Can new owners make Devils a hot ticket?

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The best way for a sports team to sell tickets is to win. That’s common knowledge. Fans want to support a winner. They want to celebrate championships, as if they won them too.

Which is why the New Jersey Devils have been such a puzzling franchise to follow from a business perspective. On the ice, they’ve been one of the most successful teams in the NHL for the past two decades. Off the ice, not so much.

“A Lack of Charisma Hurts Devils at Gate,” reads a New York Times headline from 1999.

“Empty Feeling for the Devils at Home,” reads one from 2003.

“The First-Place Devils Are Struggling at the Gate,” is from 2006.

Even their move to a brand new arena, the Prudential Center in Newark, in 2007 didn’t make them a hot ticket. At least, not compared to their Manhattan rivals, the New York Rangers.

Among the list of reasons/excuses presented:

—- The team is good, but boring to watch.
—- Newark is dangerous.
—- The club’s marketing is poor.
—- The tickets are too expensive.

Fast forward to the present and enter new owners Joshua Harris and David Blitzer, along with new CEO Scott O’Neil to run the club’s business operations. Former CEO Lou Lamoriello will remain in charge of hockey operations.

“This team has stood for excellence and we want to continue the excellence, so we don’t want to fiddle in what Lou and his staff have done incredibly well for their entire careers,” Blitzer said today. “I think the New Jersey Devils are the envy of 99 percent of the NHL from the standpoint of their performance on the ice. We don’t really want to change that.”

But they do, clearly, want to change the way the business is run.

Lowering ticket prices would seem to be a possibility, particularly for mid-week games against non-rival teams. When Harris bought the NBA’s Philadelphia 76ers in 2011, the club announced dramatic reductions in ticket prices.

The fan experience could be an area targeted for improvement, too.

“When you have an arena and a team, you have more flexibility in terms of the fan experience than you do as a tenant,” Harris said. “Here we’ll have more control.”

SI.com’s Stu Hackel wonders something else about the new owners:

Will they want the Devils to become a more exciting product on the ice? Acquiring [Ilya] Kovalchuk and developing [Zach] Parise were rather groundbreaking moves for this franchise, which has rarely boasted elite offensive talent. Now those two players are gone and that could necessitate a renewed emphasis on defense, unless ownership suggests a change in direction.

So while Devils fans are rightly happy that the new deep-pocketed ownership group should mean fewer depressing stories about the team’s financial struggles, the business story will still be one to watch (if you’re one to watch those sort of things.)

Related: Prospective Devils owner may see turnaround opportunity in New Jersey

The Buzzer: Kempe, Schwartz record hat tricks; Leafs honor Gord Downie

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Players of the night: Jaden Schwartz, St. Louis Blues / Adrian Kempe, Los Angeles Kings

The Blues forward tallied his third career hat trick during a 5-2 victory over the Chicago Blackhawks. Schwartz scored the game’s first two goals before completing his hat trick with a late empty-net goal to stave off a Chicago comeback.

Wednesday’s feat for Schwartz came three years to the day of his first career three-goal game.

Kempe, meanwhile, tallied his first NHL hat trick and finished with four points during LA’s 5-1 rout of the Montreal Canadiens. Two of his three goals were assisted by Mike Cammalleri, who also finished the night with four points.

Highlight of the night:

Eddie Olczyk returned to the NBC broadcast booth as he continues his battle against colon cancer. Olczyk, along with Doc Emrick, called the Blues-Blackhawks game from Scottrade Center Wednesday night.

MISC:

Auston Matthews recorded the 20th multi-point game of his career. He now has six goals and 10 points on the season.

Patrick Marleau became the 18th NHL player to reach the 1,500-game mark.

Jake Allen kept his shutout bid alive with this great stick save on Patrick Kane late:

-The Kings are off their best start in franchise history at 5-0-1. They’ve allowed only 10 goals against through six games.

Jeff Carter left the game in the first period and did not return after tangling with Jeff Petry. Afterward, Kings head coach John Stevens said the forward will miss some time.

-Finally, The Tragically Hip frontman Gord Downie passed away from cancer at age 53 on Wednesday. The Maple Leafs paid tribute before their game against the Red Wings.

Factoid of the night:

Scores:

Maple Leafs 6, Red Wings 3

Blues 5, Blackhawks 2

Kings 5, Canadiens 1

Cammalleri, Kempe power Kings over Canadiens

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Adrian Kempe recorded his first career NHL hat trick and Mike Cammalleri added two goals as the Los Angeles Kings beat the Montreal Canadiens 5-1.

After Paul Byron opened the scoring for Montreal midway through the first period, the Kings responded with five unanswered goals to hand the Habs their sixth straight defeat.

Cammalleri, who inked a one-year deal over the summer to return to the Kings, had a hand in four of LA’s five goals. He started the scoring for the Kings in the first period by celebrating the Dodgers’ playoff run with his own special kind of baseball swing.

Kempe, who finished with four points as well, scored his three goals over a span of 10:50 in the third period to help the Kings to their best start in franchise history (5-0-1).

LA remains the only NHL team yet to lose in regulation this season.

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Sean Leahy is a writer for Pro Hockey Talk on NBC Sports. Drop him a line at phtblog@nbcsports.com or follow him on Twitter @Sean_Leahy.

Jaden Schwartz’s hat trick leads Blues over Blackhawks

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Jaden Schwartz‘s third career hat trick helped power the St. Louis Blues over the Chicago Blackhawks 5-2 in a Central Division clash Wednesday night at Scottrade Center.

Schwartz’s eventful evening began with a goal 4:46 into the first period. It was nearly ended minutes later after a scary crash into the end boards following a scoring chance.

After missing some time, Schwartz returned in the second period and doubled the Blues’ lead with his fourth of a season, thanks to a great outlet pass from Allen.

As the Blues built up a 4-0 lead, the Blackhawks spoiled Allen’s shutout bid with a pair of late power play goals 80 seconds apart. The furious rally was stopped, however, and Schwartz capped off his hat trick with an empty netter to put the game out of reach.

St. Louis dominated the first two periods, outshooting the Blackhawks 26-8 as they built up their 2-0 lead. The Blackhawks’ power play failed them early in the game, missing out on five chances to capitalize with the extra man through 40 minutes.

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Sean Leahy is a writer for Pro Hockey Talk on NBC Sports. Drop him a line at phtblog@nbcsports.com or follow him on Twitter @Sean_Leahy.

WATCH LIVE: Canadiens at Kings

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The Montreal Canadiens play their second game of a three-game west coast trip Wednesday night against the Los Angeles Kings.

It hasn’t been the best start for the Habs, who sit tied for last in the Eastern Conference with a 1-4-1 record. They’re winless since an opening night win over the Buffalo Sabres. On the other side of things, the Kings are the only NHL team that has yet to lose in regulation. Their 4-0-1 start puts them a point behind the Vegas Golden Knights, and their game in-hand gives them the opportunity to leap into first place in the Pacific Division with a victory.

You can check out tonight’s game on NBCSN (10:30 p.m. ET) or online via the live stream.

CLICK HERE TO WATCH LIVE

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Sean Leahy is a writer for Pro Hockey Talk on NBC Sports. Drop him a line at phtblog@nbcsports.com or follow him on Twitter @Sean_Leahy.

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