The New York Islanders tend to do things their way, for better or worse. Sometimes that means barring journalists from covering their team, other times they blaze a new trail by signing a goalie for 10+ years or making another netminder their general manager. In the case of their latest third jerseys, the Islanders went back in time ever so slightly.
Imagine the horror that went through the marketing offices of the Ottawa Senators and Toronto Maple Leafs when photos from the Buffalo Sabres team store at First Niagara Center that appeared on hockey jersey and logo super site Icethetics showed that they already had the Senators and Maple Leafs new third jerseys, which haven’t been shown off yet, out on the racks for sale.
Both the Senators and Leafs had the option of either denying that’s what they’d look like and then curse out whoever was responsible for shipping them out or they could bite the bullet and say that the cat’s out of the bag and that’s what they’ll look like.
“While we are very disappointed to have our new jersey revealed in this manner, we are pleased to see the early comments from fans are extremely positive,” said Jeff Kyle, Senators vice-president of marketing. “We believe that this jersey will be a top seller in the National Hockey League this season, especially as fans learn the story behind how it was designed.
The heritage jersey pays tribute to the early Senators teams that won 11 Stanley Cups and was one the franchises that founded the NHL in 1917. The early Senators were considered the NHL’s first dynasty, with accomplishments so great that in 1950, sportswriters voted the Ottawa club as the team of the first half century in Canada.
Paying homage to the original Senators franchise that was in Ottawa is a nice touch and the barber pole striping going on with the sweater isn’t nearly as egregious as what the Montreal Canadiens did with their 100th anniversary heritage sweater two years ago.
While the Leafs haven’t said anything one way or another, Pension Plan Puppets are embracing the new sweater and the tribute that it pays to the 1967 Maple Leafs team, the last Leafs team to win the Stanley cup. This new third sweater also replace the white one they’ve used the last few seasons that had a blue shoulder yoke and the old-time style maple leaf crest. All that aside, PPP makes the point that how the team does has more of an effect on how popular the new duds are.
The success of the jersey will be tied directly to how well the team does while wearing them. While the jersey will obviously sell well (what TML related gear doesn’t?) it’s ultimate success will depend on the more memories that the team produces while wearing them.
Good point for sure. As for how they look, the old time style is always worthy of approval and the bold blue color of the Leafs sweater with a logo like what they had in their Stanley Cup season is a winner. While the Leafs and Senators both hate each other, they’ll be a couple of the nicer looking teams when sporting these sweaters.
Earlier this month, we took a look at what many believed were “leaked” designs for the New York Islanders’ new third jerseys. Sweater-centric blog Icethetics provides a confirmed final version of the third jersey, with the simple shift from white to gray accomplishing the impressive feat of downgrading the duds from “uninspired and bland” to downright ugly. (This post’s main image is of Icethetics’ mock-up.)
Let me get this disclaimer out of the way: I’m not a fashionable human. My typical summer garb is a bland T-shirt, ugly slip-on shoes and “perpetual tourist” shorts. So feel free to criticize me with cries of “glass houses” and such but … ugh, these are awfully unappealing sweaters.
Much like music, fashion can be a very subjective thing. Under normal circumstances, we’d ask if PHT readers like the design. You can feel free to argue the merits of those new duds in the comments, but let’s have a little more fun with this instead by asking a simple question: are these sweaters the worst the Islanders have pumped out?
Naturally, the Islanders have been around for decades, so it’s possible that another ugly design slipped under the radar. That’s why the poll has a write-in “other” category in case you think that there’s an uglier option out there.
OK, now that we’ve got those introductions out of the way, which is the worst Islanders’ design? Let us know in the poll and feel free to provide further critiques of the duds (or critiques of our critiques) in the comments.
Taking a look at what might be the leaked new third jerseys for the New York Islanders
Now if you want my thoughts, I’m of two minds on this. On one hand, it’s just nuts enough to be an actual NHL jersey. On the other, I would’ve hoped the Islanders’ had learned their lesson about insane jersey design. This is way too trendy for its own good. Wordmark on the front. Mismatching nameplate on the back. Black.
When the Isles launched their Reebok Edge jerseys in 2007, they were quite ugly. They’ve since rectified the problem by going back to their roots with beautiful throwbacks. But I guess somebody at the top still wants the Isles’ to have at least one oddball uniform in the arsenal. And this would surely do the trick.
If this alternate look ends up coming to fruition, then it would be a small bummer. It seems like the future might not even be very bright for Islanders apparel. (Although their primary throwback duds are fantastic.)
When it comes to sports uniforms, simpler is almost always better. Maybe that’s why teams in just about every league are gradually (or some might even argue rapidly) going back to “retro” designs, even if there are occasions in which retro only means the ’90s.
The author believes that the Atlanta Thrashers, Buffalo Sabres, Dallas Stars, Edmonton Oilers, Florida Panthers, Los Angeles Kings, Nashville Predators, New York Islanders, New York Rangers, Ottawa Senators, Pittsburgh Penguins, Tampa Bay Lightning and Toronto Maple Leafs will change their look in some way.
Thank goodness that the Sabres came to their senses over the years, as they went from the shameful Buffaslug to the widely missed old design.
It’s cool that the Kings are about to leave their bland purple-and-black design behind, but why not just go all the way back to the Gretzky-era duds instead of going almost all the way back with their current alternate jerseys?
Best (potential) news of all: the Senators and Lightning might do away with their respective (and goofy) “Sens” and “Bolts” third jerseys. What a relief.
I agree with Icethetics that the best Panthers jerseys came from their original days, modeled by the likes of John Vanbiesbrouck. It would be great if they went with that look … especially if they force their goalies to steal the Bieser’s sweat panther head mask too.
Anyway, those are some of my thoughts on some of the possible changes. Naturally, those changes are far from official, but we’ll clue you in to new duds as they come along.