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Daniel Briere on starting up an ECHL franchise, his future in management (PHT Q&A)


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It didn’t take long for Danny Briere to get back into hockey following his August 2015 retirement. Two months later, he was working for the Philadelphia Flyers learning the ropes of management under the guidance of Paul Holmgren.

That experience prepped him for the next step in his post-playing career: management.

This past summer, Comcast Spectacor, parent company of the Flyers, bought the ECHL’s Alaska Aces, who were ceasing operations, and moved them to Portland and renamed them the Maine Mariners. Briere was named vice president of hockey operations and has been helping the franchise get prepared for its start for the 2018-19 season.

Portland had AHL hockey as recently as two years ago, but the Pirates were sold and moved to Springfield, Mass., which caught many in the community by surprise. Briere and his staff have been working to re-connect with the fanbase. They also now have a head coach after hiring Riley Armstrong. And while the franchise is owned by Comcast Spectacor, the Mariners are not affiliated with the Flyers or any NHL team at the moment.

We recently spoke to Briere about his move into management, what a day in his life looks like now and his future working in hockey.


Q. How did this opportunity with Mariners come about?

BRIERE: “I always had a good relationship with Paul Holmgren. He’s the one who signed me with the Flyers when I was a free agent back in 2007. After I retired he approached me and gave me the opportunity to get involved on the business side with the Flyers, kind of learning a different facet of the organization that I didn’t know much or anything about. It’s been amazing. It’s really gotten me out of my comfort zone. At first, I was completely clueless to what was going on around me, but they have amazing people in the office that have helped me learn the business side and feeling more and more comfortable every day. It’s been a fun challenge; very uncomfortable at times, but that all started with Paul Holmgren bringing me aboard and giving me the chance to learn first-hand how it works behind closed doors.”

What are your duties now and will they change once the franchise is up and running next fall?

“I followed Paul around for a couple of years, along with [Flyers Chief Operating Officer, Alternate Governor] Shawn Tilger, they’ve been great at integrating me on the business side. When this opportunity came and Comcast Spectacor, who owns the Flyers, bought this ECHL franchise, Paul and Shawn approached me about running the business side of the hockey department for that franchise. I thought it was a great opportunity for me to get my toes wet a little bit, to learn first-hand and really move forward to make my own decisions a little bit. It’s not just about following and seeing how things work, but now I have a little bit more of a say and I have to make decisions. It’s been great. I don’t know moving forward what the deal will be. I’m just kind of running with this at this point and trying to make the best of it and trying to enjoy it as much as I can.”

Run me through a typical day for you as you’re getting things up and running?

“It’s checking in with the people up in Maine at this point. Because we don’t have a hockey team going, it’s mostly building the front office, checking in with [vice president of business development] Adam Goldberg up there, making sure everything is working right, that he has all the tools to function. It’s trying to get our name out in the community in Portland, letting people know that we have the team coming back, trying to get people back on board. And also some stuff on the hockey department, especially here in the second half looking at hockey games, trying to find players that might be enticing to add to our group and to bring to Portland for next year.

“I think it’s a job that evolved because we’re starting from scratch. You’re building a front office, now we’re going to start building the hockey side and then we have to put the team together before we start playing. There’s different stages and we’re moving towards every stage so far without too many problems. It’s been good. It’s been a lot of fun, but it’s a role that evolves as we moved forward.”

Did you have an idea of what you wanted to do after playing?

“No, I didn’t know what I wanted to do. I’ve always liked the finance field. It’s something that I was always drawn into from an early age. But I also had no clue how much involvement it entailed [working in an] organization, how much work needed to be done on the business side. When I played I was worried about meetings on the teams I was going to face, on the power play we were going to bring up that night, the goalies I was going to face, the defensemen. So I had no idea how many people it needed, how much work needed to be done to get a game ready, to get people in the stands, to get advertising for a franchise to function. It’s been really cool to see a different side of hockey that I didn’t know much about.”

Do you see this as a first step into NHL management someday?

“Honestly, I hope so, but at this point I’m not looking too much forward. I want to enjoy what’s going on now. I’m having a blast, I’m having fun with this. I’m trying to soak it all in as much as I can to get some experience. It’s not very often that you have the chance to start an organization from scratch. We saw Vegas do it last year and they’ve been extremely successful, so they’re a good example as well. But it doesn’t happen very often. I’m trying to gather as much experience and information as I can as I’m going through it. I believe that moving forward it’s probably going to benefit me. It’s probably going to help me moving forward. That’s the way I see it, but I don’t have any long-term goals that I’m trying to get to or achieve. I’m just trying to enjoy this as much as I can and make this team and this franchise as successful as we can.”

What’s the response been like from the Portland community about the franchise coming back?

“It’s been good. I feel like the people in Portland have been burned a few years ago with what happened and the team leaving at the last second. We’re trying to make them believe in us, make them believe that we’re there for the long haul, it’s not a one-and-done. Because it’s such a big organization that Comcast Spectacor is, we’re serious about putting a good, solid organization there. But I have the feeling that they’ve been without hockey for a couple of seasons now and I feel like they are excited about this team coming back in their community and I’m hoping that people reach out and really decide to support it. We want that as well. We want to include the fans as much as possible. We want it to be their team and be there for the long haul, kind of like the old Maine Mariners, the reputation that they built over the year, we’re hoping it goes back to that and they can look at their team and be proud of the Maine Mariners, just like they were of the old Maine Mariners. That’s what we’re trying to do.”


Sean Leahy is a writer for Pro Hockey Talk on NBC Sports. Drop him a line at or follow him on Twitter @Sean_Leahy.

#MelnykOut billboards go up in Ottawa as Senators fans urge change

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The billboards in Brooklyn want the general manager out. The billboards in Ottawa, which went up Monday morning, are calling for the owner to sell.

As the dissatisfaction with the state of the franchise continues to intensify, Ottawa Senators fans have come together to purchase four billboards calling for Eugene Melnyk to get “out.”

The campaign was started by Spencer Callaghan, who raised $5,000 in the first 24 hours after the GoFundMe page was opened.

“What I want to accomplish mainly is for people to just start asking questions, like why is this organization in such turmoil,” Callaghan told CTV News in February. “It’s at the point where if we need a change of ownership to get this organization back on track then that’s what we need to push for.”

According to the Ottawa Citizen, the four billboards will be up for two weeks and a fifth will go up for one week on April 2.

It’s been a strange year in Senators land. They went from being within a goal of reaching the Stanley Cup Final to having their owner threaten to move the team to then having him walk that back a few months later to now looking at the NHL draft lottery and coming to the realization that captain Erik Karlsson may be dealt in the off-season.

So you can see why they might be ready for some change.

Meanwhile, it will be a very interesting off-season for the New York Islanders. They are going to miss the playoffs for a second straight season and have to worry about whether John Tavares will decide to re-sign with the organization. Fans upset with GM Garth Snow’s lack of progress with the franchise put up their own billboards in February calling for his removal. Head coach Doug Weight doesn’t seem to have any answers, so will ownership decide to clean house and start fresh as the franchise begins to split games between Barclays Center and a renovated Nassau Coliseum next season as they wait for their new home to be built near Belmont Park?

If the campaigns in Ottawa and New York succeed by reaching their ultimate goals, how much of an inspiration will they be for other fanbases who are sick and tired of the lack of direction with their teams?


Sean Leahy is a writer for Pro Hockey Talk on NBC Sports. Drop him a line at or follow him on Twitter @Sean_Leahy.

NHL on NBCSN: Kings, Wild continue pursuit of important points

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NBCSN’s coverage of the 2017-18 season continues on Monday night when the Los Angeles Kings visit the Minnesota Wild. Puck drop is scheduled for 8 p.m. ET. You can catch all of the action on NBCSN or on our Live Stream.

If there’s one thing the Kings need right now with 10 games left in the regular season, it’s some consistency. John Stevens’ charges have alternated wins and losses in their eight games in March, leaving them in the second wild card spot in the Western Conference with 84 points.

LA is tied with the Dallas Stars in points, but have the ROW advantage (37-34) while also owning a game in-hand. The Kings are battling on two fronts. Not only are they in the mix for a wild card, but they are on the heels of the Anaheim Ducks for the Pacific Division’s third seed.

So as the Kings begin a four-game road trip Monday night with three games against playoff teams (Minnesota, Winnipeg, Colorado), the road doesn’t get any easier. After a disappointing 3-0 loss at Staples Center on Saturday, they need to rebound quickly.

“You lose a game, you move on and get ready for the next one,” said Stevens via the Orange County Register. “We’ve got an important week coming up this week, so we’re in playoff mode. We’re thinking about Minnesota now, and we’ll get ready for the game after that when that comes.”


The Wild have a little bit of a cushion in the Central Division’s third spot and are looking at four days off following their meeting with the Kings before they host the Nashville Predators on Saturday night. Minnesota grabbed four huge points with back-to-back road wins over the weekend against Vegas and Arizona. In their favor is a very strong record at Xcel Energy Center (24-6-6) and the fact that they’ve taken points from 24 of their last 26 home games.

A victory would give Bruce Boudreau his 500th as an NHL head coach and make him the 26th bench boss to reach that milestone. In his 10 seasons as a bench boss, he’s won eight division titles and one Jack Adams Awards.

[The 2018 NHL Stanley Cup playoffs begin April 11 on the networks of NBC]


Sean Leahy is a writer for Pro Hockey Talk on NBC Sports. Drop him a line at or follow him on Twitter @Sean_Leahy.

PHT Morning Skate: NHL GMs to meet; Lamoriello’s future with Leafs

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Welcome to the PHT Morning Skate, a collection of links from around the hockey world. Have a link you want to submit? Email us at

Joe Thornton’s long-lost brother was apparently at the game Saturday night. [Instagram]

• Goalie interference will be a big topic at this week’s NHL general managers meetings. [The Star]

• Lou Lamoriello’s future with the Toronto Maple Leafs remains up in the air. “Any decisions about the organization won’t be made until after the season is over,” Leafs president Brendan Shanahan told Elliotte Friedman. [Sportsnet]

• The NCAA men’s bracket is set with St. Cloud State, Ohio State, Notre Dame and Cornell grabbing top seeds. [College Hockey News]

• For the third time in five years, Clarkson’s women’s team won the NCAA title. The overtime goal, which was scored by Elizabeth Giguere (No relation to J.S.), was a terrific one. [NY Times]

• Daryl Watts, freshman forward at Boston College, took home the 2018 Patty Kazmaier Award as the nation’s top women’s collegiate player. [USCHO]

• With Ilya Kovalchuk interested in an NHL return this summer — and his rights no longer being owned by the New Jersey Devils — the New York Rangers should be all-in on the forward. [NY Post]

• A good look at how these Winnipeg Jets have been built into a contender. [ESPN]

• This season’s Hart Trophy race is quite the crowded field. [Tampa Bay Times]

• The New York Islanders have really wasted what could be John Tavares‘ last season with the franchise. [Sporting News]

• We’re coming up on a full NHL season without any head coaches being fired. [TSN]

• General managers around the NHL muse about the Detroit Red Wings and rebuilds. [Freep]

• Should the Carolina Hurricanes continue the changes and move on from Bill Peters? [Section 328]

William Karlsson doesn’t look like he’s going to slow down as he continues this surprising season. [Toronto Sun]

• How a minority hockey program helped one man become an officer in the Marines. [Color of Hockey]

• Finally, Declan Farmer was the hero for the U.S. Paralympic hockey team, who won their third straight gold with a 2-1 win over Canada. [NBC Olympics]


Sean Leahy is a writer for Pro Hockey Talk on NBC Sports. Drop him a line at or follow him on Twitter @Sean_Leahy.

The Buzzer: William Karlsson’s wild night; Hart Trophy race intensifies

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Players of the Night: 

Nathan MacKinnon, Colorado Avalanche: MacKinnon’s MVP campaign got a serious boost on Sunday, as he picked up two goals and an assist in a win over the Detroit Red Wings. The Avs forward is now riding a 12-game point streak. He better start making room on a shelf for a Hart Trophy.

William Karlsson, Vegas Golden Knights: Karlsson continues to be one of the biggest surprises of the 2017-18 season. His natural hat trick against the Flames puts him at 39 goals on the season. Who would’ve thought that we’d be talking about him as a 40-goal scorer?

Nikita Kucherov, Tampa Bay Lightning: Even though MacKinnon is rolling right now, Kucherov won’t go away quietly in the race for the MVP crown. The Lightning forward picked up two goals in Sunday’s win over the Oilers. Kucherov has 36 goals and 93 points in 70 games this season.

Alex DeBrincat, Chicago Blackhawks: DeBrincat scored his third hat trick of the season in a losing effort. The rookie has 25 goals and 45 points in 73 games this season. He has a chance to score 30 this year.

Alex Pietrangelo and Vincent Dunn, St. Louis Blues: The Blues came away with a huge comeback win over the Chicago Blackhawks. Patrik Berglund scored the game-winner in overtime, but Pietrangelo and Dunn each had four points in the victory.

Patrik Laine, Winnipeg Jets: Laine has been a scoring machine of late. He found the back of the net twice in Sunday’s win over the Dallas Stars. He’s now scored 43 goals in 72 games this season. Laine’s picked up at least one point in 15 consecutive games.

Highlights of the Night: 

A wicked one-timer from Wild Bill:

That’s an incredible backhander from MacKinnon:

Here’s an unorthodox save from Fleury

Factoids of the Night: 

Dunn Deal


Oh and Laine is a teen sensation

DeBrincat’s having an impressive rookie season:


Avalanche 5, Red Wings 1
Golden Knights 4, Flames 0
Lightning 3, Oilers 1
Hurricanes 4, Islanders 3
Flyers 6, Capitals 3
Blues 5, Blackhawks 4 (OT)
Jets 4, Stars 2
Ducks 4, Devils 2

Joey Alfieri is a writer for Pro Hockey Talk on NBC Sports. Drop him a line at or follow him on Twitter @joeyalfieri.