Mike Modano

Hockey Day in America: Observations from the Lone Star State


Today is Hockey Day in America, an all-day celebration of the sport throughout the United States. NBC will air nine hours of live coverage across its networks; here at PHT, we’re taking a look at stories of hockey’s impact across the country.

As a transplant from the Northeast, I’ve spent 15 years in the Dallas area as a curious observer rather than a hardcore Stars fan.

I didn’t live or die with every win, loss and foot in the crease. Still, I remember many of the highlights (and low moments, like Ed Belfour leaving a hotel in handcuffs and a FUBU sweater).

Perhaps that distance provides a nuanced view of the team, which I’ll try to summarize in this post.

Early riches

It’s difficult for me to shake the parallels between the Colorado Avalanche and the Stars. Both teams moved from hockey hotbeds to somewhat unexpected locales — the Stars moved from Minnesota in 1993-94; the Avs moved from Quebec City in 1995-96 — and each city inherited huge names and experienced quick success.

And, to some extent, that probably made both markets look a little too strong right out of the gate. In a way, they’re both going through the awkward community-building and transitional stages* they initially leapfrogged because they had great teams without the wait.

But even armed with a strong team, the Stars front office still had to appeal to a “non-traditional” market. The Dallas Morning News’ Mike Heika was most impressed by a charity pick-up game that former coach Ken Hitchcock concocted:

“ … The Charity Challenge on Ice was eventually played at Reunion Arena to more than 10,000 fans with Daryl Reaugh acting as a coach on one bench dressed as Herb Brooks,” Heika wrote in an e-mail. “For a few years in Dallas, the coolest thing you could be was a Stars fan. Then, the team started losing and slipped into bankruptcy, and management decided there would be no promotion and no freebies. That resulted in several crowds under 8,000 people last season.

“Basically, the organization didn’t care about the fans, so the fans stopped caring about the organization. In November 2011, Tom Gaglardi bought the team, and put Lites back in charge, and they are trying to use the old model to fill the building again.

“We’ll see if there is another wild card like Hitchcock out there to push them over the top.”

(Reaugh as Brooks? Yeah, that’s pretty cool.)

Winning and Fun

Ultimately, as Heika notes, Dallas is “a winners town” so a playoff berth – and ideally, a deep run – is what will get people coming in higher numbers.

In the meantime, the Stars would be wise to follow other teams when it comes to marketing their team with humor. Personally, I’d love to see them employ the lighthearted approach of the Brett Hull “Ambassador of Fun” ads … even if that era isn’t really associated with on-ice success:

That being said, running family-friendly and dirt-cheap ticket promotions is important, too.

The Future

Overall, the Stars are a work in progress with a much-needed new owner. Forwards Jamie Benn and Loui Eriksson (plus some solid young blueliners and a great-if-fragile goalie) represent the future while Jaromir Jagr and Brenden Morrow are a bridge to the past.

The franchise needs to keep building, but it’s uncertain if it will enjoy the amazing luck of its early golden era.

* – According to ESPN’s attendance numbers, the Stars went from being ranked 12th among NHL teams in attendance in 2007 to 28th last season.

DiMaio named Blues’ director of player personnel

via St. Louis Blues
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The St. Louis Blues named Rob DiMaio their director of player personnel on Tuesday.

He’s been with the organization for some time. He joined as a pro scout in 2008 and was the pro scouting director starting in August 2012.

He was also a scout for the Dallas Stars before landing with the Blues (one would assume his biggest connection is GM Doug Armstrong, then).

In case his nose didn’t give it away, he also enjoyed a lengthy hockey career over 19 seasons.

No doubt about it, this is a pivotal season for the Blues after multiple campaigns in which strong regular seasons dissolved into playoff disappointments. Perhaps DiMaio can make a difference in a heightened role?

Hitchcock going to more aggressive attack for Blues

Ken Hitchcock

ST. LOUIS (AP) After three straight first-round playoff exits, the St. Louis Blues have learned to temper expectations.

They have been consistently among the NHL’s best in the regular season and realize it is past time to build something for the long haul. The sting still lingers from the latest failure, against the Minnesota Wild last spring.

“We’re all disappointed, everybody can agree on that,” defenseman Alex Pietrangelo said. “It’s never easy to kind of think about your failures, but we grow every time it happens.”

Management isn’t ready to tear it all down yet.

“We play, in my opinion, one of the toughest if not the toughest division in the NHL, and we’ve finished first or second in the last four years,” forward Alexander Steen said. “So we have an extremely powerful team.”

Maybe a change in strategy will be enough: Coach Ken Hitchcock is back with a mandate for a more aggressive, even reckless, style of play from a roster that hasn’t changed appreciably.

“We’re coming hard from the back and we’re coming hard to see how close we can get to the attack,” Hitchcock said. “I think it’s where the game’s at; I think it’s where the game’s going to go.”

The 63-year-old Hitchcock is pushing forward, too, unwilling to dwell on the flameouts. Coach and players agree that would be “wasted energy.”

“My opinion is when you sit and think about the past, you do yourself no good,” Hitchcock said. “If you learn from the past, that’s when you do yourself a whole bunch of good.”

There were only two major roster casualties. Forward Troy Brouwer came from Washington in a trade for fan favorite T.J. Oshie. Defenseman Barret Jackman, the franchise career leader in games, wasn’t re-signed.

“If you were expecting 23 new faces to be on the roster this year, I don’t think that was realistic,” captain David Backes said. “We’re going to miss those guys in the room and on the ice, but there has been some changeover and I think it’s pretty significant.”

Things to watch for with the Blues:

GOALIE SHUFFLE: Just like last year, there’s no true No. 1 with Brian Elliott and Jake Allen sharing duties. The 25-year-old Allen missed a chance to seize the job last spring when he failed to raise his level in the playoffs.

TOP THREAT: Vladimir Tarasenko had a breakout season with 37 goals and was rewarded with an eight-year, $60 million contract. The 23-year-old winger is by far the Blues’ most dangerous scoring option and said he won’t let the money affect his play. “I never worry about it,” Tarasenko said. “If you play good, you play good.”

NEW FACES: Brouwer and center Kyle Brodziak add a physical element that was perhaps lacking a bit last season. Brouwer has three 20-plus goal seasons and Brodziak, acquired from Minnesota, fills a checking role. Veteran forward Scottie Upshall got a one-year, two-way deal after being coming to camp as a tryout. Rookie forward Robby Fabbri, a first-round pick last year, will get an early look. Another promising youngster, forward Ty Rattie, begins the year at Chicago of the AHL.

RECOVERY WARD: Forward Jori Lehteri bounced back quickly from ankle surgery and opens the season without restrictions. Another forward, Patrik Berglund, could miss half of the season following shoulder surgery.

TRACK RECORD: The Blues won the Central Division last season and Hitchcock, fourth on the career list with 708 regular-season wins, has consistently had the team near the top of the standings. “He is our coach, tough cookies if you don’t like it,” Backes said. “From my experience, he puts together one heck of a game plan.”