University of Pennyslvania professor John Lord compared hockey to Twinkies.
“Speaking as a marketer, when you don’t have your product in front of your market, it just becomes more difficult to maintain their attention. It’s the same thing with Hostess Twinkies,” Lord said. “If they’re not in production for a while as this hedge fund sells off the brand and somebody else buys it and starts producing Twinkies again, people are going to switch to other things.”
While Lord and Université Laval professor André Richelieu wonder about apathy and make baseball strike/Twinkie references, University of Oregon managing director Paul Swangard seems more confident that the league can bounce back.
Swangard calls back Gary Bettman’s “best fans in the world” quote, but his thoughts about fans’ anger rank among the most interesting comments from the article.
“As a general statement, fans have gotten used to this stuff. No one likes it, but it’s become a reality of the modern sports business,” Swangard said. “With hockey fans, there’s a degree of venom that comes as the issue of the lockout is raised in local pubs and watering holes. But it’s that venom that gives the NHL the hope of survival.”
It’s been getting that spotlight since the Columbus Blue Jackets faced off against the Pittsburgh Penguins in a brisk playoff series, though it wouldn’t be surprising if the bad blood stemmed to Dubinsky’s days with New York.
To some, Dubinsky’s cross-check on Crosby will resonate far more than the end result of this game:
The bottom line is that he’ll get the last laugh, at least for now. (In-game, that moment merely drew a minor penalty.)
That’s because Dubinsky set up the overtime game-winner, and the cherry on the top of that spite sundae came with Crosby being on the ice when it happened:
They’re not just rubbing the Penguins the wrong way.
Cheap shot on a superstar, a little uncalled goalie interference and presto – Blue Jackets win!
The Buffalo Sabres probably deserved better during at least some chunks of their six-game skid, yet Jack Eichel swooped in on Friday to remind fans that there’s a light shining at the end of the tunnel.
You can watch his goal from tonight’s eventual 4-1 win against the Carolina Hurricanes in the video above.
That’s not necessarily the absolute height of his on-ice magic, yet it clearly gave his team a lift:
Coach Bylsma: Feel like after Jack's goal, the game changed for us. #gamechanger