Tag: ITG


Enforcers card collection: brilliant, bad timing or both?


In a vacuum, In the Game’s “Enforcers” series of trading cards is a pretty bright way to shake up a rather stagnant industry. After all, it’s difficult to top the love that NHL tough guys tend to receive. Of course, when you consider the context of a tragic summer of enforcer deaths, a creative idea becomes a divisive matter of taste, as venues such as 680 News and Puck Daddy discussed.

To give you the rundown, ITG is releasing the “Enforcers” set in mid-January 2012. Many of the cards feature a “bloodstained” effect, there are game-worn jerseys from fights (aping an industry standard that goes back many years) and historic fights are trumpeted with images and sometimes memorabilia from both enforcers. Take a look at some of the most provocative cards, via ITG’s blog.

source:  (Here’s one video of Worrell vs. Chara, if fight videos are you thing.)

source:  Marty McSorley

source:  Donald Brashear

Perhaps the most controversial inclusion will be Wade Belak, one of the enforcers who died last summer. Click here for the card that includes Belak (H/T to Greg Wyshynski.)

ITG’s owner Brian Price responded to some of the criticisms, including a 680 News caller who believes it is “completely appropriate” and that the cards promote violence.

“I guess it’s just a timing issue right now, with the unfortunate deaths of a couple of players, maybe some related to injuries on the ice but others related to other things,” Price said. “We are not glorifying violence whatsoever. We are playing tribute to a group of hockey payers who have a specific role in the sport.”

(It’s kind of hard to believe that blood-splattered effects aren’t an example of glorifying violence, but that’s just me.)

What do you think about the enforcer cards? Do you think it’s a brilliant campaign, an example of bad timing and taste or maybe some combination of both? Let us know in the comments.