Can new owners make Devils a hot ticket?

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The best way for a sports team to sell tickets is to win. That’s common knowledge. Fans want to support a winner. They want to celebrate championships, as if they won them too.

Which is why the New Jersey Devils have been such a puzzling franchise to follow from a business perspective. On the ice, they’ve been one of the most successful teams in the NHL for the past two decades. Off the ice, not so much.

“A Lack of Charisma Hurts Devils at Gate,” reads a New York Times headline from 1999.

“Empty Feeling for the Devils at Home,” reads one from 2003.

“The First-Place Devils Are Struggling at the Gate,” is from 2006.

Even their move to a brand new arena, the Prudential Center in Newark, in 2007 didn’t make them a hot ticket. At least, not compared to their Manhattan rivals, the New York Rangers.

Among the list of reasons/excuses presented:

—- The team is good, but boring to watch.
—- Newark is dangerous.
—- The club’s marketing is poor.
—- The tickets are too expensive.

Fast forward to the present and enter new owners Joshua Harris and David Blitzer, along with new CEO Scott O’Neil to run the club’s business operations. Former CEO Lou Lamoriello will remain in charge of hockey operations.

“This team has stood for excellence and we want to continue the excellence, so we don’t want to fiddle in what Lou and his staff have done incredibly well for their entire careers,” Blitzer said today. “I think the New Jersey Devils are the envy of 99 percent of the NHL from the standpoint of their performance on the ice. We don’t really want to change that.”

But they do, clearly, want to change the way the business is run.

Lowering ticket prices would seem to be a possibility, particularly for mid-week games against non-rival teams. When Harris bought the NBA’s Philadelphia 76ers in 2011, the club announced dramatic reductions in ticket prices.

The fan experience could be an area targeted for improvement, too.

“When you have an arena and a team, you have more flexibility in terms of the fan experience than you do as a tenant,” Harris said. “Here we’ll have more control.”

SI.com’s Stu Hackel wonders something else about the new owners:

Will they want the Devils to become a more exciting product on the ice? Acquiring [Ilya] Kovalchuk and developing [Zach] Parise were rather groundbreaking moves for this franchise, which has rarely boasted elite offensive talent. Now those two players are gone and that could necessitate a renewed emphasis on defense, unless ownership suggests a change in direction.

So while Devils fans are rightly happy that the new deep-pocketed ownership group should mean fewer depressing stories about the team’s financial struggles, the business story will still be one to watch (if you’re one to watch those sort of things.)

Related: Prospective Devils owner may see turnaround opportunity in New Jersey

Pro Hockey Talk 2018 NHL Trade Deadline Tracker

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The PHT NHL Trade Deadline Tracker is your one-stop shop for completed deals as the Feb. 26, 3 p.m. ET deadline approaches.

Feb. 25 – Nashville Predators acquire Brandon Bollig and Troy Grosenick from the San Jose Sharks for 2018 sixth-round pick.

Feb. 25 – Nashville Predators acquire Mark Letestu from the Edmonton Oilers for Pontus Aberg. Predators then trade Letestu to the Columbus Blue Jackets for a fourth-round pick in the 2018 NHL Draft. | PHT analysis

Feb. 25 – The Toronto Maple Leafs acquire Tomas Plekanec* and Kyle Baun from the Montreal Canadiens for Rinat Valiev, Kerby Rychel and Toronto’s second-round draft pick in 2018. (*The Canadiens will retain 50 percent of Plekanec’s salary.) | PHT analysis

Feb. 25 – The Boston Bruins acquire Rick Nash* from the New York Rangers for a 2018 first-round pick, a 2019 seventh-round pick, Matt Beleskey*, Ryan Spooner and the rights to Ryan Lindgren. (*The Rangers will retain 50 percent of Nash’s salary, while the Bruins are retaining half of Beleskey’s salary.) | PHT analysis

Feb. 24 New York Islanders acquire Brandon Davidson from the Edmonton Oilers in exchange for a 2019 third-round draft pick. | PHT analysis

Feb. 23 – Vegas Golden Knights acquire Ryan Reaves and a 2018 fourth-round pick; Pittsburgh Penguins acquire Derick Brassard, Vincent Dunn, Tobias Lindberg and a 2018 third-round pick; Ottawa Senators acquire Ian Cole, Filip Gustavsson, a 2018 first-round pick and a 2019 third-round pick. | PHT analysis

Feb. 22 – New Jersey Devils acquire Michael Grabner from New York Rangers for 2018 second-round pick and Yegor Rykov. | PHT analysis

Feb. 22 – Florida Panthers acquire Frank Vatrano from Boston Bruins for 2018 third-round pick. | PHT analysis

Feb. 21 – Washington Capitals acquire Jakub Jerabek from Montreal Canadiens for a 2019 fifth-round pick.

Feb. 21 – Los Angeles Kings acquire Tobias Rieder* and Scott Wedgewood from Arizona Coyotes for Darcy Kuemper. (*Arizona retains 15 percent of Rieder’s salary.) | PHT analysis

Feb. 20 – Boston Bruins acquire Nick Holden from New York Rangers for Rob O’Gara and a 2018 third-round pick. | PHT analysis

Feb. 20 – San Jose Sharks acquire Eric Fehr from Toronto Maple Leafs for 2020 seventh-round pick.

Feb. 19 – Washington Capitals acquire Michal Kempny from Chicago Blackhawks for a conditional* 2018 third-round pick. (*Chicago will receive the higher of Washington’s own third-round draft choice or the third-round pick of the Toronto Maple Leafs. Washington acquired the Toronto draft pick from the New Jersey Devils as part of the Marcus Johansson trade on July 2, 2017.) | PHT analysis

Feb. 19 – Philadelphia Flyers acquire Petr Mrazek* from Detroit Red Wings for a conditional* 2nd round pick in 2018 or a 3rd round pick in 2018 or a 4th round pick in 2018 and a conditional* 3rd round pick in 2019 (*Red Wings retain half of Mrazek’s salary. *The 2018 fourth-round pick turns into a third-round pick if the Flyers make the playoffs and Mrazek wins five games during the regular season. That pick will become a second rounder if the Flyers win two playoff rounds and Mrazek wins six games. The 2019 third rounder becomes Red Wings property if Mrazek signs with the Flyers.) | PHT analysis

Feb. 15 – Chicago Blackhawks acquire Chris DiDomenico from Ottawa Senators for Ville Pokka.

Feb. 15 – St. Louis Blues acquire Nikita Soshnikov from Toronto Maple Leafs for 2019 fourth-round pick.

Feb. 13 – Los Angeles Kings acquire Dion Phaneuf*, Nate Thompson from Ottawa Senators for Marian Gaborik and Nick Shore. (*Senators retain 25 percent of Phaneuf’s salary.) | PHT analysis

Rinne, Predators hand Blues their sixth straight loss in 4-0 win

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The thought of the St. Louis Blues missing the Stanley Cup Playoffs a couple months ago would have been brushed fiercely, and with good reason.

Even with a packed infirmary, the Blues managed to hang with the big boys atop the Central Division, a testament to their depth. Everything was pretty much status quo, what we’ve come to expect from the Blues as a perennial playoff team with lots of talent.

And then the wheels fell off.

The Blues lost their sixth straight game on Sunday, a 4-0 defeat to a Nashville Predators team that they previously shared a table with in the NHL’s toughest division.

Now, the Blues are now fighting for a playoff spot. They sit a point behind the Anaheim Ducks for the second wildcard spot in the Western Conference and two points back of the Minnesota Wild for third in the Central Division.

The Blues are now 0-5-1 in their past six and have scored two goals or fewer in seven of their past 10 games, including being shutout twice. The once-reliable scoring well has dried up. St. Louis was shutout 4-0 on Friday night against Winnipeg in an embarrassing effort. Sunday’s wasn’t much different.

Nashville, meanwhile, continues to cruise and regained sole possession of top spot in the Central Division, two points ahead of the Winnipeg Jets with a game in hand.

The win also put the Predators a point behind the Vegas Golden Knights for tops in the Western Conference and two points behind the Tampa Bay Lightning at the summit in the NHL.

Along with Sissons’ goal, Kevin Fiala notched his 20th to five the Preds a 2-0 lead at the first intermission.

Everything went right for the Preds, even when they were shorthanded.

Watson’s shorty made it 4-0 after Scott Hartnell gave Nashville a 3-0 lead 1:20 into the second period.

That nice orange-red circle in front of Jake Allen is pretty telling.

Pekka Rinne, meanwhile, was solid in the crease for the Predators, picking up his sixth shutout of the season and 49th of career in a 27-save performance.

The Predators, who have now won four straight, get their stiffest challenge yet against the Winnipeg Jets on Tuesday. On the line is first place in the division, a spot both teams will likely duke out for heading down the home stretch.

MORE: Pro Hockey Talk 2018 NHL Trade Deadline Tracker

Scott Billeck is a writer for Pro Hockey Talk on NBC Sports. Drop him a line at phtblog@nbcsports.com or follow him on Twitter @scottbilleck

Brian Gionta goes from U.S. Olympic team to Boston Bruins

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Brian Gionta was hoping to use the 2018 Winter Olympics as an opportunity to showcase his game to NHL teams after not being re-signed by the Buffalo Sabres last season.

On Sunday, the Boston Bruins felt he could help them down the stretch and signed the 39-year-old forward to a contract for the remainder of the season. Gionta will earn a pro-rated $700,000 salary.

Bruins general manager Don Sweeney has been busy. He’s traded for Nick Holden to bolster his blue line, acquired Rick Nash to strengthen his forward group and now added Gionta for some depth up front. “If there is an area we can continue to supplement our group, we will do that,” he said on Saturday.

[Rick Nash addition shows Bruins loading up for Stanley Cup run]

In order to play in the postseason, Gionta, who’s no stranger to Boston having helped deliver a national title to Boston College in 2001, needed to sign a contract by Monday’s 3 p.m. ET trade deadline.

Despite spending all summer as an unrestricted free agent, Gionta still hadn’t shut the door on the NHL. “If the right situation came across, I’d have to think long and hard about it, for sure,” he told me in November.

Gionta went pointless in five games in PyeongChang while captaining the Americans, who were bounced in the quarterfinals by the Czech Republic. He looked very much his 39 years on the big ice, but maybe a return to the NHL could rejuvenate him? He did score 15 goals and recorded 35 points in 82 games with the Buffalo Sabres in 2016-17.

It’s a low-risk move for the Bruins. If it doesn’t work out, Gionta’s not an anchor on their salary cap and they can part ways. If he can contribute, it was worth the lottery ticket for Sweeney.

MORE: Pro Hockey Talk 2018 NHL Trade Deadline Tracker

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Sean Leahy is a writer for Pro Hockey Talk on NBC Sports. Drop him a line at phtblog@nbcsports.com or follow him on Twitter @Sean_Leahy.

Trade: Blue Jackets welcome back a familiar face in Mark Letestu in three-way deal

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Trade deadline day could be a snoozefest at this rate.

The trade: Predators acquire Mark Letestu from the Edmonton Oilers for Pontus Aberg. Predators then trade Letestu to the Columbus Blue Jackets for a fourth-round pick in the 2018 NHL Draft.

Why the Predators are making this trade: Picks are nice. Teams like draft picks. Aberg also hadn’t played in 10 days and his future in the Music City was in doubt. Perhaps the deal is part of a bigger plan for general manager David Poile, who apparently are in the running for Erik Karlsson. (Wouldn’t that be something.)

Or maybe another conspiracy?

Why the Oilers are making this trade: Two words: Fire. Sale. The Oilers need to dump pending unrestricted free agents and get something in return. Aberg is the return. He wasn’t a fit on a very strong Predators team but perhaps could offer something to the Oilers going forward. He has one year left on a two-year, $1.3 million deal.

Or maybe not:

Why the Blue Jackets are making this trade: The Blue Jackets needed help in their bottom six and get some with veteran center Letestu, who will likely be hungry to perform as he’s set to become an unrestricted free agent this summer. Letestu knows the area well, having played parts of four season with the Blue Jackets. He has eight goals and 19 points in 60 games this season.

Perhaps some further context as well:

Who won this trade: Another one of these even deals, for the most part. Blue Jackets get depth, Predators grab a pick. But what do the Oilers gain in Aberg? He’s a cheap player going forward, but his metrics aren’t great. Maybe a change of scenery will help. Edmonton got something for a pending UFA, so that’s something.

MORE: Pro Hockey Talk 2018 NHL Trade Deadline Tracker


Scott Billeck is a writer for Pro Hockey Talk on NBC Sports. Drop him a line at phtblog@nbcsports.com or follow him on Twitter @scottbilleck