Business experts differ on lockout’s impact

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As the NHL and NHLPA bicker over a new CBA, Canadian Business.com polled three experts who similarly had their own differences about the lockout.*

University of Pennyslvania professor John Lord compared hockey to Twinkies.

“Speaking as a marketer, when you don’t have your product in front of your market, it just becomes more difficult to maintain their attention. It’s the same thing with Hostess Twinkies,” Lord said. “If they’re not in production for a while as this hedge fund sells off the brand and somebody else buys it and starts producing Twinkies again, people are going to switch to other things.”

While Lord and Université Laval professor André Richelieu wonder about apathy and make baseball strike/Twinkie references, University of Oregon managing director Paul Swangard seems more confident that the league can bounce back.

Swangard calls back Gary Bettman’s “best fans in the world” quote, but his thoughts about fans’ anger rank among the most interesting comments from the article.

“As a general statement, fans have gotten used to this stuff. No one likes it, but it’s become a reality of the modern sports business,” Swangard said. “With hockey fans, there’s a degree of venom that comes as the issue of the lockout is raised in local pubs and watering holes. But it’s that venom that gives the NHL the hope of survival.”

Does Swangard have a point? Either way, it’s an interesting read.

* – One would assume there weren’t as many insults hurled in either direction.

Video: Senators make Penguins pay for penalties with 1-1 goal

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The Ottawa Senators have defied odds during the Stanley Cup Playoffs, and they’ve done so with what’s often been an ice-cold power play.

They finally struck gold on the man advantage on Tuesday, and at a key moment. The Pittsburgh Penguins were dominating much of the game and pressing for an even bigger edge after Evgeni Malkin made it 1-0.

Maybe the Penguins got overzealous, or maybe officials … finally started making some calls. Either way, the Senators ended up with a 5-on-3 advantage for almost a minute-and-a-half. With that opportunity, Bobby Ryan scored a huge goal for Ottawa on a shot that was both oddly and perfectly placed.

Moments later, Kyle Turris narrowly missed a golden opportunity, so the contest remained tied 1-1.

Despite a late push by the Penguins to finish the second, Game 6 will enter the third period with a 1-1 score.

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Another big goal from Malkin; another confusing goalie interference review

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The Ottawa Senators are ready for a fight in Game 6, which seemingly means that the Pittsburgh Penguins must grind for space and chances. So far, the Penguins are willing to do just that.

Being that this is the Stanley Cup Playoffs, it also means that you need to shrug off setbacks … and the Penguins are doing well in that area, too.

After a 0-0 first period, it seemed like Trevor Daley scored a “greasy” 1-0 goal, but after a review, it was dismissed because of goalie interference. The crowd’s silent, confused response mirrored many on social media who genuinely don’t know what is or is not interference any longer.

The Penguins could have sulked after that near-goal. Instead, they just kept chipping away. Evgeni Malkin finally broke the ice – for real – with a gritty 1-0 tally. You can watch that ugly-pretty effort in the video above this post’s headline.

This marks Malkin’s seventh goal and 24th point of the postseason. No one else has reached 20 yet.

CLICK HERE TO WATCH LIVE COVERAGE FOR GAME 6

Colin White makes Senators playoff debut, Penguins lineup the same

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The Stanley Cup Playoffs often feel like a battle of attrition, which only makes the introduction of fresh faces that much more compelling.

Try this on for size: with their playoff lives on the line, the Ottawa Senators will see the playoff debut of 2015 first-rounder* Colin White against the Pittsburgh Penguins on Tuesday. It’s also just his third game at the NHL level, overall.

After rolling with seven defensemen in Game 5, Guy Boucher is opting for a traditional alignment of 12 forwards and six defensemen.

White has that high-level pedigree and possibly fresh legs – even just relatively speaking – so it’s not out of the question for the 20-year-old center to make an impact.

Check out the full roster report here (note: Pittsburgh’s going with the same group as Game 5). Scott Wilson is good to go for the Penguins.

* – 21st overall.

Boucher on Senators’ resiliency: ‘We’ve always chosen to fight’

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It’s almost always intriguing to see how a team responds to a tough playoff loss, but that fascination spikes even more if said team fell by an especially lopsided score.

We’ve seen the Pittsburgh Penguins respond to some blowouts with big wins, but now the shoe is on the other foot; how will the Ottawa Senators rebound from the 7-0 shellacking they suffered in Game 5?

Well, if you ask Guy Boucher, they’ve developed a track record that shows they’re willing to fight with their backs against the wall.

Great stuff, right? It’s honestly too bad that Boucher’s defensive system isn’t always as entertaining as his quotes.

Speaking of how Game 5 feeds into tonight’s Game 6, the video above this post’s headline discusses how Ottawa’s goaltenders might be feeling heading into Tuesday.

CLICK HERE TO WATCH LIVE COVERAGE FOR GAME 6