Tag: Sidney Crosby

LA Kings/NHL Stadium Series jersey unveiling and Team LA Store Grand Opening

My, Adidas: Company will reportedly design NHL jerseys in future


It sounds like shoe company adidas will design NHL jerseys instead of Reebok in the near future.

The details get a little hazy beyond that, which makes sense, as the league and outfitter didn’t confirm anything to TSN’s Rick Westhead (who broke the news).

Westhead reports that the new deal will kick in during the 2016-17 season, but it might begin in 2017-18 instead, according to Puck Daddy’s Greg Wyshynski.

adidas owns Reebok, the current designer of NHL sweaters, so you’d assume it would be a smooth transition. Instead, Westhead reports that there may be some pretty “radical” changes. Here are some of the key ways things might be different:

  • There are no details regarding how it might happen, but this may open the door for advertisements on jerseys.
  • Granted, sweaters already have a key “ad” on them beyond a team logo: the brand name for whoever makes the jersey. It sounds as though adidas may want to implement its iconic three-stripe trademark in some form. Westhead reports that the deal could double the NHL’s takeaway compared to its current agreement, so that would likely dull the sting of controversy over such an implementation for the league.

“If you’re already deciding on a major NHL jersey overhaul, maybe with adidas striping on the jerseys, then it seems like it would be a good time to introduce the ads, if you plan to do it anyway,” a league source told TSN.

  • It sounds as though Connor McDavid will be featured heavily in ads, while Sidney Crosby may transition from his Reebok pitching.

There are plenty of other interesting details in Westhead’s report, so give it a full look.

Please note that this hasn’t been confirmed by the league, even if there were some murmurs dating back to February. Even so, it may be wise to consider upcoming changes if you were originally planning on buying a bunch of sweaters for the holidays.

Side note: PHT isn’t alone in making Run DMC jokes.

Go ahead, listen to the song, you know you want to.

Poll: Are the Lightning the favorites to win the Stanley Cup?

2015 NHL Stanley Cup Final - Game Six

Standing still can be better than the alternative. While any improvement the Tampa Bay Lightning see will have to come from within after their quiet summer, they also haven’t endured any major losses.

Chicago was the oddsmaker’s favorites to repeat in mid-June, but since then the Blackhawks have parted ways with Patrick Sharp, Antoine Vermette, Brad Richards, Brandon Saad, and Johnny Oduya. To be fair, Chicago has also gotten some noteworthy additions like Artem Anisimov and they have some promising youngsters that might help fill the gaps like Artemy Panarin and Marko Dano.

Still, that doesn’t change the fact that the Blackhawks have made some considerable sacrifices this summer in the name of cap compliance and that’s without talking about the elephant in the room.

Tampa Bay finished two wins shy of Chicago in the Stanley Cup Final, so has the uncertainty created by Chicago’s turnover at least made the Blackhawks not quite as good of a bet as the Lightning?

Of course, even if you’re inclined to say that Tampa Bay is now in a better position than Chicago, that’s not the end of the debate. The New York Rangers and Montreal Canadiens have strong teams led by elite goaltenders and either one is capable of having a standout season. Then there’s the Anaheim Ducks, which came closer to eliminating Chicago than Tampa Bay and the St. Louis Blues, which has fielded a great team for years, but hasn’t been able to put it all together once the playoffs start — yet.

You could bet on a Los Angeles Kings comeback or the Pittsburgh Penguins’ overwhelming squads with Phil Kessel joining Sidney Crosby and Evgeni Malkin. Even then we haven’t covered all the teams that can legitimately claim to be serious contenders going into the season.

But this isn’t about who could win the Cup, it’s who has the best chance of doing so, even if it is by a narrow margin in a large field. Is Tampa Bay that team?

Edmonton Oilers ’15-16 Outlook

2015 NHL Draft - Round One

With Connor McDavid in the fold there’s a renewed sense of optimism in Edmonton, and rightfully so. The 18-year-old is the best player to come out of the NHL Draft since Sidney Crosby did in 2005.

McDavid finished last season with 44 goals and 120 points while appearing 47 games with the Ontario Hockey League’s Erie Otters. He added 21 goals and 49 points in 20 playoff games. The 6-foot-1, 195-pound center won both the OHL and CHL player of the year.

Oilers’ GM Peter Chiarelli knows there’ll bumps in the road for his star forward as he adjusts to the NHL game.

“He does have some challenges that he’ll have to meet as any good, young, elite prospect will have,” said Chiarelli. “It’s a strong game, strong players and they lean on you. He’s smart, he’ll figure that out, but he’s going to have some learning curves.”

Front office shakeup

Former Hockey Canada boss Bob Nicholson is now in charge, and has left his mark on the organization in the few months since taking over as the Chief Executive Officer and Vice-Chairman of the Oilers Entertainment Group.

Chiarelli along with head coach Todd McLellan represent a new era in Edmonton. Nicholson has since re-assigned Craig MacTavish and Kevin Lowe.

Joining McLellan behind the bench are three new assistant coaches in Jay Woodcroft, Jim Johnson and Ian Herbers.

As Toronto Star columnist Bruce Arthur said in April, “They’re not the same old Oilers, and that’s a start.”

What to expect

Despite addressing issues in goal (Cam Talbot) and making additions to the blue line (Griffin Reinhart, Eric Gryba and Andrej Sekera), the Edmonton Oilers chances of ending their nine-year playoff drought are slim at best.

Given the Oilers play in the Pacific Division with the likes of the Anaheim Ducks, L.A. Kings, Vancouver Canucks and Calgary Flames, making the playoffs is this season is unrealistic.

The Oilers have not reached the 30 win mark in a season since 2011-12 (32) and should see an improvement on their 24-44-14 record from last season.

Related: Oilers’ biggest question: What about the blue line?