So you’re coming here thinking I’ll be talking about how great Dale Hawerchuk and Teemu Selanne looked back in the day, right? Wrong. Instead, this is just going to be really, really awkward as I talk about great and ugly Thrashers sweaters of the past while we wait for the Jets to unleash their new look upon the masses. Consider this the fashion eulogy for the Atlanta Thrashers.
Best: Well this is awkward. The Jets are the ex-Thrashers and they don’t have a sweater identity of their own yet. The Thrashers, sadly, had a mostly forgettable history of sweaters. Sadly that’s how it works out for their hockey team as well. Their original home and road set were simple yet uninspiring.
What really grabbed people by the face were their final home blue sweaters. They did things really different by having “ATLANTA” going vertically down one sleeve with a baby blue sweater. It was striking, it was odd, and it was different. In a city that had a hard time getting noticed for hockey, those sweaters made you take notice of the team.
Worst: Hands down the worst sweater in Thrashers history was their final third sweater. For a team that was billing their home games at Philips Arena as “Blueland” thanks to their full-on adoption of baby blue sweaters, having a burgundy third sweater that eliminated the team logo and had a football-like “THRASHERS” word mark across the front it was a cavalcade of stupid. From a marketing perspective, playing games in a place you called “Blueland” and wearing a deep red color is dumb. Creating a third sweater that is thoroughly unattractive is a terrible way of trying to make a sale. Dumb, stupid, and ugly are three words you could use for this approach. They’re also three words Thrashers fans would use for the Atlanta Spirit Group.
Looking like a bird?: Something you may not have noticed about the Thrashers’ original sweaters is that when you look at them with the arms wide open, the curious sleeve design made it look as if the body of a jersey was a set of wings. I’m either constantly on drugs or it’s one of those sneaky things that’s there as plain as day and you just don’t look at it curious enough to notice. Please tell me I’m not crazy and that I just discovered a secret gem about these sweaters.
Assessment: We’re going to have to hope the Jets and True North’s designers are going to do something classic looking with their honestly awesome new logo. With the nod to the Canadian Royal Air Force, there’s a lot of reason to have high hopes for what the Jets will do. If they’re taking nods from what the Thrashers were doing, I’m terrified at what might come out. We’re not likely to find out what the Jets sweaters will look like until September so here’s to hoping they do it right.