Jumpstart

Canadian Tire

McDavid, Gretzky, Toews to be enshrined in toast

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Ever wanted the face of (a hockey) God etched on the side of your toast as you awake from your nightly slumber?

Perhaps you’ve always wanted to give the gift of toast during the holiday season.

By some well-timed divine intervention, your prayers have been answered.

The Son of Hockey, McJesus (or Connor McDavid for those living under the meme rock) will be available to all who are willing to receive its breakfast blessings come Nov. 20 from Canadian Tire.

Canadian Tire has teamed up with McDavid, the ‘Great One’ Wayne Gretzky and ‘Captain Serious’ Jonathan Toews to #GiveAToast, and to help advertise the new face-on-toast engravers, three satirical (and quite frankly hilarious) commercials have been released on YouTube.

All proceeds from the sale of McDavid’s divine toaster, along with Gretzky’s ‘The Great Toaster,’ winner of four “Stanley Crusts” and Toews’ ‘The Toewster’ will go to help support Canadian Tire’s Jumpstart program, which “gives kids from families in financial need the same chance to participate in sport as their neighbours, their classmates and their friends.”

All three commercials are really well done, but Toews’ shines above the other two.

The three-time Stanley Cup champion claims his toaster studies the opponent in his commercial. He professes that he doesn’t even eat toast but that he uses it to toast the chia seeds he throws into his smoothies (it won’t actually toast chia seeds, or at least that’s what on-screen pop-up warns.)

It remains to be seen if these bread crispers turn into the next Furby or Tickle Me Elmo and cause mass hysteria.


Scott Billeck is a writer for Pro Hockey Talk on NBC Sports. Drop him a line at phtblog@nbcsports.com or follow him on Twitter @scottbilleck