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Kraft cancels 2013 Hockeyville program thanks to lockout

Kraft Hockeyville Logo

The lockout has caused yet another casualty in Kraft Hockeyville.

The league’s work stoppage wiped out the CBC event this season and with the league not having found labor peace yet, next year’s event has already been axed as The Canadian Press shares.

If you’re unfamiliar with Kraft Hockeyville, the NHL brings a preseason game to a small Canadian town and CBC’s Don Cherry and Ron MacLean help bring the “Hockey Night in Canada” aura to the setting. Losing out on that two years running doesn’t do a lot of good for positive publicity.

While the event is toast, Kraft, the lead sponsor, said they would donate $1 million to Hockey Canada affiliated minor hockey associations. The money is nice, but the minor hockey teams and communities that support them miss out in a big way in not having the show come to town.