Mike Modano

Hockey Day in America: Observations from the Lone Star State

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Today is Hockey Day in America, an all-day celebration of the sport throughout the United States. NBC will air nine hours of live coverage across its networks; here at PHT, we’re taking a look at stories of hockey’s impact across the country.

As a transplant from the Northeast, I’ve spent 15 years in the Dallas area as a curious observer rather than a hardcore Stars fan.

I didn’t live or die with every win, loss and foot in the crease. Still, I remember many of the highlights (and low moments, like Ed Belfour leaving a hotel in handcuffs and a FUBU sweater).

Perhaps that distance provides a nuanced view of the team, which I’ll try to summarize in this post.

Early riches

It’s difficult for me to shake the parallels between the Colorado Avalanche and the Stars. Both teams moved from hockey hotbeds to somewhat unexpected locales — the Stars moved from Minnesota in 1993-94; the Avs moved from Quebec City in 1995-96 — and each city inherited huge names and experienced quick success.

And, to some extent, that probably made both markets look a little too strong right out of the gate. In a way, they’re both going through the awkward community-building and transitional stages* they initially leapfrogged because they had great teams without the wait.

But even armed with a strong team, the Stars front office still had to appeal to a “non-traditional” market. The Dallas Morning News’ Mike Heika was most impressed by a charity pick-up game that former coach Ken Hitchcock concocted:

“ … The Charity Challenge on Ice was eventually played at Reunion Arena to more than 10,000 fans with Daryl Reaugh acting as a coach on one bench dressed as Herb Brooks,” Heika wrote in an e-mail. “For a few years in Dallas, the coolest thing you could be was a Stars fan. Then, the team started losing and slipped into bankruptcy, and management decided there would be no promotion and no freebies. That resulted in several crowds under 8,000 people last season.

“Basically, the organization didn’t care about the fans, so the fans stopped caring about the organization. In November 2011, Tom Gaglardi bought the team, and put Lites back in charge, and they are trying to use the old model to fill the building again.

“We’ll see if there is another wild card like Hitchcock out there to push them over the top.”

(Reaugh as Brooks? Yeah, that’s pretty cool.)

Winning and Fun

Ultimately, as Heika notes, Dallas is “a winners town” so a playoff berth – and ideally, a deep run – is what will get people coming in higher numbers.

In the meantime, the Stars would be wise to follow other teams when it comes to marketing their team with humor. Personally, I’d love to see them employ the lighthearted approach of the Brett Hull “Ambassador of Fun” ads … even if that era isn’t really associated with on-ice success:

That being said, running family-friendly and dirt-cheap ticket promotions is important, too.

The Future

Overall, the Stars are a work in progress with a much-needed new owner. Forwards Jamie Benn and Loui Eriksson (plus some solid young blueliners and a great-if-fragile goalie) represent the future while Jaromir Jagr and Brenden Morrow are a bridge to the past.

The franchise needs to keep building, but it’s uncertain if it will enjoy the amazing luck of its early golden era.

* – According to ESPN’s attendance numbers, the Stars went from being ranked 12th among NHL teams in attendance in 2007 to 28th last season.

Crouse brings the ‘total package’ of size, skill and speed to Coyotes

FT. LAUDERDALE, FL - JUNE 25: Lawson Crouse attends the Top Prospects Media Opportunity at the Westin Ft. Lauderdale Beach Resort on June 25, 2015 in Sunrise, Florida.  (Photo by Bruce Bennett/Getty Images)
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Lawson Crouse has joined a talented group of young forwards in Arizona, after the Coyotes acquired the 2015 first-round pick from the Florida Panthers on Thursday.

The Coyotes had to take on the contract of injured forward Dave Bolland, but in their minds, it was worth it to get a player like Crouse, who certainly brings size up front at six-foot-four-inches tall and 212 pounds. He had 23 goals and 62 points in 49 games this season with Kingston in the OHL.

“He’s a unique guy because usually when you add a guy with the type of size he has you usually give up a little bit in skating or you give up a little bit in skill,” said general manager John Chayka, as per the Coyotes website.

“He’s a guy that you add the size and he actually enhances that for your entire group. In our opinion, it was a guy that’s rare to find, difficult to obtain. Certainly, once they become established in the league, those players are locked up well into their 30s and then you end up trying to maybe overpay for a player that has these attributes that’s not in the prime of his career.”

Crouse, who turned 19 years old in June, now joins the likes of Max Domi, Dylan Strome and Anthony Duclair as part of Arizona’s group of up-and-coming young forwards. He has familiarity with all three from playing in the OHL or for Team Canada at the world juniors.

“He can fly. He’s fast and he hits and he scores goals. You kinda get the total package,” Strome told Sportsnet.

The Las Vegas Desert Knights? Maybe . . .

LAS VEGAS, NV - JUNE 22:  New Las Vegas NHL franchise owner Bill Foley addresses the media during the Board Of Governors Press Conference prior to the 2016 NHL Awards at Encore Las Vegas on June 22, 2016 in Las Vegas, Nevada. The NHL's board of governors approved expanding to Las Vegas, making the franchise the 31st team in the league. The team will start play during the 2017-18 season and play at the newly built T-Mobile Arena.  (Photo by Bruce Bennett/Getty Images)
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There’s been another possible development in the search for a team name for the Las Vegas NHL franchise.

The Las Vegas ‘Desert Knights’ could perhaps be a thing.

Maybe.

From the Las Vegas Review-Journal:

Last week domain names were registered that might be an indicator that the NHL team scheduled to begin play in 2017 could be called the Las Vegas Desert Knights.

Last week the domains lasvegasdesertknights.com, vegasdesertknights.com and desertknightshockey.com were privately registered to Moniker Privacy Services, which is the same company that procured the domain name to NHL.com.

DetroitHockey.net first reported the new domain name Thursday morning.

Foley said via text message he had no comment regarding the process when reached by the Review-Journal.

As the Las Vegas franchise continues to hire key members for its hockey operations department, there is growing intrigue when it comes to the search for a new name.

What will this new franchise be called?

The wait continues, and there has been a lot of space dedicated to speculating and discussing the possibilities.

It’s been reported that the expansion franchise could use one of at least three ‘Hawks’-orientated names. Owner Bill Foley also said this summer that Las Vegas can’t use a ‘Knights’ nickname is Canada, because London’s OHL franchise was also named the Knights.

Stay tuned . . .

Las Vegas hires former Panthers director of player personnel Scott Luce

ST PAUL, MN - JUNE 24:  Director of scouting Scott Luce of the Florida Panthers smiles before day one of the 2011 NHL Entry Draft at Xcel Energy Center on June 24, 2011 in St Paul, Minnesota.  (Photo by Bruce Bennett/Getty Images)
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Scott Luce has gone from the Florida Panthers to the Las Vegas expansion franchise.

The new NHL organization — still searching for a team name — announced Thursday that it has hired Luce as its new director of amateur scouting.

Luce spent the last 14 years in Florida, as a scout and as director of player personnel.

Luce was let go earlier in the offseason, as the Panthers underwent massive change within their front office, with the promotion of Dale Tallon to president of hockey operations and Tom Rowe to GM, and more attention to analytics.

Report: Avalanche bring Rene Bourque in for a PTO

NEWARK, NJ - OCTOBER 27: Rene Bourque #18 of the Columbus Blue Jackets skates against the New Jersey Devils at the Prudential Center on October 27, 2015 in Newark, New Jersey.  (Photo by Bruce Bennett/Getty Images)
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After announcing the hiring of Jared Bednar as their next head coach, the Colorado Avalanche have brought in forward Rene Bourque on a professional tryout, according to James Mirtle of the Globe and Mail.

Bourque became an unrestricted free agent at the beginning of July, after his six-year contract worth a total value of $20 million expired. The annual cap hit on his previous deal was $3.333 million.

He spent last season with the Columbus Blue Jackets, scoring three goals and eight points in 49 games. He was placed on waivers at the end of February.

During the 2014-15 campaign, he spent time with the Montreal Canadiens, Anaheim Ducks and the Blue Jackets, before a back injury sidelined him for the remainder of that season.