Stars are ‘way less unprofitable’ than they used to be

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There’s no question the Dallas Stars are on their way back to respectability when it comes to their on-ice performance. After five straight missed postseasons, they finally made it back to the playoffs in 2013-14. And with Jason Spezza on board for 2014-15, some believe they’ve become legitimate Stanley Cup contenders.

Off the ice, however, the hockey team still has a ways to go. The Stars ranked 28th in attendance last season, averaging just 14,658 fans at the American Airlines Center. Only the Panthers (14,177) and Coyotes (13,775) drew fewer per game. And despite the return to the postseason, Stars’ playoff tickets weren’t exactly a hot commodity, either.

That said, team president Jim Lites is confident that the business, like the on-ice performance, is trending in the right direction.

“It doesn’t mean we’re making money yet in the sense that are we profitable,” Lites said, per Defending Big D. “I would say this. We’re way less unprofitable than we used to be, and [owner Tom Gaglardi] is very supportive of what we do and very understanding and appreciative of the fans.”

From SportsBusiness Daily:

Lites said that the team is 80% of the way to selling out the arena’s lower bowl on a nightly basis. The team has a full season-ticket base of 9,000 heading into this season, up from 6,000 when Gaglardi took over. Lites added that the goal is to finish ’14-15 with that number reaching an “aggressive” figure of 12,000. He also noted that the team has sold more new season-ticket packages this offseason than any NHL franchise except for the Avalanche, which he attributed to the team’s strong performance last season.

It goes without saying that missing the postseason for a long stretch and going bankrupt aren’t the best ways to market a sports team. It was always going to be a challenge to get people excited about the NHL again in Dallas, a non-traditional hockey market with no shortage of sports competition.

The Stars seem to be going about it the right way, though. They hired a capable general manager in Jim Nill. They’re building the team around a pair of marketable young stars in Tyler Seguin and Jamie Benn. They’re patiently developing prospects in the AHL. And on top of the fact they’re starting to win again, they’re doing it while playing an entertaining style.

“I think we’re putting hockey back on the map here. I think Dallas is a great hockey town,” Nill said recently. “You look back to when they were in their heydays, when they won the Cup and that Dallas was as good a city anywhere in the world for hockey, and I think we’re getting back there … I think there are going to be some special things happening here.”

Related:

Huzzah, the Dallas Stars are no longer bankrupt

Crosby: Penguins ‘probably deserved better’ vs. Senators in Game 6

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If you didn’t know that the Stanley Cup Playoffs can be awfully cruel, then the last week or so of action should make it pretty clear.

The Nashville Predators lost top center Ryan Johansen to a scary ailment few would have seen coming. The Anaheim Ducks fell in both games to the Johansen-less Predators, even after dominating significant chunks of Game 6. At least one Ducks player wondered if the better team won.

Much like in life, “fair” and “deserve” only matter so much. Sports have a scoreboard to serve as the ultimate deciding factor.

The Pittsburgh Penguins have similar thoughts after falling 2-1 to the Ottawa Senators tonight, extending the Eastern Conference Final to a decisive Game 7. You can nitpick questionable penalties and missed chances, but really, how negative can you be after Craig Anderson puts forth a blazing 45-save performance (with no overtime)?

Mike Sullivan and others echoed such thoughts.

” … Obviously, we’re disappointed in the result, but I don’t think we can get discouraged by that,” Sullivan said. “I think we’ve got to take the positives from it, and we’ve got to build on it, and we’ve got to become a more determined team for Game 7.

That’s not the sort of take that’s going to make the Senators angry in Game 7. The tone of the Senators’ discussions was likely very different after they lost Game 5 by a 7-0 score, yet maybe there was similar self belief.

Anderson puzzles Penguins as Senators force Game 7

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Who could blame fans for chanting “Andy” tonight?

The Ottawa Senators said they would choose to fight in Game 6, and Craig Anderson truly battled in this one, refusing to allow this unlikely run to an end on Tuesday. They wouldn’t roll over, even after a 7-0 humiliation in Game 5.

The underrated goalie continued his memorable (and emotional) 2016-17 season with a brilliant performance, making 45 saves to help Ottawa manage a gutsy 2-1 win against the Pittsburgh Penguins.

With that, hockey fans get a true treat: the Eastern Conference will go to a Game 7 on Thursday.

The Senators opted for a “bend but don’t break” strategy for much of the contest, possibly to Guy Boucher’s preference. Even so, the Penguins managed to grind their way to a 1-0 win thanks to another hard-work goal from Evgeni Malkin.

Mistakes would come back to haunt the Penguins, however, as Bobby Ryan broke Ottawa’s lengthy power-play drought to tie things up on a 5-on-3.

With their season in question thanks to a 1-1 tie in the third period, Mike Hoffman sent a booming shot by Matt Murray, and that ended up being all the Senators needed to tie the series 3-3.

Anderson was the standout, but Erik Karlsson was a hero in the way his detractors might not expect.

You can watch Game 7 on NBCSN at 8 p.m. ET on Thursday. The game is also available to stream via the NBC Sports App.

Report: Avalanche get permission to speak with Leafs assistant GM Dubas

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Could one of the most hapless possession teams of this more analytics-leaning era nab arguably the most promising analytics-leaning executive in the NHL?

It’s a reasonable question, as Sportsnet’s Elliotte Friedman reports that the Colorado Avalanche asked for and received permission to speak to Toronto Maple Leafs assistant GM Kyle Dubas.

Current GM Joe Sakic recently got a vote of confidence and also cleaned out some of the coaching staff around Jared Bednar, so this is certainly a time of change for the Avalanche.

It will be interesting to see what kind of role Dubas would receive if he did join the fold in Colorado. Would he still be considered an assistant GM, only with more sway with what would likely be a smaller group of decision-makers? Could we see Sakic move up and give Dubas the full GM title (or eventually transition that role to the young upstart)? Might there be some other factor that would qualify as a more “outside the box” idea?

One thing seems clear: the Avalanche might want to be decisive, as demand could be significant for Dubas if he’s even somewhat on the market.

This could be interesting, especially if you’re a nerd for team-building storylines.

Video: Senators score twice to take 2-1 lead in Game 6

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The Ottawa Senators have defied odds during the Stanley Cup Playoffs, and they’ve done so with what’s often been an ice-cold power play.

They finally struck gold on the man advantage on Tuesday, and at a key moment. The Pittsburgh Penguins were dominating much of the game and pressing for an even bigger edge after Evgeni Malkin made it 1-0.

Maybe the Penguins got overzealous, or maybe officials … finally started making some calls. Either way, the Senators ended up with a 5-on-3 advantage for almost a minute-and-a-half. With that opportunity, Bobby Ryan scored a huge goal for Ottawa on a shot that was both oddly and perfectly placed.

Moments later, Kyle Turris narrowly missed a golden opportunity, so the contest remained tied 1-1.

Despite a late push by the Penguins to finish the second, Game 6 will enter the third period with a 1-1 score.

CLICK HERE TO WATCH LIVE COVERAGE FOR GAME 6

Update: Mike Hoffman‘s booming shot gave the Senators a 2-1 lead in the third. We’ll see if Pittsburgh can tie it up.