Tag: Mr. Big


So much for a lack of whimsical Alex Ovechkin commercials


When word surfaced that Alex Ovechkin was cutting his ties with CCM, we were bummed out because that indicated that his departure would leave an Ovechkin head-sized crater in the world of goofy hockey-related commercials. Apparently that hole will be filled with vanilla wafers, caramel, peanuts, rice crisps and chocolate – the primary sweets found in “Mr. Big” candy bars.

We probably should have known that the too-perfect pairing between Ovechkin and chocolate bars would generate some ridiculous commercials and that certainly seems to be the case judging by their first richly absurd advertisement. If you ask me, the spot achieves its goal of being entertaining, although you’ll have to ask Canadian kids if this whimsical Ovechkin commercial makes them want to eat the candy bars.

Apparently the commercial is the first part of a series of spots between Ovechkin and the candy bars, so one can only imagine what other mystical powers the all-world sniper will unveil in commercials for the chocolatey treats in the coming days/weeks/months. (You can follow their official YouTube channel here.)

Of course, some mean spirited and snarky types will react to that far-from-flattering photo of Ovechkin and say that maybe he shouldn’t take his endorsement of candy bars so seriously, but let’s ignore those fitness-related worries for now and just enjoy the show.

First, here’s the commercial.

This clip is much shorter, but it involves candy bar nunchucks, so I feel like I’d be letting you down if I didn’t share it as well.

Never change, Ovi. Never change.

Alex Ovechkin… The candy bar? Where else but Canada

Alex Ovechkin candy bar

When you’re a pro athlete, you know you’ve made it as a huge star when you end up the face on a candy bar. While many will remember the legendary Reggie Bars from the 1970s with Reggie Jackson on them, guys like Randall Cunningham, Isaiah Thomas, Dale Earnhardt Jr., and even Doug Gilmour have had their likenesses emblazoned upon a wrapper covering some variety of a milk chocolate treat.

As it turns out, you can add Washington Capitals superstar Alex Ovechkin to that list of great confectionery all stars as the tremendous Ovechkin blog Alex Ovetjkin shared recently. Former Capitals video man and emergency backup goalie Brett Leonhardt tweeted his findings while in Toronto and helped show off the two-time NHL MVP as a king of candy as well.

Canada’s Mr. Big candy bar has been famous for putting superstar athletes on its wrappers in the past and now it’s Ovechkin’s turn to join Shaquille O’Neal as the face of the sweet treat. Given some of the rumblings about how Ovechkin seemed out of shape this summer, tinfoil hat fans and Ovechkin haters alike will say that perhaps he’s been sampling a lot of his new product.

As for the rest of us, we’ll be hoping that we can sneak away to Canada ourselves to get a sample of the chocolate bar with caramel, peanuts, and rice crisps to fulfill our own sweet tooth.

Of course, if Ovechkin is “Mr. Big” in Canada, what does that make national hero and gold medal winner Sidney Crosby, “Mr. Ginormous?”

(Thanks to AlexOvetjkin and Brett Leonhardt for the photo)