Tag: new jersey designs

Martin St. Louis, Vincent Lecavalier, Steven Stamkos

Poll Results: PHT readers mixed on new Lightning designs

Earlier this week, the Tampa Bay Lightning introduced the new look they’ll roll with during the 2011-12 season. The redesign removed the black and silver colors for a very simple blue-and-white scheme, with the overall design drawing more than a few comparisons to GM Steve Yzerman’s former team, the Detroit Red Wings.

Personally, I think the new duds are solid if unspectacular. I keep vacillating between calling them solid and bland, but that’s better than some of the lousy designs introduced by NHL teams during the last two decades. The team said it wanted an “iconic” or classic design and the simplicity of the logo and jerseys seem to meet those objectives.

Naturally, though, it only seemed right to ask PHT readers to react to the new look. The poll is pretty simple, as readers made a choice between three options: one choice for those who prefer the new look, one for those who like the old duds better and one for people who think they should start over again altogether.

Here are the poll results. (If you want to fill out a (much) more detailed survey that breaks down the new look in almost every way imaginable, Raw Charge has you covered.)

(click to enlarge)

As you can see, about 42 percent of our readers prefer the new look versus 36 percent who liked the old ones more. Then again, almost 22 percent think that the Lightning should start over again.

Ultimately this indicates that the audience is mixed on the new look, but it seems like even those who prefer the old style would agree that the new design isn’t a Buffaslug-level embarrassment.

It’s not too late to express your thoughts on the team’s re-branding. Is it an improvement, a step back or simply a lateral move? Let us know in the comments.

Oh, and as always, thanks for voting.

Tampa Bay Lightning introduce new team logo, new ‘vision’


It almost seemed like the Tampa Bay Lightning transformed from a makeshift band of misfits to a professional hockey franchise the moment they hired new general manager Steve Yzerman, even if that’s a wild overstatement.

(After all, the roster already included players such as Steven Stamkos and Martin St. Louis before Stevie Y arrived.)

Yet there’s no doubt that the club benefited from the instant credibility that came with hiring an all-time great and product of the unparalleled Detroit Red Wings organization. It seemed like it would only be a matter of time before the changes got bigger, a notion justified by the fact that the Lightning currently sits atop the Southeast Division and unveiled new jerseys and logos today.

The team also introduced its new “vision,” which seems to display some shades of legendary UCLA basketball coach John Wooden’s pyramid of success. (Unfortunately, it does not seem to boast any tenants of Ron Swanson’s pyramid of greatness, though. Perhaps that’s Tampa Bay’s biggest mistake: not enough “pig protein.”)

The Lightning will stick with their current duds for the rest of the 2010-11 season, but the team reports that the new logo will start showing up in various forms now.

OK, enough talking, let’s take a look at the new jerseys. You can see the home jersey in this post’s main image. Here’s the away jersey design (all via the Tampa Bay Lightning Web site.)

The Lightning consulted strategic brand development firm SME to develop a new logo/brand with emphasis on these buzz words: “bold”, “classic”, “iconic” and “hockey-centric.” As this article explains, the team decided to shelve the black and silver in the logo in favor of a simple blue and white scheme.

Here’s a shot of the logo by itself.

Finally, here’s an up-close view of the shoulder patch.

OK, so we gave you the meat and potatoes of the new look for the Lightning. You can peruse the full rundown of the jerseys and other parts of gear here.

Personally, I think it’s a nice and clean new look on these first few glances, but what about you? Do you prefer the old or the new? Should they go back to the drawing board altogether? Vote in the poll below.