both teams can stay strong all year perhaps we’ll get an accidental case study to see how things can play out and if both Columbus and Glendale are indeed worthy of having NHL teams for the long run.